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Global Outlook

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Global Outlook Supply & Demand for Wood Products By Ed Pepke Forest Products Marketing Specialist Food and Agricultural Organization UN Economic Commission for Europe – PowerPoint PPT presentation

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Title: Global Outlook


1
Global OutlookSupply Demand for Wood Products
  • By
  • Ed Pepke
  • Forest Products Marketing Specialist
  • Food and Agricultural Organization
  • UN Economic Commission for Europe
  • Geneva, Switzerland

2
Content
  • World production and consumption
  • Regional analysis
  • Sector analysis
  • Forecasts
  • Forests resources
  • UNECE Timber Committee statements
  • Solution options

3
Sources of info
  • UNECE/FAO TIMBER database (forest products
    statistics)
  • Temperate and Boreal Forest Resources Assessment
  • FAO Global Forest Products Outlook Study
  • FAO Global Forest Resources Assessment
  • FAOSTAT Forestry Database website
  • UNECE/FAO Timber Bulletins
  • Timber Committee market statements

4
Forest products
5
World production of roundwood 1961-2001
Source FAOSTAT
6
Regional production of industrial roundwood,
1961-2010
Source FAOSTAT and FAO Global Forest Products
Outlook Study
7
Regional trade, all forest products, 1999
Source FAOSTAT
8
American lumber consumption production,
1980-2010
Source FAO Global Forest Products Outlook Study
9
American lumber trade, 1980-2010
Source FAO Global Forest Products Outlook Study
10
Europe lumber consumption production outlook
Source FAO Global Forest Products Outlook Study
11
Europe lumber trade outlook
Source FAO Global Forest Products Outlook Study
12
Asia lumber production consumption outlook
Source FAO Global Forest Products Outlook Study
13
Asia lumber trade outlook
Source FAO Global Forest Products Outlook Study
14
America panel consumption production outlook
Source FAO Global Forest Products Outlook Study
15
America panel trade outlook
Source FAO Global Forest Products Outlook Study
16
Europe panel consumption production outlook
Source FAO Global Forest Products Outlook Study
17
Europe panel trade outlook
Source FAO Global Forest Products Outlook Study
18
Asia panel consumption production outlook
Source FAO Global Forest Products Outlook Study
19
Asia panel trade outlook
Source FAO Global Forest Products Outlook Study
20
America paper paperboard consumption
production outlook
Source FAO Global Forest Products Outlook Study
21
America paper paperboard trade outlook
Source FAO Global Forest Products Outlook Study
22
Europe paper paperboard consumption
production outlook
Source FAO Global Forest Products Outlook Study
23
Europe paper paperboard trade outlook
Source FAO Global Forest Products Outlook Study
24
Asia paper paperboard consumption production
outlook
Source FAO Global Forest Products Outlook Study
25
Asia paper paperboard trade outlook
Source FAO Global Forest Products Outlook Study
26
N. American softwood lumber market
Source UNECE Timber Committee forecasts, 9.02
27
N. American softwood lumber market
Source UNECE Timber Committee forecasts, 9.02
28
European softwood lumber market
Source UNECE Timber Committee forecasts, 9.02
29
European softwood lumber market
Source UNECE Timber Committee forecasts, 9.02
30
Russian softwood lumber market
Source UNECE Timber Committee forecasts, 9.02
31
Russian softwood lumber market
Source UNECE Timber Committee forecasts, 9.02
32
N. American hardwood lumber market
Source UNECE Timber Committee forecasts, 9.02
33
N. American hardwood lumber market
Source UNECE Timber Committee forecasts, 9.02
34
European hardwood lumber market
Source UNECE Timber Committee forecasts, 9.02
35
North America panel production
Source UNECE Timber Committee forecasts, 9.02
36
North American MDF market
Source UNECE Timber Committee forecasts, 9.02
37
European MDF market
Source UNECE Timber Committee forecasts, 9.02
38
European particleboard production
Source UNECE Timber Committee forecasts, 9.02
39
European OSB production
Source UNECE Timber Committee forecasts, 9.02
40
N. American paper market
Source UNECE Timber Committee forecasts, 9.02
41
N. American paper market
Source UNECE Timber Committee forecasts, 9.02
42
European paper market
Source UNECE Timber Committee forecasts, 9.02
43
European paper market
Source UNECE Timber Committee forecasts, 9.02
44
Russian paper market
Source UNECE Timber Committee forecasts, 9.02
45
Russian paper market
Source UNECE Timber Committee forecasts, 9.02
46
Forest resources
47
Annual change in forest area, 1990-2000 (million
hectares)
Deforestation Increase in forest area Net change in forest area
Tropics -14.2 1.9 -12.3
Non-tropics -0.4 3.3 2.9
World -14.6 5.2 -9.4
Source FAO Global Forest Resources Assessment
2000
48
Annual change in forest area, 1990-2000
Africa
Europe
N C America
Oceania
Asia
South America
Source FAO Global Forest Resources Assessment
2000
49
Forest resources in Europe
  • Only 60 of the wood which grows is harvested
  • Forests increase daily 1 million m3
  • Forestland increases by 500,000 hectares per year

Sources State of the Worlds Forests 2001
Global Forest Resources Assessment 2000
Temperate and Boreal Forest Resources Assessment
2000.
50
Forest resources growing stock
Million m3
SourceTemperate and Boreal Forest Resources
Assessment 2000.
51
Forest resources NAI vs. fellings
Million m3
SourceTemperate and Boreal Forest Resources
Assessment 2000.
52
Forest resources NAI vs. fellings
Fellings as of NAI
Europe-41 59
EU-15 64
Nordic countries 72
Baltic countries 50
Central eastern Europe 56
Russia 16
North America 79
SourceTemperate and Boreal Forest Resources
Assessment 2000.
53
Forest resources summary
  • Removals considerably below growth
  • Wide variance in utilisation rates of NAI
  • Growing stock increasing in Europe
  • Oversupply compared to demand for wood
  • Increasing alternative demands on forests

54
Growing too much wood? Not enough wood products
demand? What are the solutions?
55
Grow the wood markets.
  • Guarantee that todays wood products meet
    consumers needs
  • Develop new products to meet evolving needs
  • Develop new markets for wood products (substitute
    for non-renewable materials)

56
How can we grow the wood markets?
  • Through coordinated, international promotion
    programs
  • Example the FAO-ECE Forest Communicators Network
    creates a positive image of the forest and forest
    industries sector by
  • networking among members
  • identifying key common messages and concepts
  • building of PR capacity

57
FAO/UNECE Forest Communicators Network
  • Current network 120 communicators from 29
    countries, representing governments and private
    sector.
  • Participation open to all sharing common
    objectives.
  • www.unece.org/trade/timber/pr/pr.htm

58
Findings on the market effects of wood promotion
from Forest Products Annual Market Review
  • Multi-country wood promotion essential
  • Objective to enlarge woods market share
  • Promotional work must be cost justified
  • Analyse decision making of target market

Source UNECE/FAO Forest Products Annual Market
Review, 2001-2002
59
Findings on the market effects of wood promotion
from Forest Products Annual Market Review
  • Attitudes influenced by cultural and technical
    dimensions
  • Credibility is important quality
  • Key elements of promotional work
  • Competence
  • Neutrality
  • Sufficient financial resources

60
Findings on the market effects of wood promotion
from Forest Products Annual Market Review
  • Fund raising a problem in fragmented industry
  • Multi-country promotions must overcome cultural
    differences
  • Wood promotion is a success story!

61
2001 Timber Committee Market Statement
  • In light of the economic downturn in 2001, the
    Timber Committee stated that it is imperative to
    develop new products to expand existing markets
    and to establish new markets to meet consumers
    needs.
  • The Committee reasserted the importance for the
    forest products industry to work internationally
    to promote the environmental advantages of the
    sustainable production of wood.

62
2001 TC Market Statement
  • The Committee discussed the need to increase the
    wood culture in the UNECE region.
  • Delegates mentioned on-going national and
    subregional campaigns to promote the use of wood.
  • The Committee suggested coordinating efforts in
    order to achieve greater success.

63
2002 Timber Committee Market Statement
  • Encouraged countries to work together to achieve
    the maximum benefits of their promotional
    efforts.
  • Multi-country promotion of the sound use of wood
    is important to maintain and increase woods
    market share.

64
2002 Timber Committee Market Statement
  • Many effective communication strategies can be
    shared through collaboration between countries,
    trade associations and promotional groups
  • These international approaches to wood promotion
    are important to ensure sustainable markets which
    are a vital component of sustainable forest
    management

65
Questions?
  • Discussion

66
Ed Pepke Forest Products Marketing
Specialist UNECE FAO Timber Branch 439 Palais
des Nations CH-1211 Geneva 10, Switzerland Telepho
ne 41 22 917 2872 Fax 41 22 917
0041 Ed.Pepke_at_unece.org www.unece.org/trade/timber
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