Choose Health LA: EAT HEALTHY, MOVE MORE, LIVE TOBACCO FREE Los Angeles Collaborative for Healthy Active Children

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Choose Health LAEAT HEALTHY, MOVE MORE, LIVE
TOBACCO FREELos Angeles Collaborative
for Healthy Active Children
Michael Leighs, Project Director Ali Noller,
Communications Manager
Made possible by funding from the Centers for
Disease Control and Prevention through the Los
Angeles County Department of Public Health.
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Community Transformation Grant

• Funded by the Centers for Disease Control and
  Prevention
• Builds on the work of the RENEW LA County grant
• Five Strategy Areas
• Tobacco-free living
• Healthy eating and active living
• Clinical preventive services
• Social and emotional wellness
• Healthy and safe environments

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Active Living and Healthy Eating Healthcare
Settings

• Partnering with Breastfeed LA to promote
  breastfeeding and Baby-Friendly hospitals

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Active Living and Healthy Eating Schools

• Partnering with California Food Policy Advocates
  to increase participation in school meals
  programs
• Partnering with LAUSD and LA County Office of
  Education to enhance physical education

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Active Living and Healthy EatingIn Communities

• Partnering with California Center for Public
  Health Advocacy to create healthier food
  environments and promote active living
• Working with Department of Public Social
  Services to promote CalFresh at farmers markets

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Active Living and Healthy EatingGovernment
Settings

• Improving the nutrition of food offered in County
  of Los Angeles and other venues to ensure that
  they meet nutrition requirements

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Healthy and Safe Physical Environments

• Partnering with LA City to develop a health and
  wellness element in LA Citys General Plan
• Partnering with Parks and Recreation to expand
  the Countys Parks After Dark Program

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Communications Overview

• Promote eating healthy, moving more and living
  tobacco-free through mass media, public
  education and multimedia
• Offer LA County residents the tools and
  resources to Choose Health
• Build community support for healthier
  environments

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• Public Education Portion Sizes

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• Public Education Portion Sizes

• Campaign elements
• Outdoor advertisements
• Radio spots
• Public Service Announcements
• YouTube videos
• Social Media
• Nutrition education materials

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• Nutrition Education Materials Catalog

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• Michael Leighs, mleighs_at_ph.lacounty.gov
• Ali Noller, anoller_at_ph.lacounty.gov