Social Psychology: Personal Perspectives (Chapter 14)

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Social Psychology Personal Perspectives
(Chapter 14)

• Second Lecture Outline
• Attitudes and Behavior
• Love and attraction
• Communication

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You meet someone at a party you become
romantically interested in. What features or
characteristics have you noticed?

• List three on the piece of paper

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Quiz

• 40 questions
• Chapters 11, 12, 13, 14
• 10 questions/chapter
• short answer questions (20 points)
• Get to class on time please!!!!!!

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Attitude

• Learned, stable, relatively enduring evaluation
  of a person, object, or idea
• Cognitive, behavioral, and affective components
• Observational learning or modelling
• Michael Jordon wears Nike shoes
• But Joe DiMaggio and coffee makers?
• Beer commercials at the beach Classical
  conditioning or modeling?

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Attitude change

• Central route provide a direct argument
• Cigarette packaging (the latest smoking causes
  impotence
• Physical fitness ads participaction
• Direct appeals for votes during elections
• Peripheral route indirect messages
• Smoking posters in doctors offices
• Seeing active adults
• Photo-ops kissing babies, no silly hats

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Credibility and likability Who would you hire
to be in your running shoe commercial? Why?
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What is the basis of interpersonal attraction?
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Liking and Loving

• Reinforcement theory we like those who
  reinforce us
• Secondary reinforcement We like those who are
  around when we are being reinforced
• Equity theory Reinforcers and punishers between
  individuals should be equal
• Two-component cognitive labelling passionate
  love is emotional and physical arousal with
  labelling arousal as love

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Sternbergs triangular theory of love
Intimacy Confiding in others sharing feelings
Passion Erotic attraction in love
Commitment Intention to remain in
relationship
How do these change with age?
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Proximity theory We like those we are exposed
to and and near us. People from Ottawa may be
more likely to like Alanis Morrisette
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Balance theory Friends have similar attitudes

Ben
Sue


Joe
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Ben
Sue

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Ben
Sue
Joe
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Joe
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Communication

• Verbal communication What is said and how it is
  received
• Talk table research
• Nonverbal communication Action speaks louder
  than words
• Eye contact, proximity, posture, gestures
• Cultural variation in communication style