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Social Media: An Introduction June 4th 2013 Emelia Kenlock Web and Social Media Manager

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Social Media: An Introduction June 4th 2013 Emelia Kenlock Web and Social Media Manager Welcome Web and social media manager since April 2012 Key responsibilities ... – PowerPoint PPT presentation

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Title: Social Media: An Introduction June 4th 2013 Emelia Kenlock Web and Social Media Manager


1
Social Media An IntroductionJune 4th
2013Emelia KenlockWeb and Social Media Manager
2
Welcome
  • Web and social media manager since April 2012
  • Key responsibilities
  • Social content
  • Support/training
  • Best practice
  • Strategy for social media

3
What is social media?
  • Social media refers to the means of
    interactions among people in which they create,
    share, and exchange information and ideas in
    virtual communities and networks. (June 2013)

4
How important is social media to you?
  • What does it mean to an individual?
  • What does it mean to an employee or
    representative?
  • What does it mean to a customer or our members?

5
The benefits of social media for an individual
  • Another way to communicate with your family,
    friends and peers
  • Free or low cost means of communications
  • Private or public expression e.g. Blogs,
    replacing traditional letters
  • Allows you to connect with people globally in
    real time
  • Platforms that enable you to share and store
    special moments like wedding videos, Skype news
    (connecting the on and offline)

6
Social media is changing how we communicate
  • Social media...
  • Reduces communications cost, both internally and
    externally (Skype)
  • Improves the creativity of content delivery
    (Pintrest)
  • Improves relationships with your customers in
    their space (Mumset.com)
  • Supports the global strategy (Trendmap)
  • Is useful for data collection and understanding
    audience behaviour (Facebook)
  • Helps deliver business objectives e.g.
    perception, sales leads (LinkedIn)
  • Can become a customer service hub (Twitter)
  • Shows transparency, reflecting your commitment to
    customers (Youtube)
  • Gives your brand and customers a voice online
    (Blogster)
  • Free marketing tool if used correctly (Vine)
  • Tells you who your online ambassadors are
    (Tweetreach)

7
How good is your social media etiquette?
  • Branding - Align your brand pages to reflect your
    business
  • Engage- Ask your members their opinions
  • Educate peers on how to use it
  • Use the right content for the channel
  • Be transparent and honest

Do
8
How bad is your social media etiquette?
  • Dont...
  • Be aggressive Data, spam, sales
  • Lose the brand identity
  • Ignore members please respond
  • Chase numbers ask what they mean
  • Let non-trained representatives loose on the
    official account!

Dont
9
5 Buzz words to think about...
Campaign An integrated initiative, message,
post pre-launch
Engagement Getting out what you put in
Network It is who you know!
Influence on going activity/individuals
Viral Like an illness - all content spreads
10
Your CMI network looks like this...


63,384 Views on Youtube
8,369 Followers on Twitter
3,214 Facebook fans
12,061 LinkedIn group members
11
Content is King!
  • Our Olympics opening ceremony Facebook posts
    reached over 4000 people
  • 7,772 people saw the Management Dynamic tool post
    on Facebook
  • 327 managementgold messages have been retweeted
  • 125 comments were made in one discussion in our
    LinkedIn group

12
Basic elements of social in business
  • A strategy, plan and calendar
  • Community management
  • A good product or engaging information to share
  • The right channels, platform, apps
  • Brand alignment across the channels
  • Research competitors, audience, new
    technologies
  • Customer service process to follow up leads,
    queries
  • Monitoring tools free tools, paid?
  • Social media policy employees, publishing laws
  • Guidelines How tos, training, cultural change

13
How CMI monitors social media activity
  • Growth of channels and Engagement Measurements
  • Reach post the number of accounts that the CMI
    content has been exposed to
  • Talking about us the number of people who
    created a story about the CMI page or content
  • Mentions The number of times the CMIs account
    (handle) has been shared, including retweets.
  • Likes The number of people who content off of
    Facebook, you are making a connection. A story
    about your like will appear on your timeline and
    may also appear in your News Feed. 

14
How much does social media cost? It is your
choice...
  • Cool apps subscribe, news or Free branded apps
  • Hire community managers or Interns, train current
    staff
  • Advertise on social sites or Put out creative
    content
  • Subscription based monitoring tools or Free
    Monitoring tools

15
What did we learn about social media users last
year?
70 hear other peoples experiences on brands,
deciding their own customer journey
53 of active social network users follow a brand
47 participated in social customer service
26 are more likely to pay attention to ads that
have been posted by acquaintances
29 are more likely to ask a question or
comment about service on a company Facebook page
63 have joined a social network because their
peers did
16
How will we support you?
  • Access to all the social media channels to
    promote your activities
  • Guidance on how to use social media Guides,
    videos
  • Updates on publishing laws and legal issues
    newsletters, articles
  • One-to-one email and telephone support
  • Talks and workshops for branches

17
What do I say?
  • Be brief, honest and relevant
  • But write like a tabloid newspaper to stand out
    (when required!)
  • Use key words, make yourself searchable
  • Ask questions and share your views
  • Talk about current affairs
  • Sometimes dont say anything, just listen
  • Tell a story in a blog or share a news release
  • Create a poll, webinar, video or stream
  • Always say hello, please and thank you!

18
Any more questions?
If you have questions about social media and how
CMI have used it to engage with members you can
contact Emelia Kenlock at emelia.kenlock_at_managers
.org.uk Are you a member of our CMI LinkedIn
group? Join us today. Have you Liked us on
Facebook yet? Please Like us. Are you on
Twitter? Follow us for the latest management
news. Have you connected with Emelia Kenlock on
LinkedIn? Connect today!
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