bmj.com: new initiatives - PowerPoint PPT Presentation

Loading...

PPT – bmj.com: new initiatives PowerPoint presentation | free to download - id: f5160-ZDc1Z



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

bmj.com: new initiatives

Description:

The paradigm breaks down. Early lessons. The gap between idea and robust ... New paradigm for problem solving: tapping into the collective intelligence made ... – PowerPoint PPT presentation

Number of Views:19
Avg rating:3.0/5.0
Slides: 34
Provided by: imts
Learn more at: http://resources.bmj.com
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: bmj.com: new initiatives


1
  • bmj.com new initiatives
  • Tony Delamothe
  • web editor
  • bmj.com
  • http//bmj.com/misc/talks

tdelamothe_at_bmj.com
2
Where I stand
Traditional paper journal
?
Traditional electronic journal
1995
2000
?
The paradigm breaks down
3
Early lessons
  • The gap between idea and robust implementation on
    the web is as long or longer than elsewhere
  • Listen to your customers

4
The common trajectory
electronic
paper
5
We are in great haste to construct a magnetic
telegraph from Maine to Texas but Maine and
Texas, it may be, have nothing important to
communicate.
  • Walden, Thoreau

6
New solutions for old frustrations
  • Letters to the editor
  • Papers
  • The distance between us
  • Peer review

7
The mystery of decision making at the centre

?
Yes, if
No
unsolicited
solicited
tdelamothe_at_bmj.com
8
Moving from black box to jellyfish

Yes, if
No
?
unsolicited
solicited
tdelamothe_at_bmj.com
9
Theme issues chosen by readers
  • Global voices on the AIDS catastrophe
  • War 2002
  • Evaluating the quality of health information on
    the internet
  • The limits of medicine and the medicalisation of
    human experience
  • Road traffic crashes
  • Neurodegenerative diseases
  • Doctors' well being
  • What is a good doctor and how can we make one
  • Managing chronic diseases
  • Doctor-patient communication and relationships
  • What doesn't work and how to show it

tdelamothe_at_bmj.com
10
Transferring power
  • This is meant to be a cautionary tale. I choose
    to read it the other way.
  • Perhaps the chief lesson of the whole story
    is the capacity of the internet to transfer
    absolute power to the consumer.
  • For years now, companies have been
    complaining quietly of their loss of influence
    over their customers. It may be, of course, that
    as the internet matures, they will be able to
    reassert themselves. If not, the tech frenzy
    could turn out not so much to have exaggerated
    the internet's promise as to have missed the
    danger it poses.
  • FTs review of Dot.com the greatest story ever
    sold

11
New solutions for old frustrations
  • Letters to the editor
  • Papers
  • The distance between us
  • Peer review

12
Peer review and our dance of the seven veils
  • Revelation of reviewers identity to a
    co-reviewer
  • Revelation of reviewers identity to the author
    (led to signed reviewers opinion from 1999)
  • Revelation of reviewers signed opinion to the
    entire world

13
Peer review who needs it?
  • The eprint server
  • free, full text, fast
  • vs
  • slow, expensive, and peer reviewed

14
Exploiting new possibilities
  • Organization/discovery of material
  • Alerts (including email a friend)
  • Tracking behavior
  • New material/new platforms

15
(No Transcript)
16
Email a friend
17
Tracking behavior
  • Email a friend
  • Hit parade
  • Annual online questionnaire
  • (see About us on bmj.com)

18
Exploiting new possibilities
  • Organization/discovery of material
  • Alerts (including email a friend)
  • Tracking behavior
  • New material/new platforms

19
With increasing divergence, which is the
journal?
electronic
paper
20
Complementarity
  • Remember, paper currently beats electronic for
  • readability
  • portability
  • durability
  • cost
  • Conclusion we should exploit the best of both
    media

21
Despite the availability of the electronic
journal, I want to keep receiving the paper
journal (BMA members, 2001)
22
Free the upsides
  • Readership
  • Manuscript submissions
  • Impact factor
  • Site traffic
  • Influence

23
Readership nearly doubled in 4 years
  • paper (120 000) electronic (116
    000)

Overlap 16 000
24
Manuscript submissions
Non-UK submissions
25
Free the upsides
  • Readership
  • Manuscript submissions
  • Impact factor
  • Site traffic
  • Influence

26
Average traffic ratingSource http//www.alexa.com
  • NEJM 9411
  • BMJ 13040
  • Lancet 30 538
  • Annals 133 507
  • JAMA 830 647

27
Free the downside(?)
28
Looking ahead
?
1995
2000
?
29
Looking ahead
?
1995
2000
?
the forms may change but the aims of
scientific publication remain the same
30
What were scientific journals for?
  • The permanent record
  • The glue to keep a community together
  • Communication
  • To make money?

31
The purpose of journals looking ahead
  • Paper is brief and beautiful and I love it,
    but its a wholly inadequate medium to conduct
    the conversations that humanity has to have. What
    were journals created for in the first place? To
    enable knowledge creation by conversation, except
    that every exchange took six months. What we need
    is much more proficient knowledge creation.
  • - Bela Hartnavy, 1996

32
Understanding whats happened to journals using
the model of automation
  • Electrification
  • Enhancement
  • Evolution
  • Valerie Florance, 1996

33
New paradigm for problem solving tapping into
the collective intelligence made possible by the
internet
  • The power of bringing together the right minds
    around a subject in an on-line dialogue, well
    facilitated, well deliberated, I think has
    enormous potential to help us get through issues
    that weve never solved before. You see this
    embodied in the open source model for software
    creation. But that same model could apply to
    policy issues, social issues, educational
    issues.
  • - Mario Morino
  • (transcript at http//www.nlm.nih.gov/onceandfutu
    reweb/database/secc/case3.html
About PowerShow.com