Creativity and Innovation There is a microscopically fine line between being brilliantly creative and acting like the most gigantic idiot on earth, so what the hell - leap Cynthia Heimel - PowerPoint PPT Presentation

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Creativity and Innovation There is a microscopically fine line between being brilliantly creative and acting like the most gigantic idiot on earth, so what the hell - leap Cynthia Heimel

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Title: Creativity and Innovation There is a microscopically fine line between being brilliantly creative and acting like the most gigantic idiot on earth, so what the hell - leap Cynthia Heimel


1
Creativity and InnovationThere is a
microscopically fine line between being
brilliantly creative and acting like the most
gigantic idiot on earth, so what the hell - leap
Cynthia Heimel
2
CBI 2002 UK Innovation Survey
  • Internal
  • a general failure to prioritise innovation
  • the failure to use people-centred initiatives
    e.g. ideas training, suggestion schemes
  • the lack of an innovation champion at Board
    level
  • the widespread failure to engage in foresight
    activities
  • failure to maximise returns on investment in
    un-used ideas
  • poor management of the innovation process
    including ideas management and process review

3
NIEC NI Innovation Survey
  • NI weakest region
  • NI 11th of 12 UK comparator regions re
    expenditure
  • 11 of expenditure was for grants (4.7 UK)
  • Top 10 companies 59 of research and
    development spend
  • Little of university research and development on
    NI industry

4
Creativity
  • The habit of continually doing things in new
    ways to make a positive difference to our working
    lives

5
Innovation
  • Insight
  • Ideas
  • Impact
  • Innovation

6
Definitions of Creativity
  • Creativity - Bringing into existence an idea that
    is new to you
  • Innovation - The practical application of
    creative ideas
  • Creative thinking - An innate talent that you
    were born with and a set of skills that can be
    learned, developed and used in daily
    problem-solving.
  • Creative people - Those people who do not
    suppress their innate creativity and who their
    creative ability in various aspects of life.
  •  

7
How we Think?
  • Reductionist
  • Look for similarities
  • We become socialised
  • Perceptions
  • Our brain hard wired against creativity
  • Rivers of thought
  • Need expansionist thoughts
  • Need lateral thinking to trick our brains
  • Stimulus

8
Creativity
  • Nature or
  • Nurture

9
Ten Pattern Breaking Ideas
  • Change your route to work
  • Read something different
  • Meet new people
  • Get out of your normal environment
  • Ask family (especially children) to help solve a
    problem
  • Take more time and always generate options before
    choosing
  • Take time out in a refreshing environment
  • Take a walk get out more to see and think
  • Listen to music (what is no.1?)
  • Reinvent your job role and style at least once a
    year.

10
Creativity
  • Assess creativity
  • Build a culture of creativity
  • Illustrate that it is being led and is acceptable
    behaviour
  • Reward it
  • Train people in it

11
The 4Ps of Creativity
  • Positivity
  • Playfulness
  • Passion
  • Persistence

12
Creative Icons
  • Identify a creative icon
  • Why are they creative?
  • How does this relate to you?
  • Why?

13
Barriers to Creativity
  • About human behaviour
  • Attitude
  • Skills
  • Structure
  • Environment
  • Behaviours

14
Creativity Enablers
  • Freshness
  • Greenhousing
  • Realness
  • Momentum
  • Signalling
  • Courage

15
Freshness Four River-Jumping Techniques
  • Re-expression finding an alternative way of
    describing or experiencing the issue
  • Related worlds finding an alternative but
    similar issue or benefit in another field
  • Revolution identifying, then deliberately
    challenging the rules and assumptions using
    what if ? scenarios e.g. what if we did nothing
    or what if we halved or doubled the budget
  • Random links using a deliberate connection with
    a random item must be random and you must find
    a connection

16
Greenhousing
  • Young ideas easy to destroy not rapid fire
    emergency room
  • Need SUN
  • Suspend judgement
  • Understand
  • Nurture
  • Avoid RAIN
  • React
  • Assume
  • INsist

17
Realness
  • Stop talking
  • How can I make it real for an audience
  • A revolution in the way we behave
  • Loop the loop Dyson over 5,000 prototypes
  • Encourage imperfection
  • Share the realness
  • Show me

What I hear, I forget What I see, I remember What
I do, I know.
18
Momentum
  • The management of energy
  • Unrelenting energy and excitement
  • Contagious but so is inertia
  • Less meetings more action
  • Seek alignment of others
  • Create a short term crises
  • Just say no

19
Signalling
  • A behaviour with three distinct stages
  • Tune In,
  • Choose to Act and
  • Propose a response
  • Brush-offs are not good
  • Tell others how you want them to react
  • Navigate between the world of business and
    creativity
  • Give people space

20
Courage
  • Bravery
  • Expose yourself to potential judgement
  • Rabbit in the headlights.

21
What Hinders Ideas Generation?
  • Looking for the right answer
  • Approaching problem solving as a serious
    business
  • Avoiding making mistakes as far as possible
  • Pushing yourself even when tired to keep working
    on a problem
  • Asking advise only from experts
  • Dismissing all silly ideas

22
What Hinders Ideas Generation?
  • Telling your ideas only to people who will agree
    with or support them
  • Keeping quiet when you dont understand something
  • Following the motto If it isnt broken, it
    doesnt need mending
  • Not having a system of recording ideas that come
    to you

23
What Helps Ideas Generation?
  • Looking for lots of possible right answers
  • Having fun with problem solving and play with
    ideas
  • Accepting mistakes as a natural by-product of the
    creative process
  • Taking deliberate breaks when you put the problem
    on the back burner
  • Getting information from a variety of sources

24
What Helps Ideas Generation?
  • Using your sense of humour as a rich source of
    possibilities
  • Encouraging feedback from a variety of sources
    including a Devils advocate
  • Asking stupid questions
  • Continually looking for ways to improve all
    products, services and systems
  • Keeping an ideas note-book to record all good
    ideas

25
Creative Problem-Solving
  • Generating Ideas
  • Brainstorming
  • Assessing Ideas
  • Prioritising the ideas and then building on them

26
Analysis of Cause and Effect
  • Ishikawa fishbone diagram
  • Five Whys
  • Mind mapping
  • DO IT
  • Define the problem
  • Open mind and apply creative techniques
  • Identify best solution
  • Transform

27
Finding a Solution
  • Random word
  • Bridging ideas
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