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Division of Enrollment Management Fiscal Year 2013 Budget Presentation

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Title: Division of Enrollment Management Fiscal Year 2013 Budget Presentation


1
Division of Enrollment Management Fiscal Year
2013 Budget Presentation
  • Presented by Kathleen Teehan
  • Vice Chancellor for Enrollment Management

2
Introduction
3
VC Area Departments
  • Division of Enrollment Management is composed of
  • Office of Undergraduate Admissions
  • Office of Financial Aid Services
  • Office of the Registrar
  • Office of Merit-based Scholarships
  • Office of Enrollment Information Services
  • Office of Veterans Affairs
  • One Stop Student Center
  • Office of Student Employment
  • WUMB Radio
  • Confucius Institute
  • Total full-time and part-time benefited
    employees 100

4
Enrollment Management Organizational Chart
5
Enrollment Management Responsibilities Enrollmen
t Marketing Prospective Student
Management Recruiting and Admission, Freshman and
Transfer International Recruiting and
Admission Special Programs and Yield
Activities Partner IN Orientation Programs Dual
Enrollment Title III Activities Course
Scheduling Registration Grades and
Transcripts Graduation Imaging Financial
Aid Student Employment and College Work
Study Merit Scholarships/Honors Program
Recruitment Admission Veterans Affairs,
Certifications and Enrollment Support One Stop
Integrated Enrollment Services WUMB
radio Confucius Institute Activities for the
Umass System
6
Employees in VC Area
  • Authorized, benefited positions 97.69 (FTEs)
  • Newly Granted Positions for FY12

7
FY12 REVIEW
8
FY12 Revenue
  • Enrollment Management Service Fees
  • ere

Undergraduate Application fee (in-state and out-of-state) 60.00
Undergraduate Application fee (international) 100.00
Reactivation Fee 60.00
Non-degree Registration Fee 60.00
Registrars Service Fee 125.00
Non-degree Transcript Fee 10.00
Late Registration Fee 100.00
New Student Fee Deposit 200.00
9
End of Year Projections-Enrollment Management
Service Fees
Enrollment Management Fees FY 12 Projections
Undergraduate Application fee (in-state and out of state) 780,000.00 (which includes international and reactivation fees)
Undergraduate Application fee (international) Included in above
Reactivation Fee Included in above
Non-degree Registration Fee 79,000.00
Registrars Service Fee 670,000.00 (which includes non-degree transcript fee)
Non-degree Transcript Fee Included in above
Late Registration Fee 117,000.00
New Student Fee Deposit 111,000.00
10
FY12 Budget Reductions Accepted
  • Total Percentage of Overall Budget 0.13
  • Total 102,485.00

Dept. Fund Fund Detail Category Amount Percentage Explanation
Enrollment Marketing 51025 Curriculum Advertising 19,075.00 1 Reduced Advertising
Enrollment Marketing 51025 Curriculum Non-Capital IT Equipment 10,900.00 1 Reduced Non-Capital Equipment
VC-Enrollment Management 51025 Curriculum Contracted Seasonal Employees 15,260.00 1 Reduced Seasonal Employment
VC-Enrollment Management 51025 Curriculum Business Meetings 16,350.00 1 Reduced Business Meetings
VC-Enrollment Management 51025 Curriculum Non-Capital Equipment 10,900.00 1 Reduced Non-Capital Equipment
Welcome Home Fee Waiver 51025 Curriculum Waivers 30,000.00 1 Reduced Welcome Back Waivers
Total 102,485.00
11
FY12 Budget Reductions Accepted
  • Impact (Permanent Reductions)
  • Reduced support for the WUMBs Commonwealth
    Journal
  • Without the support from the Boston Globe, we
    eliminated our
  • spending on advertising and other associated
    costs for hosting the Media Matters
  • Conference
  • Reduced the number of hours our seasonal O3
    students can work for the Division
  • Cut down the number of events we offer
    refreshments for guests
  • With the Replace Program on the horizon, we
    reduced our budget for new desktop
  • computers and laptops
  • Welcome Home allocation adjusted to align
    with new GI Bill benefits

12
FY12 Increase in VC Area Activity
  • New initiatives in FY12 without any additional
    funding
  • Acalog, electronic versions of our undergraduate
    and graduate catalogs
  • Imaging project underway in Undergraduate
    Admissions
  • Sunapsis, international interface project
  • New undergraduate web application
  • Degree Audit upgrade
  • Start on track, stay on track planning for course
    scheduling
  • Enrollment pathway program in Vietnam, University
    of Social Sciences and Humanities
  • Enrollment pathway program in South Korea, The
    Academy at Harvard Square
  • Restructured and enhanced Welcome Day program to
    accommodate a
  • growing number of students and guests
  • Analysis for reconfiguring office space in
    Registrars and Financial Aid in response
  • to an audit finding
  • Gainful Employment
  • Net Price Calculator
  • Recertification of the Federal Program
    Participation Agreement

13
FY13 Budget overview
14
FY12 Base Budget Compared to FY13 Targeted Budget
After Reductions
  • FY12 Base Budget 24,904,674.00
  • (minus restricted funds)
  • Fee Waiver                                       
      15,658,215.00
  • Welcome Home Fee Waiver        
    70,000.00
  • Talent Scholarships                        
        406,274.00
  • Boston City Scholars                      
          70,000.00
  • Base Budget minus Restricted Funds 8,700,185.00
  • Total Reduction Amount 435,009.25

15
FY13 Budget Reduction Proposal
16
FY13 Budget Reduction Proposal
Department Current Fiscal Year Budget Request/Justification Detail
Enrollment Marketing 23,980.00 Reduce advertising
Undergraduate Admissions, Enrollment Mgt., Financial Aid, One Stop and Registrars 376,590.82 Layoff a total of 7 benefited positions
Registrars office 30,000 Back fill the Assoc. Registrar position at a lower salary, as a result of a retirement
Registrars office 4,000 Convert a classified staff position into an entry professional position, as a result of a retirement
Total 434,570.82
17
FY13 Budget Reduction Proposal
  • Anticipated Impact
  • Reduce our advertising campaign for Open House,
    which could impact the attendance
  • Slower front line service and processing in
    Enrollment Management,
  • Student Employment, Financial Aid,
    Undergraduate Admissions, Registrars and the
  • One Stop
  • Longer response time for answering inquiries
  • Slower service to students in the One Stop
    Service area especially during peak times
  • Longer response time for answering Financial Aid
    inquires and managing incoming calls
  • Reduced assistance with finding employment
    opportunities for students
  • Including any impact on other VC Areas
  • These impacts would reduce our support to many
    departments including
  • Bursar, Academic Advising, Student Affairs
    and Campus Services

18
FY13 New Strategic Requests
19
FY13 New Strategic Requests
For FY 13, the additional 1.5 million request
for Financial Aid fee waiver is included in the
Strategic Plan/ Growth Report. (the FY13 fee
waiver allocation, according to FAST, already
includes an additional 788,912 to the base
budget)
20
FY13 New Strategic Requests
  • Any Additional Information including impact on
    other VC Areas
  • Support web maintenance, personalized prospect
    and applicant communication,
  • better manage interface with PeopleSoft
    Recruitment and Admissions
  • Provide assistance with web development and
    updates and assist with the planning
  • and development of ACALOG
  • Assist with marketing materials and provide
    faster response time for
  • editing and design
  • Assist Academic Advising and colleges with
    improved planning and scheduling
  • analytics and communication of start on
    track, stay on track messaging
  • Outlined Space Plan to accompany New Strategic
    Request
  • A total of 6 space requests were submitted in
    FY12
  • Enrollment Management Student Affairs 4th
    floor reconfiguration to address security
  • Financial Aid
  • Enrollment Marketing
  • Veterans Affairs

21
FY13 New Strategic Requests
  • Top 3, Ranked in Order
  • 1. Senior Project and Communications Manager
  • 2. Asst. Registrar for Systems Analysis and
    Reporting
  • 3. CRM Service Specialist

22
Increases in Enrollment Activity
  • AY 07-08 AY 11-12 Increase
  • UG Admissions Applications (fall spring)
    11,398 15,793 38.55
  • Enrolled New Undergraduates (fall spring)
    3,488 4,005 14.82
  • Total Enrollment (fall only) 13,433
    15,741 17.18
  • Fall 2013 undergraduate applications are up 6.8
  • Undergraduate acceptances are up 4
  • Deposits for new undergraduates are up 2.5
  • Projected enrollment at 16,276 or an additional
    3.0

23
  • Division of Enrollment Management
  • Thank you,
  • Kathleen Teehan, Vice Chancellor for Enrollment
    Management
  • Lisa Johnson, Associate Vice Chancellor for
    Enrollment Management
  • Michael Todorsky, Director of Administration and
    Finance
  • David Cesario, Registrar
  • Judy Keyes, Director of Financial Aid
  • Kelly McLaughlin, Scholarship Coordinator
  • Mike Pollard, Associate Registrar
  • Pat Monteith, WUMB General Manager
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