WORLD TOURISM ORGANIZATION (UNWTO) From theory to practice: First steps towards the implementation of a TSA SESRIC-UNWTO Workshop on Tourism Statistics and the Elaboration of a Tourism Satellite Account

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WORLD TOURISM ORGANIZATION (UNWTO) From
theory to practice First steps towards the
implementation of a TSA SESRIC-UNWTO Workshop
on Tourism Statistics and the Elaboration of a
Tourism Satellite Account

• ANKARA, TURKEY
• June 2008

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A TSA implementation programThe basic steps
defined by UNWTO

• A good undestanding of the TSA framework and its
  proposed tables
• Description of the countrys tourism activity
  Stop here if it is not important
• Description of the countrys system of tourism
  statistics (STS) in statistical terms Stop here
  if it is too weak
• Statistical description of the countrys system
  of national accounts and related systems Stop
  here if it is too weak
• Compilation of an experimental TSA where we
  stand
• Setting up of a feasibility study to analyze and
  remedy the flaws
• Implementing the decisions and getting results
• Pilot estimations to monitor the advance of the
  project
• Statistical assessment of the quality of the TSA
• Disseminating the results and proceeding further

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The Process main characteristics

• CONSULT with stakeholders - data users and
  suppliers
• STICK with the local characteristics of tourism,
  tourism information, the statistical context and
  the objectives of the system
• DEFINE priorities what is first
• ORGANIZE the project who does what
• DEVELOP a work program, with clear milestones and
  decision points - when
• IMPLEMENT it in gradual stages

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The inter-institutional platform why?Consult
and work together

• Priorities - determined by users
• Technical expertise - resides within statistical
  bodies (including especially compilers of
  national accounts and balance of payments)
• Data - supplied by industry, associations,
  border control authorities, statistical offices,
  other administrative sources

Countries which have set up a TSA project all
over the world have found it most useful and even
necessary.
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The inter-institutional platform Who
?Efficiency experience and guidance

• Bodies that generate and supply general
  statistics and basic tourism information NSO,
  NTA, CB, associations of tourism enterprises
• Bodies providing information on specific aspects
  of tourism border control authorities, local
  agencies
• Potential users of information on tourism (NTA
  (policy), universities (research), private sector
  (planning, marketing, promotion).

Satellite accounting Important to involve the
unit in charge of the compilation of the national
accounts of the country
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The inter-institutional platform How?

• No unique way of creating this platform stick to
  the local culture of inter-institutional
  collaboration
• Look for efficiency through flexibility
• Requirements
• Articulate the degree and mode of involvement of
  each institution
• Firm institutional commitment of all participants
  - either through formal agreement or binding
  working arrangements
• Clear assignment of resources
• Clear rules concerning exchange of detailed
  information and the management of confidential
  data

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Organization of the platformrecommended
composition and structure

• Depends on
• the organization of the statistical system of the
  country, and on the specific institutional
  setting
• The present state of the tourism data base
• the institutional set up and status of the
  institutions in charge of tourism, and within
  these institutions, of the structure specifically
  in charge of tourism statistics (adequate level
  for discussion)
• The local practices in developing projects common
  to various institutions
• The initiative can come from top-down or
  bottom-up

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The interinstitutional platformpractical modus
operandi

• Requirements
• strong organization of teams and meetings
• precise agenda for each meeting
• prompt follow-up of decisions
• organized project secretariat

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Organizational scheme
Council for the TSA development (political
instance) Chair Min. Tourism or equival.
TSA National Team (technical instance)
T.C.
T.C.
T.C.
T.C.
Technical Committees might exist on an ad-hoc
basis. Chair a specific staff member of one of
the entities, or an individual chosen for his/her
personal capacity
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The link between the different levels

• Council for the TSA development
• Composition heads of the main institutions
  involved (Tourism Administrations, Statistical
  office, Central Bank, border control authorities,
  representatives of private sector, of the academy
  if relevant..)
• Chaired by the Minister of Tourism or equivalent
• Secretary from the TSA National Team (chair?)
• Specific role
• Policy setting
• Revision of the work plan and its implementation
• Commitment of the institutions they represent
  into the program assignment of resources,
  technical and staff
• Validation of the results and their promotion

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The link between the different levels

• TSA National Team
• Made of high level technical staff of main
  institutions involved
• Chaired possibly by head of unit in charge of
  National Accounts compilation
• Operational function
• Define the process for the implementation of the
  TSA and the work program
• Give the technical orientation which is needed
• Review and approve the work done by adhoc
  technical committees if they exist, by units of
  the participating bodies or by a specifically
  established unit
• Submit proposals and results to the Council for
  the TSA Development

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The role of specific institutions

• National Tourism Administrations (NTAs)
• Leading role in the Council for the TSA
  Development
• Coordination of the different stakeholders
• Major orientations in terms of tourism policy
  design.
• National Statistical Offices (NSOs)
• Integration within the general statistical system
  of the country
• Technical orientations and know how in national
  accounts, survey design and collection of
  statistical information
• Responsible of the credibility of the exercise.

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The role of the private sector (including the
academy)

• Essential role as
• Main providers of information
• Important users of information
• Provide advice and help foster collaboration with
  respondents, through
• Improved data collection instruments/
  questionnaires adapted to the operating and
  accounting practices of their constituencies
• Improved communication between data collectors
  and data suppliers and users

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Participations of participating institutions to
the different stages
Step 1 understanding the TSA All
Step 2 description of the tourism activity in the country NTA, private sector, universities
Step 3 description STS NSO, NTA
Step 4 description NA, BoP, IxO NA, NSO, CB
Step 5 experimental TSA All NTA, NA
Step 6 feasibility study All
Step 7 implementation All NTA, NA, CB, NSO, private sector
Step 8 statistical assessment NSO
Step 9 dissemination NTA, NSO
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The inter-institutional platform

• Country experiences

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The case of Iran

• The development of the TSA was considered within
  the Tourism Development and Management Master
  Plan strong institutionalism of the project
• Short term objective 2001-2005 to improve the
  statistical basis
• Medium to long term objective 2006-2015 to
  measure effectively the economic impact of
  tourism in order to properly and credibly assess
  the progress with the design of strategies to
  enhance the economic impact of tourism.

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Iran

• Structure in 3 levels
• Policy level Coordination and Policy making
  Council high level responsibility
• Head of the Statistical Center of Iran (SCI)
  (chair)
• Head of Tourism and Touring Organization (ITTO)
• Head of the Bureau of Economic Accounts (SCI)
• D.G. Department of Foreign Resident Affairs
• D.G. Bureau of Culture and Art affairs
  (Management and Planning Organization MPO)
• D.G. of the Economic Accounts Dept (Central Bank)
  
• etc

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Iran

• Technical Coordination level Committee for the
  Study and compilation of the TSA
• Senior experts on TSA (SCI)
• Sectoral experts National Accounts (SCI)
• Representatives ITTO (hotels operators)
• Representatives Central Bank
• Representatives Department of Foreign Resident
  Affairs
• Operational level Tourism statistic groups
• Representatives of the Study and Compilation
  Committee
• Sectoral technicians from SCI
• Technicians in statistical methodology (SCI)
• Representatives ITTO (hotels operators)
• Representatives of Economic Accounts Dpt (Central
  Bank)
• Representatives Tourism and Recreational Centers
  Organization
• Source report presented to a seminar held in
  Madrid September 2002

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Interinstitutional PlatformKENYA

• Two levels of committees
• TSA Policy Committee
• equivalent to the Council for the TSA
• TSA Technical Committee
• equivalent to the TSA National team
• Source CBS, KENYA (presentation at Seychelles
  TSA workshop)

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Kenya TSA policy Committee

• Permanent Secretary, Ministry of Tourism and
  Information (MTI)
• Director of Tourism
• Director of Central Bureau of Statistics
• Managing Director Kenya Tourism Board
• Director of Research Central Bank of Kenya
• Kenya Tourism Development Authority
• Principal Immigration Officers
• TSA coordinator (head of planning, MTI)
• TSA Secretary (Tourism Officer, DOT)
• Source CBS Kenya (presentation at Seychelles TSA
  workshop)

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Kenya TSA technical Committee

• Chairman TSA coordinator (Head of
  Planning, MTI)
• Department of Tourism
• Central Bureau of Statistics
• Kenya Tourism Board
• Director of Research Central Bank of Kenya
• Principal Immigration Officers
• TSA Secretary (Tourism Officer, DOT)
• Source CBS Kenya (presentation at Seychelles TSA
  workshop)

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The inter-institutional platform in South Africa
Department of Environment and Tourism DEAT
Finance
South African Resource Bank
Directorate research
Stats SA
Special Research Unit
Stats SA is the official publisher of government
information, census data and statistics
A more bottom-up approach