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Supply Chain Management (Timothy) 5-Mar-2007 ... – PowerPoint PPT presentation

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Title: Cover Slide


1
????? Supply Chain Management
?????? ???
??? (Timothy) 5-Mar-2007
2
??????
  • ??????????
  • ???????????
  • ???????????
  • ??????
  • ?? ????
  • ????

3
Oracle Profile
  • ??????????
  • US144????,?????US19?
  • ?? 275,000 ???
  • 30,000 ??????
  • 19,000 ??????
  • 65,000 ??? 7,500 ??????
  • 145 ?????????

4
The supply chain can be viewed as a series of
integrated enterprises which must share
information and coordinate physical execution to
ensure a smooth, integrated flow of goods,
information and cash through the pipeline.
???????
PRODUCT
INFORMATION
CASH
5
??????? (?)
Most real-world pipelines do not satisfy the
integration and information-sharing requirements
for true transparent pipeline management
  • Logistics as Currently Operated
  • Logistics As Desired

Local Delivery Carrier
Inbound Carrier
Vendor
Manufacturing
Distribution
Customer
6
?????
  • The supply chain is a compilation of activities,
    functions, and procedures which enable raw
    materials to be converted into products,
    delivered and consumed by end users. . .

Source Supply Chain Council
7
?????(?)
  • Seeks to integrate into one synergistic effort
    all the relevant operations of a corporation,
    including marketing, design, customer service,
    production, purchasing, logistics, and supplier
    and inventory management.

From your suppliers supplier to your customers
customer
Supply Chain Council
Source
8
???????
  • ??????????????
  • ????, ?????????
  • ????????
  • ???????????
  • ???????????
  • ????????

9
?????
Can we match the competitors 20 price cut?
The carrier cant ship on time, who should we
call?
Material is shortage! How about second source?
Can we accept the rush order? And what impact
will be caused?(ATP)
Improved Service Level
Flexible Responsive Business Process
Quality
Greater Customer Satisfaction
Lower assets level
Less logistics costs
The line is down for 8 hours, where do we
make this?
Can we offer our major client CTO/HUB/CRP?
How can we make sure vendor can delivery on time?
10
????????
  • ???
  • ??????????
  • ??????????
  • ???
  • ??????????
  • ????????
  • ??????
  • ???
  • ????????
  • ????????
  • ???? (Bullwhip)??????

11
???? (Beer Game)
  • Peter M. Senge, ????? (The Fifth Discipline)
  • 60?????????????????
  • ?????? 
  • ???????????????????(Retailer)????(Wholesaler)????
    (Distributor)???(Factory)????????????????
  • ???????????????????????,?????????????
  • ??????????????????????????,????????,?????????

Source TopBoss
12
???? (Beer Game) ?
  • ?????,????????????,??????????????????????????????,
    ???????????,??????,???????,?????????????,?????????
    ?????,????????????????(Bullwhip Effect)??

13
???????
  • ???? ???? ?? ?? ?? ?? ??
  • ???? ??, ??, ??

14
????????
  • ????
  • ???????????
  • ?????????
  • ????
  • ????????????????
  • ?????????
  • ??????
  • ????????????????
  • ????????????????
  • ???????
  • ???????????
  • ????????

15
????????
  • ??????
  • ??????
  • ????????
  • ??????????

16
????????????
  • SCM incorporates a holistic, balanced approach to
    improving business performance.

Serve the customer better, faster, and cheaper
17
???????
  • Delivery Performance - - - - -
  • Inventory Reduction - - - - - -
  • Fulfillment Cycle Time - - - -
  • Forecast Accuracy - - - - - - - -
  • Overall Productivity - - - - - -
  • Lower Supply Chain Costs -
  • Order Fill Rates - - - - - - - - -
  • Improved Capacity Utilization - - - - - - - - - -
    - - -

16 - 28 25 - 60 30 - 50 25 - 80 10 -
16 25 - 50 20 - 30 10 - 20
Source 1996 AMR/PRTM Supply Chain Reference Model
18
???????????
  • ???? (Demand Planning)
  • ???? (Supply Planning)
  • ???? (Demand Fulfillment)

PRODUCT DEVELOPMENT AND ENGINEERING
MANUFACTURING PLANTS
DISTRIBUTOR CENTERS
SUPPLIERS
CUSTOMERS
END USERS
19
????(Demand Planning)
  • ???? (Demand Forecasting)
  • ???? (Top-Down Forecasting)
  • ???? (Bottom-Up Forecasting)
  • ?????? (Life Cycle Planning)
  • ?????? (Event Planning)
  • ?????? (Dependent Demand Forecasting)
  • ???? (Consensus Forecasting)
  • ?????? (Demand Collaboration)
  • ?????? (Flex Limit Planning)
  • ?????? (Forecast Netting)

20
???????
  • ?????
  • ???????
  • ???????????????
  • ???????????

21
???? (Supply Planning)
  • ????????????? (Supply System)
  • ???? (Corporate Planning)
  • ???? (Operation Planning)
  • ???? (Inventory Planning)
  • ??? (Master Planning)
  • ????? (Factory Planning)
  • ?????? (Procurement Collaboration)
  • ????(Transportation Planning)?????
  • ????(Allocation Planning)?????

22
????(Demand Fulfillment)
  • ???? (Order Promising)
  • ???? (Order Planning)
  • ???? (Order Fulfillment)

23
????????
  • MTS (Make to Stock)
  • MTO (Make to Order)
  • ATO (Assembly to Order)
  • ETO (Engineering to Order)
  • CTO (Configuration to Order)

24
???????????
Corporate HQ
Demand Planning
Supplier Collaboration
Production Scheduling
ATP
Supply Chain Planning
Distribution Center
Manufacturing Planning
Supply Chain Network Design
Distribution Planning
Enterprise
Source AMR
25
???????-????
Execution System
Shipment Scheduling
Production Scheduling
Transportation Planning
Manufacturing Planning
Planning Detail
Distribution Planning
Inventory Planning
Available-to-Promise
Supply Chain Planning
Sales and Operations Planning
Demand Planning
Supply Chain Network Design
Strategic Planning
Time Horizon
Hours/Days
Quarters
Seconds/Minutes
Weeks/Months
Years
Source AMR
26
???????
  • ??????
  • ?????????
  • ??????? (Vendor Management Inventory)
  • ?????????, ???????????, ??????????,????????????

27
??????(CRM)
  • ????????(Customer Relationship Management),???????
    ?????????????????,??????????,???????????????????,?
    ????????,????????,??????????,?????????????????????
    ???,????????,???????????????

28
?????? (Advance Planning and Scheduling)
  • ??SCM?????????????????????????, ?????????????,
    ???????
  • ??????(Theory of Constraint)?????(Modeling)???????
    ??
  • ????
  • Constraint-based production scheduling
  • Visibility of potential issue
  • What-if simulation
  • Alternative solution

29
??????????
  • ?????????
  • ?????????
  • ??????????
  • ???????
  • ??????
  • ???????

30
CPFR
  • Collaboration, Planning, Forecasting and
    Replenishment
  • ???????????????(Voluntary Interindustry Commerce
    Standards)???
  • ???????????
  • ?????????
  • ???, ????
  • ????????
  • ?????
  • ??????
  • ?????? ???(????????????)

31
CPFR ????????
?? ?? ????
???? ?? Planning Step1 ??????
???? ?? Planning Step2 ????????
???? ?? Forecasting Step3 ??????
???? ?? Forecasting Step4 ???????????
???? ?? Forecasting Step5 ????????
???? ?? Forecasting Step6 ??????
???? ?? Forecasting Step7 ???????????
???? ?? Forecasting Step8 ????????
???? ?? Replenishment Step9 ????
32
CPFR Model
Sources eBizPrise
33
CPFR???
  • ????
  • ????
  • ???????
  • ????????

34
?????(Value Chain Mgmt)
  • ??????, ?????????
  • ???????????
  • ??????????????, ?????????????????

35
DDSN
Demand Driven Supply Network
A system of technologies processes that senses
reacts to real-time demand signals across a
supply network of customers, suppliers, employees
Source AMR Research
36
You cant push a chain
Source AMR Research
37
DDSN Capability Model
Orchestrate
Continually aim for perfection
Collaborate
Extend the definition value outside your own
company
Anticipate
Sensing and shape the demand
React
Respond to customer demand
Source AMR Research
38
How To Go DDSN With Oracle Solutions
Orchestrate
Supply Network Design, Balanced Score Card
Collaborate
Collaborative Planning
Anticipate
Demand Management, Trade Promotion Management
React
Supply Chain Planning, Global Order
Promising, Production Scheduling Transportation
Planning
39
?? ????
40
????
  • MRO Maintenance, Repair and Operation. ???????
  • PDM Product Data Management. ??????
  • PLM Product Lifecycle Management ????????
  • MES Manufacturing Execution System. ??????
  • Utilization Rate ?????. ????????????
  • JIT Just in Time. ???????????
  • VMI Vendor Management Inventory. ???????
  • Alternative Material ??????
  • Alternative Routing ???????
  • Outsourcing Routing ?????

41
???? (?)
  • Master Production Schedule (MPS) ?????
  • Material Requirement Planning (MRP) ??????
  • Lead Time ????
  • B2B (Business to Business) ?????????
  • B2C (Business to Consumer) ??????????
  • Rush Order ???????
  • Re-work ????
  • RMA Return Merchandise Authorization/Approval
    ??????
  • Original Design Manufacture (ODM) ??????????
  • Original Equipment Manufacture (OEM) ????????

42
???? (?)
  • Sales Force Automation (SFA) ???????
  • Online Analytical Process (OLAP) ????????
  • Online Transaction Process (OLTP) ??????
  • RosettaNet ???????, ????????????????????????????
    ,??B2B??
  • Rough-Cut Capacity Planning (RCCP) ??????
  • Capacity Requirement Planning (CRP) ??????
  • Theory of Constraint (TOC) ????
  • Hard Constraint ?????????
  • Soft Constraint ?????????
  • Time Bucket ????????????

43
???? (?)
  • Stock Keeping Unit (SKU) ??????
  • Engineering Change Notice (ECN) ??????

44
????
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