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San Diego Technologys Perfect Climate

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Title: San Diego Technologys Perfect Climate


1
San DiegoTechnologys Perfect Climate
Albertas Wireless Opportunity
2
Presentation Overview
  • 1) San Diego Economic Base
  • 2) Market Opportunities
  • Defense Security Applications Market
  • Wireless Telecom Applications Market
  • Investment Market
  • Computers Electronics Applications Market
  • 3) Market Pursuit
  • Challenges to Alberta Companies
  • Key Events Activities
  • 4) Alberta Wireless Mission
  • 5) Next Steps

3
San Diego Economic Base
4
San Diego
  • 7th Largest City in US, 2nd in California
  • Population base of gt 3 Million in Greater San
    Diego
  • Highest Number of PhDs per capita in US
  • Few Large Companies Three Fortune 500 firms
    (Sempra Energy, SAIC, Qualcomm)
  • Growth Driven by High Tech SMEs in
    Biotechnology, Wireless, Defense, Software and
    Electronics.

5
If San Diego County Were a Country
2002 GRP
Rank
Country
  • 29. Finland 130.8 billion
  • 30. Thailand 126.4 billion
  • 31. San Diego 124.9 billion
  • 32. Portugal 121.3 billion
  • 33. Ireland 119.9 billion

6
San Diegos Diverse High Tech Sectors(172,000
Jobs 2005)
7
Market OpportunitiesDefense Security
Applications MarketWireless Telecom
Applications MarketInvestment MarketComputer
Electronics Applications Market
8
Wireless Telecom Applications Market
9
Market Size
  • Wireless Capital of the World
  • Highest concentration of wireless employment in
    the US.
  • 37,000 employees
  • 200 companies
  • Industry Survey Results
  • Tremendous breadth and depth of cluster
  • Company size and range of technologies services
    provided.

10
Key Players
  • Global HQ Centre
  • Qualcomm
  • Global RD Centre
  • Qualcomm, Nokia, LG, Ericsson Siemens
  • Device Manufacturers
  • Kyocera LG (North American HQs)
  • Carrier/Operators
  • Leap Wireless Facilities (contracts with
    numerous major carriers)

11
Market Opportunities
  • Local firms (Who are they selling to?)
  • 39 of companies sell to enterprise customers
  • 26 to manufacturers
  • 23 to the government
  • 9 to consumers.
  • CDMA applications, VOIP, free-space optics,
    ultrawideband, and WLAN technologies
  • Design Manufacturing services for advanced
    electronic components companies
  • In San Diego, collaboration is assumed and not
    the exception

12
Qualcomm
  • Wireless Data Services
  • Mobile entertainment, computing and information
    access
  • Qualcomm CDMA Technologies (QCT)
  • QCT is the chipset and software division of
    Qualcomm. Worlds largest fabless semiconductor
    company (4 of 5 yrs.)
  • MediaFLO USA Inc.
  • Streaming or clipped, audio and video content to
    the handset

13
Institutional RD Centre
  • CalIT2 Worlds leading institute dedicated to
    conducting research on the future of
    telecommunications (IT).
  • Industry Partners start-ups to multinationals
  • Agilent, HP, Fujitsu, Intel, IBM, Oracle,
    Microsoft, TI
  • Arch Ventures, Enterprise Venture Partners,
    Avalon
  • Even Alberta firms! - BigBangwidth
  • Government National Science Foundation, SPAWAR,
    CalTrans
  • Academia UC System, US Universities
    International Institutions

14
Defense Security Applications Market
15
Market Size
  • California Primes led US firms in 2004, winning
    CDN 36.3 billion more than 13 of all DOD
    contracts.
  • Majority of production of states aerospace
    defense sector is based in Southern California.
  • Following counties lead in contracts awarded
  • Los Angeles - 12.6 billion
  • San Diego - 7.4 billion
  • Orange - 3.4 billion
  • CDN amount of DOD contracts won by companies
    based in respective counties.
  • (2004 figures Aerospace and Defense Market in
    California Market Research Centre Report)

16
Key Players San Diego HQ
  • SAIC
  • Titan L3 Communications
  • Cubic Defense Applications Inc.
  • General Atomics
  • Lockheed Martin Orincon Technologies
  • Northrop Grumman
  • BAE Systems
  • Computer Sciences Corporation

17
Industry Strengths
  • Principal Homeport - US Pacific Fleet
  • SPAWAR SSC HQ
  • Global Leadership - Biomedicine, Biotechnology,
    and Communications
  • Test Bed Environments
  • Leading Research Institutes
  • HQ Key Systems Integrators
  • Networked Community

18
Best Market Opportunities
  • Port Security, Ocean and Naval Technologies
  • SPAWAR SSC
  • Command, Control, Communications, Computers and
    Intelligence, Surveillance and Reconnaissance
    (C4ISR) Systems
  • Unmanned Vehicles
  • Robotics

19
Defense Security Industry Resources
  • National Defense Industrial Association (NDIA)
    San Diego Chapter
  • Armed Forces Communications Electronics
    Association (AFCEA) San Diego Chapter
  • The Security Network
  • The San Diego Regional Economic Development
    Corporation
  • CCAT
  • Global CONNECT

20
Investment Market
21
Venture Capital
  • San Diego represents the 7th Largest
    Concentration of Venture Capital deals in the US
    (USD1.04 Billion into 125 deals in 2005).
  • In comparison, CVCA reports that in Canada,
    CDN1.83 Billion was invested into 591 companies
    in 2005.
  • Combining LA/Orange County data with San Diego
    numbers reveals that USD2.52 Billion invested in
    2005.
  • Represents approximately 11.4 of national.
    Silicon Valley represents approx. 35.4 of
    national.
  • SOURCE PWC Money Tree Report 2005, CVCA Thomson
    Financial Annual Report

22
Corporate Investments
  • Qualcomm Ventures Example
  • Fund Objectives - private financing rounds, with
    a preference for early-to mid-stage private
    ventures.
  • Sweet Spot Up to 2M, 5M, 10M
  • Investment Targets - following market segments
  • Communication Devices
  • Wireless Communication Components and
    Infrastructure
  • Wireless Software Infrastructure, Platforms,
    Applications and Services
  • Enabling and Complementary Technologies
  • New Technologies

23
Computer Electronics Applications Market
24
Market Size
  • Software Industry
  • 1,400 companies
  • 18,000 employees
  • Hardware
  • 370 companies
  • 32,000 employees

25
Key Players
  • Software
  • Locally based Peregrine, Intuit, Claritis,
    Websense.
  • Others Oracle, Fair Isaac
  • Hardware
  • Locally based Cohu, AMCC, Elgar, Pulse, Cymer
  • Others Sony, HP, Sanyo

26
Market Pursuit
27
Challenges to Alberta Companies
  • Non Tariff Trade Barriers
  • Foreign Content Restrictions ITARS, TAAs
  • Networked Community
  • Distance
  • Market Size
  • Government Procurement Sales Cycles

28
Key Marketing Tips
  • Dont try to sell Direct
  • Search for Key Systems Integrators. OEMs are
    outsourcing up to 80 of production
  • Use Local Manufacturers Representatives
  • Let Rep set up Distributors and VARS
  • Consider joining Local Associations and Industry
    Bodies
  • Think long term relationships
  • Focus!

29
Key Events
  • ASIS International 2006
  • September 25 28, 2006 (www.asisonline.org/asis200
    6)
  • 14th Annual Internet Telephony Conference
  • October 10 13, 2006 (www.itexpo.com)
  • SPAWAR Industry Conference
  • November 14 16, 2006
  • AFCEA West 2007
  • January 31 February 2, 2007 - Canadian Pavilion
    (www.west2007.org)

30
The Alberta Wireless MissionNovember 29 30,
2006www.witec.ca (San Diego Mission)
31
Value Proposition
  • Support the growth of Alberta-based wireless
    companies by providing them with opportunities to
    develop their market in the San Diego region.
  • Identification and introduction to customers
    and/or business partnerships.
  • Identification and introduction to RD
    partnerships.
  • Identification of potential investors.

32
Activities
  • One-On-One Outcall Program
  • CommNexus GadgetFest
  • Largest annual wireless event in San Diego.
  • 300 attendees.
  • Alberta Corner
  • Alberta Wireless Night
  • Networking event on-site at CalIT2
  • On-stage company interests presented to local
    audience.
  • Morning Breakfast Briefing San Diego
    Perspective

33
Partners
  • Alberta based WiTEC Alberta, Western Economic
    Diversification Industry Canada (along with
    CTI, TRLabs, NEWT, IS, AED, ITCan, TTA
    members)
  • Locally CommNexus, CalIT2, Global CONNECT,
    NDIA, The Security Network.

34
Local Participants
  • Wireless Telecom
  • Qualcomm, Qualcomm Ventures, LG, MobileComm,
    PacketVideo, etc.
  • Defense Security
  • Epsilon Systems, SAIC, Cubic, Lockheed Martin,
    etc..

35
Program
  • 2 Day Program
  • Day 1
  • Fly to San Diego (morning)
  • Exhibit Set-Up (afternoon)
  • GadgetFest (evening)
  • Day 2
  • Briefing Breakfast
  • One-on-one programs
  • Alberta Wireless Night

36
Company Expenses
  • Travel expenses, including flights, local
    transportation, accommodations and incidentals.
  • Consulate and In-Canada partners will cover costs
    related to GadgetFest participation, breakfast
    briefing, and Alberta Wireless Night.

37
Next Steps
38
Contact Information
  • Sean Barr
  • Consul Trade Commissioner
  • Consulate of Canada
  • 402 W Broadway, 4th Floor
  • San Diego, CA 92101
  • Tel 619-615-4284 Fax 619-615-4287
  • Email sean.barr_at_international.gc.ca
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