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Smoking Cessation Campaign - Quit and Win Ghana

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Smoking Cessation Campaign - Quit and Win Ghana Edith Koryo Wellington Senior Research Officer Ghana Health Service Quit and Win Smoking Cessation Campaign Quit & Win ... – PowerPoint PPT presentation

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Title: Smoking Cessation Campaign - Quit and Win Ghana


1
Smoking Cessation Campaign - Quit and Win Ghana
  • Edith Koryo Wellington
  • Senior Research Officer
  • Ghana Health Service

2
Quit and Win Smoking Cessation Campaign
  • Quit Win International smoking cessation
    program, designed to encourage people to stop
    smoking with the aid of a positive incentive.
  • Conducted in year 2002
  • Quit and Win Ghana was done in the Greater Accra
    Region, one of the ten regions in Ghana
  • Partnership with WHO, National Public Health
    Institute, Helsinki-Finland

3

Media launching of Quit and Win Ghana 2002
Smoking Cessation Campaign in Ghana
4
Objectives
  • To recruit and motivate a large number of smokers
    to make a joint and sustained effort to stop
    smoking over a specified quit period (2 to 28
    May).
  • To increase public awareness of the dangers of
    smoking
  • To promote smoke-free lifestyles and environments
  • Assess abstinence rates (one year after)
  • Assess the effectiveness of Quit Win 2002

5
Methodology
  • Quit Win 2002 Ghana campaign recruited current
    smokers of at least 18 years with at least a
    year's history of tobacco usage prior to the quit
    date.
  • It required that each participant provided a
    witness to testify as to the eligibility and
    smoking history of the participant.
  • All the participants were required to register by
    filling the official Quit Win entry form
  • Counseling sessions were held for quitters.
  • The biochemical urine test, NicCheck, was used to
    validate the abstinence claims made by the
    participants.

6
Recruiting and Registration of smokers for the
Quit and Win Ghana campaign
7
Counseling Sessions held for Quitters
  • During the abstinence period of the campaign,
    counselling support sessions were organized for
    the participants
  • Three group counseling sessions were organized
  • A clinical psychologist lead the sessions
  • They shared testimonies and experiences, how they
    were coping with what methods or strategies they
    were using

8
Counseling Sessions held for Quitters
  • Counseling support sessions were organized to
    equip
  • participants with the requisite self-help and
    coping skills for
  • assertiveness, relaxation training and avoiding
    risk behavior.
  • Topics discussed during the
  • counselling sessions were
  • Dangers of Tobacco
  • Understanding Your
  • Addiction
  • Abstinence without Tears
  • Staying Healthy and Tobacco
  • Free.

9
Results of the Campaign
  • 1,020 of current smokers were recruited and
    registered within two weeks.
  • Campaign received a lot of media attention which
    raised public awareness of the dangers of smoking
    and effective abstinence strategies
  • These were in the form of
  • Radio and TV discussion with call ins
  • Press articles
  • Ads in the print media

10
Winners of Quit and Win Ghana
  • A draw was held and fifteen participants were
    selected as winners
  • A press conference was held to announce the
    winners
  • The first prize was 5 million cedis (about 600)
  • Second Prize -3 million cedis (about 300)
  • Third Prize 1 million cedis (about 100)
  • There were 10 consolation prizes
  • First prize winner was entered for the
    International Quit and Win draw

11
One Year follow-up
  • A follow-up survey was conducted after one year
    (2003).
  • Respondents were a sample of smokers who
    participated in the Quit and Win 2002
  • 434 current smokers who registered for the 2002
    Quit Win were interviewed

12
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13
Key Findings One Year follow-up survey
  • 58.1 (252) were attracted into the contest
    because they desire to stop smoking completely
  • 28.6 (124) participated because of the awards
  • 10.10 (44) used contest as a tool to help them
    abstain from smoking for a month
  • 3.3 (14) aimed to reduce the number of
    cigarettes they smoke

14
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15
Key Findings
  • 20 have not smoked in the year after the quit
    and win campaign.
  • 54 said the contest helped them stop smoking in
    May

16
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17
Key Findings
  • 70.7 (307) did not use any means to help them
    quit smoking
  • 19.8 (86) used candy
  • 5.8 (25) sheer determination
  • 3 (13) used nicotine chewing gum

18
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19
Did contest help you to try to quit smoking?
  • It helped importantly 54.1 (235)
  • It helped a little 36.6 (159)
  • It did not help at all 7.4 (32)
  • Unable to tell 8/ 1.8

20
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21
Conclusion
  • Ghana Quit and Win campaign used innovative
    communication methods, partnership, community
    organization and health service involvement
    which brought about a cessation rate of 20 which
    is comparable to what has proven to be applicable
    in different cultures all over the world.
  • The Quit Win 2002 Ghana campaign was successful
    because it received a lot of media and public
    attention, which raised public awareness of the
    dangers of smoking and effective abstinence
    strategies.
  • Study shown that smokers want to quit. Therefore,
    the Ghana Health Service must develop smoking
    cessation strategies to support smokers who want
    to quit.
  • Social intervention to create an environment that
    motivates, supports and facilitates smokers
    intention to quit.
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