1) Persuasive is pervasive. Give examples of three explicit examples and three implicit examples of it from your daily life. Explain why each is explicit or implicit. - PowerPoint PPT Presentation

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1) Persuasive is pervasive. Give examples of three explicit examples and three implicit examples of it from your daily life. Explain why each is explicit or implicit.

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1) Persuasive is pervasive. Give examples of three explicit examples and three implicit examples of it from your daily life. Explain why each is explicit or implicit. – PowerPoint PPT presentation

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Title: 1) Persuasive is pervasive. Give examples of three explicit examples and three implicit examples of it from your daily life. Explain why each is explicit or implicit.


1
1) Persuasive is pervasive. Give examples of
three explicit examples and three implicit
examples of it from your daily life. Explain why
each is explicit or implicit.
  • Explicit
  • Commercials
  • Implicit

2
2) Name two examples of careers that could be
described as professional persuaders. Explain
how each career uses persuasion on a regular
basis.
  • Lawyer
  • Teacher
  • Business
  • Can you think of more?

3
3) Discuss persuasion in interpersonal settings.
  • Can you think of examples?

4
4) How does the study of persuasion serve a
defensive function? Use examples to illustrate
your analysis.
  • By studying how and why attempts to influence
    succeed or fail, you can become a more discerning
    consumer of persuasive messages.
  • How?

5
5) What are the two main criticism of the study
of persuasion that are discussed in this chapter?
Explain each.
  • Fostering manipulation
  • Persuasive findings are too inconsistent or
    confusing

6
6) Ethics is an important issue in persuasion.
Give two examples of ethical persuasion and two
examples of unethical persuasion. Explain why
you believe each one to be ethical or unethical.
  • You tell me!

7
7) Draw the preliminary model of persuasion and
discuss the differences between its parts.
  • Pure persuasion clear cut cases of persuasion
    (e.g., TV ad, debate, editorial)
  • Borderline persuasion cases that are on the
    line in terms of persuasion (e.g., non-verbal
    behavior)

8
8) Gass and Seiter (1999) state that our
position is not that most, or all, human
communication is just persuasion. Explain what
the authors mean by this statement, including
examples of human communication and its study to
support your answer.
  • Nearly all human communication is potentially
    persuasion, but not all of it is persuasion.
  • It all depends on the degree of persuasive
    ingredients in the message (e.g., limiting
    criteria)
  • A continuum of persuasion could be shown by.
  • none -gt borderline -gt pure persuasion

9
9) Other contextual factors discussed in the
chapter are number of communicators,
synchronous/asynchronous, ratio of
verbal/non-verbal, mediation, and sociocultural
factors. Pick one and explain the constraints it
has on the options available to persuaders.
  • Number of communicators
  • Synchronous (real time) versus asynchronous (back
    and forth)
  • Ratio of verbal to non-verbal cues (e.g., words
    versus images)
  • Mediated (computers, TV) versus unmediated (face
    to face)
  • Goal-directed versus not (all communication has
    some goal)
  • Cultural differences

10
10) Petty and Cacioppos Elaboration Likelihood
Model of Persuasion postulates two routes to
persuasion that operate in tandem. Explain how
this model works.
  • Central route
  • involves cognitive elaboration, or thinking about
    and analyzing the content of a message
  • Peripheral route
  • involves focusing on cues not directly relevant
    to the substance of the message (e.g., catchy
    jingle, attractiveness of source)

11
11) The chapter discussed three types of goals as
a contextual factor in persuasion. They are
self-presentational goals, relational goals, and
instrumental goals. Describe each and their
connection to pure persuasion and/or borderline
persuasion.
  • Self-presentational goals
  • Related to identity management
  • More related to borderline persuasion
  • Relational goals
  • Related to what people want out of relationships
  • More related to borderline persuasion
  • Instrumental goals
  • Related to goals
  • More related to pure persuasion

12
12) There are five basic criteria for limiting
what persuasion is. These are intentionality,
effects, degree of free choice or free will,
symbolic action, and interpersonal vs.
intrapersonal. Describe each criterion.
  • Intentionality
  • Extent to which the persuasion involves a
    conscious effort at influencing the receiver
  • Effects
  • Extent to which persuasion has taken place in the
    absence of someone being persuaded
  • Degree of free choice or free will
  • Extent to which persuasion is coercive or
    non-coercive
  • Symbolic action
  • The extent to which persuasion is 1-channel
    symbolic expression (language, text, etc.)
  • Interpersonal vs. intrapersonal
  • The extent to which persuasion is 1 versus 2 or
    more people (or sources)
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