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BUSINESS ENGLISH WRITING ????????

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Title: BUSINESS ENGLISH WRITING ????????


1
BUSINESS ENGLISH WRITING ????????
  • ??
  • EILEEN

?????
2
WHO AM I ? Brief
Experience 1993/06 Graduated from
Foreign Language Department
of Fujian Normal
University 1993-2005 ------ As a teacher
first,
and then worked in the foreign investment
enterprise
for Twelve years.
(Once as Administration
Department Manager HR
Department Manager and Assistant President
2003-2005 ------ Master Degree Student in Dept.
of
Business Administration (part
time) MainlyTeach ??????????,?????????
3
Grading
  • ???? 10
  • ???? 20
  • ???? 10
  • ?? 60

4
1.1 BUSINESS WRITING'S IMPORTANCE
  • 1.Lose job opportunities (poor writing)
  • 2.Hurt promotion chance(poor writing)
  • 3.Save money and time (good writing)
  • 4.People wont buy what they dont understand

5
MEMORANDUM
  • MEMORANDUM
  • To ALL staff
  • From Allen Smith, Administrative Officer
  • Date May 12 , 2000
  • Subject Operating Instructions for New
    Copying Machines
  • A new photocopier has been installed in the
    general office. All staff is welcome to use it.
  • To ensure the copiers survival, it is
    important to keep the following procedures in
    mind.
  • Use the machine for no longer than 30
    minutes at a time.
  • After use ,allow the machine to cool for
    at least 5 minutes.
  • Make sure the switch is turned off after
    use.
  • Please speak to me if you have any
    questions about the machine.

6
1.3 BUSINESS WRITING'S STRATEGIES
BE CLEAR WITH YOUR MAIN PURPOSE
CLEARNESS
GIVE WHO,WHAT,WHEN,WHERE,WHY
PLAIN WRITING STYLE
GIVE A MAP
EMPHASIZES ON
SIMPLICITY
CHOOSE EVERYDAY USED WORDS
Keep it short
BE ACTIVE
EFFECTIVENESS PERSUASION
STRESS BENEFITS
7
CHAPTER 2 ENGLISH WRITING OF EMPLOYMENT
COVER LETTERS
PROFESSIONAL RESUMEMS
THANK YOU LETTERS
8
LAYOUT OF BUSINESS LETTER
? BLOCK STYLE ? MODIFIED BLOCK STYLE
9
Master the first kind
  • ---------------
  • --------------
  • --------------
  • ------------
  • Date
  • ---------------
  • --------------
  • --------------
  • ------------
  • Dear sirs,
  • ------------------------------------------
  • ------------------------------------------
  • --------------

10
Master the Second kind
  • ---------------
  • --------------
  • --------------
  • ------------

  • Date
  • ---------------
  • --------------
  • --------------
  • ------------
  • Dear sirs,
  • ---------------------------------------
  • ------------------------------------------
  • --------------
  • ---------------------------------------
  • ------------------------------------------

11
LAYOUT OF BUSINESS LETTER
  • SOME KEY POINTS
  • 1. ADDRESS number,name of house
  • street
  • road
  • avenue(AVE.)
  • village or town
  • county
  • city,state
  • country

12
LAYOUT OF BUSINESS LETTER
  • 2.SALUTION
  • ordinary men and women
  • Mr. Babara Evans
  • Mrs.June Smith (married women)
  • Miss Nana Wang(unmarried women)
  • Ms. Serena Liu (whose marital status
    is
  • unknown)

13
LAYOUT OF BUSINESS LETTER
  • 3.signature
  • Sincerely,
  • Sincerely yours,
  • Yours faithfully,
  • Yours truly,

14
LAYOUT OF BUSINESS LETTER
  • 4.Postcript(???)
  • P.S. Your parcel has just arrived after
    my writing the above .Thank you.
  • 5.Enclosure (??)
  • Enc. 1. Invoice 1003
  • 2.Check 1230
  • Encl 1. Invoice

15
LAYOUT OF ENVELOPE
? BLOCK STYLE
From Chang Wen 6 Xikang Road Shanghai China
Mr.J.Robinson
241 Bancraft Way
Berkeley Ca9470
U.S.A
16
LAYOUT OF ENVELOPE
?Another style

From Chang Wen 6 Xikang Road Shanghai
China
17
LAYOUT OF ENVELOPE
  • Some Key Points
  • 1.????? Registered
  • ?? Via Air Mail
  • ?? Secret
  • ??? Printed Matter

18
LAYOUT OF ENVELOPE
? ?????
From Chang Wen 6 Xikang Road Shanghai China
Mr.J.Robinson
C/O Mr Smith
241 Bancraft Way
Berkeley Ca9470
U.S.A
19
LAYOUT OF ENVELOPE
? ?????????
From Chang Wen 6 Xikang Road Shanghai China
To Whom it may concern
20
2.2 COVER LETTERS
  • Three components
  • 1. Who you are brief introduction of yourself
  • 2. Why you are writing
  • ?How you heard about the job
  • (Which position you apply for)
  • ?Why choose them(the flattery)
  • ?Your qualifications and accomplishments

3.The request for further action
21
2.2 COVER LETTERS
  • ?Your qualifications and accomplishments

qualifications and accomplishments
skills
knowledge
experience
personality
22
2.2 COVER LETTERS
  • Important rules of writing cover letters
  • 1.Tailor to the target reader or industry
  • 2.Dont write more than one page
  • 3.Make specific opening attract the employer

23
2.3 Professional Resumes
Important Features 1. Make your resume a
quality document 2. Write an honest resume
3. Write a confidence resume 4. Write a
skills-based resume 5. Meet your prospective
employers need 6. Keep it short ,simple ,easy
to read 7. Make the key messages specific
24
2.4 Thank you letters
  • The situation job acceptance
  • 1. Thank the company and accept the position
  • 2. Restate the contract provisions
  • 3. A statement of your happiness at the position

25
2.4 Thank you letters
  • The situation job rejection or uncertain
  • 1. Thank the company taking the time
  • 2. Learn a lot helpful advice
  • 3. Make an effort / ask for result
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