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STRATEGIC PLANNING

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strategic planning strategic management in health care 6 march 2007 planning strategic planning broad - long range high level operational planning narrow - short term ... – PowerPoint PPT presentation

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Title: STRATEGIC PLANNING


1
STRATEGIC PLANNING
  • STRATEGIC MANAGEMENT IN HEALTH CARE
  • 6 MARCH 2007

2
PLANNING
  • STRATEGIC PLANNING
  • BROAD - LONG RANGE
  • HIGH LEVEL
  • OPERATIONAL PLANNING
  • NARROW - SHORT TERM
  • MIDDLE MANAGEMENT

3
STRATEGY
  • LONG-TERM MAJOR PATTERNS OF ACTIVITY REQUIRING A
    SUBSTANTIAL COMMITMENT OF RESOURCES

4
GOALS
  • YOUR MISSION AND VISION
  • PLANNING IS INTENDED TO COME UP WITH WAYS OF
    FULFILLING GOALS

5
OUTCOMES OF PLANNING
  • OBJECTIVES
  • STRATEGIES
  • OPERATIONAL PROGRAMS - TACTICS

6
APPROACHES TO PLANNING
  • INDIVIDUAL - COMMITTEE
  • SYSTEMATIC - AD HOC
  • QUANTITATIVE - QUALITATIVE
  • DEVELOPMENTAL - INCREMENTAL
  • PROACTIVE - REACTIVE
  • ?GOOD - BAD?

7
STRATEGIC ISSUES MANAGEMENT
  • SYSTEMATIC PROCESS OF INFLUENCING THE EXTERNAL
    ENVIRONMENT
  • POLITICAL STRATEGY

8
ISSUE LIFE CYCLE
  • ANTICIPATION
  • EMERGENCE
  • ENACTMENT
  • IMPLEMENTATION
  • (ASSESSMENT?)

9
TYPES OFSTRATEGIC PLANNING
  • S-W-O-T ANALYSIS
  • COMPETITIVE STRATEGIES
  • PORTFOLIO ANALYSIS
  • LIFE CYCLE

10
S W O T ANALYSIS
  • STRENGTHS
  • WEAKNESSES
  • OPPORTUNITIES
  • THREATS

11
COMPETITIVE STRATEGIES
  • LOW-COST LEADER
  • DIFFERENTIATION
  • FOCUSED (NICHE)

12
PORTFOLIO ANALYSIS
  • COWS - YIELD
  • HOGS - CONSUME
  • STARS - DEVELOPING

13
LIFE CYCLE
  • EMERGENCE
  • GROWTH
  • MATURITY - REGENERATION
  • DECLINE - REGENERATION
  • DEATH - HARVEST OR ABANDON

14
MARKETING
  • MARKETING IS AN INTEGRAL PART OF STRATEGIC
    PLANNING
  • DO YOU AGREE?

15
CENTRAL CONCEPT OF MARKETING
  • VOLUNTARY EXCHANGE OF SOMETHING OF VALUE
  • WANTS, NEEDS, EXPECTATIONS, DEMANDS

16
ELEMENTS OF MARKETING
  • PRODUCT SERVICE
  • PRICE CONSIDERATION
  • PLACE ACCESS
  • PROMOTION PROMOTION

17
TARGET MARKET
  • PHYSICIANS
  • PATIENTS
  • INSURERS
  • EMPLOYERS
  • GOVERNMENT
  • CHARITY GROUPS

18
MARKETING AUDIT
  • NEEDS OF TARGET MARKET
  • SATISFACTION OF CURRENT CLIENTS
  • ANTICIPATED COMPETITION

19
RIVALRY VS COMPETITION
  • RIVALRY
  • FOR ITS OWN SAKE
  • CAN BE VERY DESTRUCTIVE
  • COMPETITION
  • CAN BE BENEFICIAL TO ALL PARTIES

20
POLICY AND PROCEDURE
  • POLICY
  • OFFICIALLY EXPRESSED GUIDELINES AND SYSTEMS
    GOVERNING BEHAVIOR AND/OR DECISION MAKING
  • PROCEDURE
  • GUIDES ACTIONS IN CARRYING OUT POLICY

21
GOOD POLICY
  • WELL THOUGHT OUT
  • FLEXIBLE
  • ETHICAL LEGAL
  • CLEAR, COMMUNICATED, UNDERSTOOD, ACCEPTED
  • CONSISTENT WITH OTHER POLICIES
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