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Rethinking the Design of Presentation Slides

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Rethinking the Design of Presentation Slides Michael Alley College of Engineering Melissa Marshall Department of Communication Arts & Sciences [Hamaker, 2009] – PowerPoint PPT presentation

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Title: Rethinking the Design of Presentation Slides


1
Rethinking the Designof Presentation Slides
Michael Alley College of Engineering Melissa
Marshall Department of Communication Arts
Sciences
Hamaker, 2009
2
The defaults of PowerPoint are not based on
researchin communication or cognitive psychology
Gomes, 2007
3
Our research has found that most slides are
heavily influenced by these defaults
Garner et al., 2009
4
Our research has found that most slides are
heavily influenced by these defaults
Garner et al., 2009
5
The past few years, this common practice of
PowerPoint has received harsh criticism
January 16, 2003
Tufte, 2003 Schwartz, 2003 Keller, 2003
6
Several recent texts have challenged the
defaults of PowerPoint
2003
2008
7
We advocate an assertionevidence slide structure
that is grounded in communication research
Fishbone, 2008
8
Xenon headlights illuminate signs better than
halogen headlights do
Halogen Headlight
Xenon Headlight
Sylvania, 2008
9
The structure calls for a succinct sentence
headline that states the main assertion of the
slide
Toulmin, 2002 Alley et al., 2006
Sawarynski, 2009
10
The small size of the mouse brain makes locating
specific areas extremely difficult
Welker, 2008
11
The structure also calls for supporting that
sentence-assertion headline with visual evidence
Mayer, 2001 Paivio, 1986
Miller, 2008
12
During growth, cells secrete waste products and
macromolecules into their environment
Waste
Macromolecules
Cells

13
The Chesapeake Bay, which is the countrys
largest estuary, has only two places for traffic
to cross
Annapolis
Dover
Washington D.C
Richmond
landsat.gsfc.nasa.gov
14
In the past 25 years, traffic has significantly
increased on the Chesapeake Bay Bridge
1952 Traffic 1.1 million
Maryland Transportation Authority, 2007
15
In summary, assertion-evidence slides are more
effective than the common practice of PowerPoint
Hamaker, 2009
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