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Taking Caribbean Excellence to the World

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Taking Caribbean Excellence to the World THE CREATIVE INDUSTRIES & GREEN TECHNOLOGY DESIGN, SUSTAINABILITY & MARKET ACCESSIBILITY FOR CARIBBEAN CREATIVE INDUSTRIES – PowerPoint PPT presentation

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Title: Taking Caribbean Excellence to the World


1
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Taking Caribbean Excellence to the World
THE CREATIVE INDUSTRIES GREEN TECHNOLOGY
DESIGN, SUSTAINABILITY MARKET ACCESSIBILITY
FOR CARIBBEAN CREATIVE INDUSTRIES Presentation
for the Green Growth Investment Forum II 6 7
October 2011 Brussels
Kayanne E. Anderson Esq Consultant, Creative
Industries Caribbean Export Development Agency
2
  • Create to Survive?
  • Create to Thrive!

3
Caribbean Export
  • Caribbean Export is the only regional trade
    development and investment promotion agency in
    the African, Caribbean and Pacific (ACP) Group.
  • The Agency was established in 1996 by an
    Inter-Governmental Agreement as the trade
    promotion Agency of the 15 Member States of
    CARIFORUM. In July 2005 it assumed an investment
    promotion mandate after the 14th CARIFORUM
    Council of Ministers meeting.

We are all about promoting the competitiveness of
the private sector through the enhancement of
their export capability both intra-regionally and
extra-regionally.
4
Caribbean Export manages the 10th EDF Regional
Private Sector Development Programme (RPSDP) 5
years - 34.6 Million Euros 28.3 million from
the EDF
  • The overall objective of the 10th EDF RPSDP is
    to contribute to the gradual integration of
    CARIFORUM countries into the world economy
    enhancing regional economic growth and by
    extension alleviate poverty.

To do this we need to become more competitive
5
Caribbean Exports HELIX MODEL
Trade Export Development
Competitiveness Innovation
Production Capacity
Business Management
Research Development (Innovation)
Marketing Sales
The WHERE
The WHAT
The HOW
Innovation DAGS Private Sector Involvement BSO
Support Effective Storytelling
Creativity Focus Build capacity Specific Sector
Focused Harnessing our culture
Market Intelligence Take advantage of Trade
agreements IP Rights Brand Ownership Standards
and Quality In Market trade activities
6

Creative Industries
7
Green
  • About life on earth
  • About connectedness of life on the planet
  • Culture creative intellect is the connector
  • Caribbean economies have a competitive advantage
    in cultural creative industries great
    potential, need for intensified focus on export
    readiness, new markets
  • Versus language politics
  • Caribbean Exports role as the Bridge!

8
BEYOND THE USUAL SUSPECTS
Taking Caribbean Excellence to the World
  • Research Development
  • Technology
  • Architecture Engineering
  • Green Build Project for region
  • Youth Entrepreneurship
  • Honeycomb Culture as the Glue

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Taking Caribbean Excellence to the World
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CREATIVE INDUSTRIES CONNECT
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Taking Caribbean Excellence to the World
Caribbean Exports Creative Industries Programme
2011 2015 THE FOCUS Develop a cohesive
framework which builds out the economic potential
of the industry through Participant Engagement,
Specialized Training, Export Preparedness and
Market Access. Its about better marrying the
business of creativity with the creative talent
of the region
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Taking Caribbean Excellence to the World
Caribbean Exports Creative Industries Programme
2011 2015 FOUNDATION PROGRAMME ELEMENTS
  • Special focus on CI market intelligence gathering
  • Specialized training for industry participants
  • Regular Industry engagement activities to foster
    innovation, idea sharing and product development
    collaborations for practitioners in the areas of
    Design, Architecture, Engineering, R D, Art
    Craft, Music, ICT, Textile and Food
  • Design Caribbean to build more on creating market
    access for creative brands

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Taking Caribbean Excellence to the World
Caribbean Exports Creative Industries Programme
2011 2015 FOCUSING ON SUSTAINABILITY
  • facilitating the sustained development of new
    INTELLECTUAL PROPERTY by CARIFORUM
  • Driving regional patentable technologies, systems
    and solutions for wealth creation
  • Creativity parks for the youth to spark and
    develop innovation projects
  • Establish Prototype facility for the region
  • Creating synergies between CI sector and other
    economic sectors

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Taking Caribbean Excellence to the World
Caribbean Exports Creative Industries Programme
2011 2015 FOCUSING ON SUSTAINABILITY
  • facilitating the sustained development of new
    INTELLECTUAL PROPERTY by CARIFORUM
  • Driving regional patentable technologies, systems
    and solutions for wealth creation
  • Creativity parks for the youth to spark and
    develop innovation projects
  • Establish Prototype facility for the region
  • Creating synergies between CI sector and other
    economic sectors

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Taking Caribbean Excellence to the World
Caribbean Exports Creative Industries Programme
2011 2015 DEVELOPING COMPETENCE
  • ENHANCING THE COMPETITIVENESS OF CREATIVE
    INDUSTRY PRACTITIONERS THROUGH THE DEVELOPMENT OF
    KNOWLEDGE AND CREATIVE INNOVATION CENTERS

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Taking Caribbean Excellence to the World
Caribbean Exports Creative Industries Programme
2011 2015 POLICY AND ADVOCACY
  • Fostering Increased understanding and utilization
    of intellectual property rights as a trade
    development tool by the governments and private
    sector
  • IP Manual for Creative Industries
  • Advocacy for the regions accession to the Madrid
    Protocol

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Taking Caribbean Excellence to the World
Context for 10th EDF Programme support Knowledge
economy Driven by RD Innovation in
technologies and solutions Authentic
Caribbean Regulatory environment registration
Licensing Infrastructure Facilities Incentives
Business Services Support services Administration
Human Resources Brand Value Cluster
Development Industry mentoring Cross cutting
growth sectors
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Taking Caribbean Excellence to the World
OUR VISION To implement sustainable programmes
that result in the increased success of export
ready enterprises in the Creative Industries
sector of the region, consistently attracting
high levels of investment and supported by
relevant human capacity skills.
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Taking Caribbean Excellence to the World
SUMMARY We need to move the Creative Industries
from just cultural expressions to economic
ventures which uses the creative talent of our
people to build wealth. To do this we need to
know and understand market demands, embrace
innovation and technologies and be bold enough to
embrace the change!
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From Talent to Wealth
22
Kayanne Anderson Creative Industries Caribbean
Export Hastings Main Road Christ Church,
Barbados 1 246 436 0578 1 246 266 4880 BB
26E21FCF kanderson_at_carib-export.com www.carib-ex
port.com www.designcaribbean.com
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