Harvard Extension School EXPO E34: Business Rhetoric Section 1 (5:30PM-7:30PM)

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Harvard Extension SchoolEXPO E34 Business
Rhetoric Section 1 (530PM-730PM)

• Instructor Julie Anne McNary
• Please check your Elluminate Audio Wizard
• Due to my course that runs directly after this
  one, we will need to end 15 minutes early this
  evening.

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Harvard University Extension SchoolFall
Semester 2011

• Expo E34
• Business Rhetoric

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Your Instructor

• Julie Anne McNary
• B.A., Wellesley College, 1994
• English Literature
• M.Ed., Harvard Graduate School of Education, 1995
  Language and Literacy
• MA/M.F.A, University of Utah, 1998
• British American Literature and Creative
  WritingCell Phone [phone]
• no calls after 10PM
• Voicemail during business hoursjmcnary_at_post.harva
  rd.edu

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Class Schedule

• House-keeping
• Harvard Writing Center and Tech resources
• Instructions for those who did not attend our
  first class
• All Class Announcement unless otherwise
  notified, please wait to upload assigned
  exercises, drafts, and papers to the dropbox
  until AFTER class on the night they are due.
• When to e-mail, call, or otherwise contact meor
  not.
• How to conduct your own rhetorical approach to
  managing your relationship with instructors, i.e.
  tone, frequency, etc.
• Class Discussion Personal Rhetorical Analysis
• First Graded Assignment CEO Report
• In Class Exercise CEO Report Samples
• By midnight tonight, please upload your Personal
  Rhetorical Analysis into the appropriate dropbox
  on our iSite.

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Harvard University Writing Centerhttp//isites.ha
rvard.edu/icb/icb.do?keywordk33202Additional
Tech Resource

• http//lab.dce.harvard.edu/web/index.php

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FOR NEW STUDENTS

• Please complete the two following assignments
  the first, by midnight tonight the second, asap.

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Writing Assessment Essay

• In the next thirty (30) minutes, please write a
  letter to your instructor outlining your
  experience thus far with formal or academic
  writing. You may write about your experiences in
  school, or at work, but try to outline your
  strengths and weaknesses, the level of
  instruction you have received, and how much you
  enjoy the writing process.
• Important Make an attempt to organize your
  letter into coherent and clear paragraphs. Try
  to formulate an introduction and a conclusion of
  some kind.
• Please go to our class website and upload your
  essay into the dropbox therein labeled Writing
  Assessment.

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Personal Rhetorical Analysis

• Please download, read, and complete all exercises
  on the Classical Rhetoric Exercise Packet on our
  website.
• In a personal cover letter to me, please market
  three of your strengths as a writer, worker,
  student, or other role of your choice.
  Ultimately, I want you to consider how you would
  market yourself to me as a rhetorical strategist,
  but in whatever context you choose.
• Important consider how you will position the
  three strengths, how they should build upon,
  and/or relate to, each other.
• Be strategic in how you structure your letter
  with an introduction, body, and conclusion.
• Remember to consider what discourse communities
  you function in most often, and how those
  discourse communities might influence the
  rhetorical strategies you use every day.

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FIRST GRADED PAPER CEO Report

• See Assignment Prompt on our iSite
• Your assignment is to write a 3-5 page rhetorical
  analysis of a CEO who leads one of the
  publicly-traded companies listed on the Fortune
  500 List (see iSite).
• You will begin with a standard biography of that
  CEO, but then shift into analysis thereof,
  focusing on three key rhetorical strategies you
  observe about his/her leadership.
• You will focus your body paragraphs on these
  three elements.
• You will write a conclusion in which you consider
  the larger and synergistic implications behind
  what you have learned about this persons
  leadership style.

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RESOURCES FOR CEO REPORT

• Corporate Website (well discuss)
• Executive Biography
• Most Recent Annual Proxy Statement
• Letters from the CEO, etc.
• Web Resources
• Wikipedia
• Articles from higher-quality online resources
  WSG, NYT, HUFFPO, top regional newspapers
• Higher quality business mags Forbes, Fortune,
  HBS Review, Morningstar, Red Herring, Wired, etc.
• Higher-quality blogs feld.com, etc.
• Hardcopy sources
• Biographies
• Business articles

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Looking at Corporate Websites and why

• Transparency
• Ethos
• Overall Rhetorical Presentation
• What do we learn?

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CEO REPORT SAMPLES EXERCISE 35 minutes,
followed by discussion

• Please proceed to our iSite and download the four
  sample CEO Reports you find there.
• Read all four reports and rank them in order of
  preference, using the following criteria
• Clear distinction between biography and rhet.
  analysis
• Clear thesis statement or at least identified
  analytical strategies through which the writer
  intends to analyze the CEOs leadership style
• Solid body paragraph structure within the
  analysis section
• Compelling conclusion that does more than merely
  restate the obvious.

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CEO Example 1

• Louis R. Chênevert
• United Technologies Corporation

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CEO Example 2

• W. James (Jim) McNerney Jr.
• Boeing

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CEO Example 3

• Indra Nooyi
• PepsiCo

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CEO Example 4

• Sir Richard Branson
• Virgin