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Brand awareness of shampoos

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Brand awareness of shampoos Top three : Rejoice , Heads & Shoulders , Pantene Brand loyalty of shampoos Top three : Heads & Shoulders , Rejoice , Pantene – PowerPoint PPT presentation

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Title: Brand awareness of shampoos


1
Brand awareness of shampoos Top three Rejoice
, Heads Shoulders , Pantene Brand loyalty of
shampoos Top three Heads Shoulders , Rejoice
, Pantene Brand awareness of body wash
products Top three Safeguard , Johnson ,
Lux Brand loyalty of body wash products Top
three Safeguard , Dove , Olay
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2
  • Rejoice
  • Rejoice is a brand from PG in smoothness and it
    has been the top-selling haircare brand in China
    for over 20 years.

3
Differentiation methods
  • Rejoice believes that smooth hair is the key to
    confidence for Chinese women, it helps them turn
    their dreams into reality, making peoples lives
    smoother every day.
  • The brand stands for more than just shampoo and
    conditionerit is now an emotional symbol for
    love and a better life.
  • Low-end market strategy. Rejoice is the low-end
    market through the development and the
    suppression of the main competing products, to
    complete the big Rejoice strategic objective.
  • Continued innovation. In 2006, Rejoice took on a
    chic and more modern look, its most dramatic
    revamp since its public listing. in 2007, Rejoice
    launched the Collagen Component series and
    Leave-on Moisturizer in Hong Kong, astonishing
    customers with its numerous breakthroughs in hair
    technology.

4
Heads Shoulders is a power brand from PG in
the Anti Dandruff Shampoo market.
5
The differentiation methods of H S (4P)
  • The product uses attractive white and royal blue
    combination as its base packing, which creates a
    positive impression.
  • Its new best ever anti-dandruff formula provides
    better scalp coverage to get rid of even the
    tiniest dandruff flakes.
  • The emphasized is on healthy, long and beautiful
    hair.

6
  • The brand used the Markonym ZPT ( Zinc Pyrithine)
    Formula which has anti-fungal properties as its
    differentiator.
  • Its innovative campaigns and pervasive ways of
    promotion made the consumers well aware about
    Head Shoulders.

7
Pantene is a brand of hair care products owned by
Procter Gamble.
8
Pantenes shampoo formulas are specially designed
to help you get the look you want, while keeping
your hair strong against damage and healthy. The
brand's best-known product became the
conditioning shampoo Pantene Pro-V (Pantene
Pro-Vitamin). Pantene makes its product
differentiation through a Greek mythology
Aphrodite. Aphrodite is the goodness of love and
beauty, with confidence, elegant, and passion.
Now Pantene use its unique hair claims and
superior technology, let every lady to find their
unique beauty.
9
SAFEGUARD
  • 1963 first anti-germ soap by PG
  • 1992,Safeguard entered China

10
Product Differentiate
  • Anti-germ function.
  • Safeguard can stop the germ which can cause
    skin
  • inflection and bromidrosis.
  • Degerming well and proved by many international
  • medical professional groups.
  • In china, Chinese Medical Association has tested
    and
  • verified safeguard can stop the germ which
    can cause
  • skin inflection and bromidrosis.

11
(No Transcript)
12
Price
  • From the chart, we can see the price of Johnson's
    baby lotion is the lowest one, which has the
    second volume. By contrast, the consumers prefer
    buying the Johnsons baby lotion.

13
  • The promotion tools of Johnsons baby lotion are
    advertising and packaging. The ads of its
    products are cozy acting by mothers and babies.
    And the packaging is convenient to carry, which
    is flip type design(?????). It is small-bore that
    it is easy to control the use.
  • Johnson's baby lotion has a image that it is
    suitable for baby, mother, teenager, all
    generations. It does not have so many chemicals.
  • Johnsons baby lotion has many places to sell
    their products. We can even find the products in
    our campus so-called supermarket. You dont have
    to buy it in the specialty stores. It means that
    everyone can buy the Johnsons baby lotion
    everywhere.

14
Lux --There is sure to be one to bring out the
star in you. They are designed to leave your skin
feeling refreshed and smelling delicious.
15
Product Differentiate
  • Plus its 100 soap free, produces a pH
    balanced skin
  • cleansing lather and is available in
    supermarkets and
  • pharmacies nationwide.
  • Lux is famous for Blue Chilli Promotions. Blue
    Chilli
  • Promotions was established in 1994 and with
    much
  • development is one of the leading promotional
    agencies in
  • South Africa. And Blue Chilli is a preferred
    supplier to
  • Unilever, was assigned the Lux Body Wash
    campaign to assist
  • in its national relaunch throughout stores in
    South Africa

16
Dove-shampoo
It empathizes on 1Damage therapy, intensive
repair, to prevent split ends and breakage 2A
unique blend with non-greasy natural oils
17
Dove-body wash
  • Differentiation
  • Exfoliates and moisturizes to
  • expose fresh, beautiful skin.
  • Contains skin-natural building
  • blocks to help improve skin's look
  • over time
  • Different from other cleanser
  • damaging skin cells, Dove makes up
  • the damage and stay up in the top of
  • the skin.

18
Olay is an American skin care line. It is one of
the top skin care retail brands in the world,
except for Japan, and is one of Procter
Gambles multi-billion dollar brands. For the
2009 fiscal year ended June 30, Olay accounted
for an estimated 2.8 billion of PG's 79
billion in revenue.
19
Product Differentiation
PRODUCT The Olay brand has expanded into a
range of other products grouped in boutiques
including Complete, Total Effects, Professional,
Regenerist, Quench (North America), White
Radiance (Asia) and Olay Vitamins (USA). Olay
is the market leader in many countries including
USA, UK, and China. ANTI-AGING Olay has
extended its heritage as a moisturizer to stay
looking young, to formally creating the
anti-aging category in mass stores with the
launch of Total Effects. PIECE FORMULA
Active Hydrating Formula, generally the least
expensive variety, bears the closest resemblance
to the pink "Oil of Olay" marketed in the US
before the PG acquisition.
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