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Promoting Personal Health Records as Public Policy in Florida

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Promoting Personal Health Records as Public Policy in Florida HIMSS PHR Workgroup 12 September 2008 Christopher B. Sullivan, Ph.D. Agency for Health Care Administration – PowerPoint PPT presentation

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Title: Promoting Personal Health Records as Public Policy in Florida


1
Promoting Personal Health Records as Public
Policy in Florida
HIMSS PHR Workgroup 12 September 2008
Christopher B. Sullivan, Ph.D. Agency for Health
Care Administration
2
Promoting Personal Health Records
This talk touches on three areas relating to
AHCAs promotion of personal health records
  • AHCA authority and policy interests in PHRs
  • Developing a website and driving consumers to it
    through targeted communications
  • Measurement and assessment of the communications

3
AHCA Secretary Holly Benson affirms the mission
of the Agency to champion quality health care.
One of her goals for this year, as stated on
the AHCA website home page (http//www.fdhc.state.
fl.us/) is to make information about the care
you receive more useful to you
4
AHCA Secretary Holly Benson also cites the Center
for Health Information and Policy Analysis
website www.FloridaHealthFinder.gov
4
5
Background to AHCAs interest in personal health
records
  • AHCA has statutory authority to promote the
    adoption of electronic health records, which
    includes personal health records
  • It has another statutory goal of promoting
    quality health care through a secure information
    network
  • Since 2005 AHCA has expended over 5 million in
    grants to start up regional health information
    organizations

6
We have all learned lessons from the catastrophe
of hurricanes crisscrossing Florida and the gulf
states, forcing people to flee their homes
without any medical documentation of
prescriptions or treatment.
People should protect their personal health
information in a safe place to plan ahead for
hurricanes or other natural disasters
6
7
Secretary Benson wanted to stress the importance
for all Floridians to
  • Prepare for a hurricane
  • Protect their medical records
  • Use an electronic Personal Health Record to
    protect and secure their medical records

We launched a website to promote this message to
coincide with the start of hurricane season on
June 1, 2008. The website homepage is at
http//www.fhin.net/PHR/index.shtml.
7
8
The initial promotion of the website was through
banners at both FEMA and AHCA websites
An Internet banner and link to Florida Health
Finder was placed on the Florida Division of
Emergency Management family preparedness web page
http//www.floridadisaster.org/DEMpublic.asp
8
9
The initial promotion of the website was through
banners at both FEMA and AHCA websites
  • An Internet banner and direct link to the
    Personal Health Records for Hurricane
    Preparedness website was placed on
    www.floridahealthfinder.gov
  • Lets take a look at the Personal Health Records
    for Hurricane Preparedness website
    http//www.fhin.net/PHR/index.shtml

9
10
To promote the Personal Health Records for
Hurricane Preparedness website, we needed to
communicate the availability of the website to
the outside world
  • Few resources at AHCA to produce an expensive
    communication campaign
  • Used press releases to selected editors around
    Florida
  • Used banners on FEMA and AHCA websites
  • Created a brochure for circulation to people
    without computers

10
11
The effectiveness of the communication campaign
is measured by evaluating responses to the
campaign. Need the right metric to determine the
effectiveness of the communications. We did this
by
  • Noting mentions in the press
  • Hits to the website
  • Use of the website logo on other websites
  • Calls to the Florida Center about the website

11
12
Two press releases were sent out over the summer
and yielded three mentions in the press.
Hits to the website Between 1 June and 10
September 2008 - note the spikes following press
releases
12
13
The pages most visited at www.fhin.net was the
PHR for Hurricane Preparedness webpage, with
4,873 page views, or about 24 of all page views
13
14
A website link was posted in the Holmes County
Emergency Management website
(http//www.holmescountyfl.org/EmergencyManagement
.htm)
14
15
We also are developing a brochure after a call
from a nurse at a nursing home who thought a lot
of her elderly patients would be interested.
15
16
Next steps include working with EDS, the Medicaid
fiscal agent, to develop a claims-based personal
health record and care management program for
Medicaid recipients. This would be similar to
the PHR products that health plans currently
offer to their customers, and include aspects of
a care management application.
16
17
Christopher B. Sullivan, Ph.D. Agency for Health
Care Administration Florida Center for Health
Information and Policy Analysis 2727 Mahan
Drive Tallahassee, FL 32308 sullivac_at_ahca.myflorid
a.com
18
Two press releases were sent out over the summer
and yielded three mentions in the press.
  • Mentions
  • Hits to the website note spikes following press
    releases

18
19
This graphic is being put on different sites and
in emails as link to the Florida Health
Information Network websites PHR
page http//www.fhin.net/PHR/index.shtml
20
Holmes County website links to the FHIN PHR site
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