Jiffy Lube Profile

1
Jiffy Lube Profile

• By Nathan Tuenge

2
Company Profile

• Franchise www.jiffylube.com
• Franchise Specific Marketing- centralized at
  Doorknob Ent. Wilsonville
• Services 30 Million customers

3
Albany Market Profile

• What makes Albany Different from Corvallis?
• Demographics- emphasis on economics
• Slower Sales- (15-30 cars/day)
• Website
• Ideal Customer - a customer that has knowledge
  on cars knows what
• services are needed for cars well being upkeep

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Customer Knowledge Survey

1. How many of you have owned more than 2 cars?
2. What is the color of clean transmission fluid?
   (Red, Yellow, Brown, Green)
3. How many know the procedure for changing your
   oil?
4. How many of you have read your car manual?

5
Manager Profile

• Albanys busiest time 1-3 pm
• Albanys busiest day Tuesday
• Shane Grimm-
• Assistant of Circle location for 8 mo.
• Manager of Albany location for 4 mo.

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Strengths

• Speed
• Price vs. dealerships
• Full-service
• Check fluids Top offs
• Car Wash
• Vacuum
• Tire Rotation
• Convenience- in out

7
Weaknesses

• Busy- bay capacity full and unhappy customers
• Lube Mentality- unknowledgeable
• High Employee turnover

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Opportunities

• Lower Prices- Market is so price sensitive
• Expand services- Sparks Plugs

9
Threats

• Oil Prices
• Self-Knowledge
• Dealerships

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Corvallis Market Profile

• 3 Locations
• 120 SW Cummings Ave (5-15 cars/day )
• 855 NW Circle Blvd
• (30-50 cars/day)
• 810 NW Buchanan Ave. (20 cars/day)
• Busiest day- Tuesday
• Busiest Time- 12 or 4

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Manager Profile

• Nate Tardif
• Assistant Manager of the Circle Blvd. location
  for 1 yr.
• Ideal / Target customer-
• Someone who knows Im not ripping them off when
  I tell them that this need and that need to be
  done.

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Strengths

• Customer Service-
• Employee willingness to go the extra mile for
  each customers needs.
• Car Flow- speed
• Services offered

13
Weaknesses

• Rip off mentality
• Customer Dissatisfaction-
• Unrealistic expectations when store is truly busy.

14
Opportunities

• Expanding Services- Spark plugs
• Bigger waiting room _at_ Buchanan location
• Close South Town location?

15
Threats

• Gas prices- lowers demand- less driving
• New Competitors
• New Oil Can Henrys- Philomath Blvd 35th
• Chevron Quick lube- Albany
• Wal-Mart Super Center