Strategic Use of the Internet AFP North Dakota Area Chapter Fargo, North Dakota September 13, 2002 Marc Lee, CFRE

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Strategic Useof the InternetAFP North Dakota
Area ChapterFargo, North DakotaSeptember 13,
2002Marc Lee, CFRE
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Do You have these 5 Elementsin Place?

• 1. Web site
• 2. Awareness of your Site
• 3. Ability to accept donations online
• 4. Mechanism to collect email addresses
• 5. Email strategy to support your donor
  constituency.

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Rule 1Success is Elusive

• You can break any of the rules
• Either you must be unique.
• Or you must be lucky.

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Rule 2

• Fundraisers love to play with something new, but
  often we dont know beans about web design.
• Web designers love to play with something new,
  but often dont know beans about fundraising
  -- or web design!

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Rule 3 Sites fail
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Rule 4 AskWhat Do You Want Your Website To
Do?

• Goals determine content.
• Support and enable your mission.

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Fund Raising 101
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Rule 5 Ask Who is your Audience?

• Who will visit web site ?
• Who is it critical to please?

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Who Is Your Audience?
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Who Is Your Audience?
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