Griffin, E. A. (2003). A First Look at Communication Theory (5 ed.). Boston: McGraw-Hill.

1
Griffin, E. A. (2003). A First Look at
Communication Theory (5 ed.). Boston
McGraw-Hill.
??????????????????????????????

• ??? ?????????????? ??????
• ??????????????
• ?????????????????? ??????????????

2
A First Look at Communication TheoryBy Em Griffin

• ?????????? ????????????? 6
• ??2006
• ????????? 36 ??
• ???????????? ?????????
• humanistic, scientific,
• classical, and contemporary
• ???????? 4 ????
• ????? 33 ?????

3
Interpersonal Communication Theories

• Symbolic Interactionism of George Hobert Mead
• Coordianted Management (CMM)
• of W. Barnett Pearce Vernon Cronen
• Expectancy Violations Theory of Judee Burgoon
• Interpersonal Deception Theory
• of David Buller and Judee Burgoon
• Constructivism of Jess Delia
• Social Penetration Theory of Irwin Altman
  Dalmas Taylor
• Uncertainty Reduction Theory of Charles Berger
• Relational Dialectics of Leslie Baxter Barbara
  Montoamy
• The Interactional View of Paul Watzlawick
• Social Judgment Theory of Muzafer Sherif
• Elaboration Likelihood Model
• of Richard Petty John Cacioppo
• Cognitive Dissonance Theory of Leon Festinger

4
Group Public Communication Theories

• Functional Perspective on Group Decision Making
  of Randy Hirokawa Dennis Gouran
• Adaptive Structuration Theory of Marshall Scott
  Poole
• Information Systems Approach to organization
• of Karl Weick
• Cultural Approach to Organizations
• of Clifford Geertz Michael Pacanowsky
• Critical Theory of Communication Approach to
  Organizations of Stanley Deetz
• The Rhetoric of Aristotle
• Dramatism of Kenneth Burke
• Narrative Paradigm of Walter Fisher

5
Mass Communication Theories

• Technological Determinism of Marchall McLuhan
• Semiotics of Roland Barthes
• Cutural Studies of Stuart Hall
• Cultivation Theory of George Gerbner
• Agenda-Setting Theory
• of Maxwell McCombs Donald Shaw
• The Media Equation of Byron Reeves Clifford Nass

6
Intercultural Communication Theories

• Anxiety/Uncertainty Management Theory
• of William Gudykunst
• Face-Negotiation Theory of Stella Ting-Toomey
• Speech Codes Theory (The Ethnography of
  Communication) of Gerry Philipsen
• Genderlect Styles of Deborah Tannen
• Standpoint Theory
• of Sandra Harding Julia T. Wood
• Muted Group Theory of Cheris Kramarae

7
Agenda-Setting TheoryofMaxwell McCombs
Donald Shaw
8
(No Transcript)
9
FORGOTTEN WARS

• Christmas 2003 35 conflicts in the world.
• gt CIVIL Sierra Leone, Congo,
  Colombia.
• gt SEPARATIST Northern Ireland,
  Northern Spain.
• gt RELIGIOUS Sudan, Kashmir.
• gt ETHNIC Somalia, Nigeria.
• From 1945 to 2003
• gt 27 Mln of deaths.
• gt 35 Mln of refugees.

10
DATA

• 95 world news comes from 8 western press
  agencies
• CNN (USA)
• Bbc (GB)
• AP (USA)
• Reuter (GB)
• Afp (France)
• Dpa (Germany)
• Efc (Spain)
• Ansa (Italy)

11
THE OTHERS

• Big Tragedies flooding in Bangladesh.
• Conflicts vs Powerful Countries Korea.
• Exotic Reportages Australian aborigines.

12
WHY DO WE IGNORE WHAT REALLY HAPPEN IN THE WORLD?
13
AGENDA-SETTING THEORY(definition key elements)

• The media tell us what to think about and how to
  think about it.
• The first process (agenda setting) transfers the
  salience of items on their news to our agenda.
• The second process (framing) transfers of
  salience of selected attributes to prominence
  among the pictures in our heads (Griffin, P.17)

14
AGENDA-SETTING THEORY(definition key elements)
Cont.

• The Media Agenda.

The Public Agenda. The Policy Agenda.
15
WHO SETS THE AGENDA?

• Gatekeepers.
• Political candidates.
• Public relations professionals.
• Public interest.
• Advertising.
• Government.
• Ethics.
• Culture.

16
Thank you for your attention

• Reference
• Griffin, E. A. (2003). A First Look at
  Communication Theory (5 ed.). Boston McGraw-Hill.