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Title: Media Literacy: One of the 21st Century Literacy Skills All Students (


1
Media Literacy One of the 21st Century Literacy
Skills All Students ( Teachers) Need To Succeed
  • Frank W. Bakerfbaker1346_at_aol.comMedia Literacy
    Clearinghouse www.frankwbaker.com

March 17-19, 2009
2
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3
  • Capstone Press Greenwood Press

4
Media Literacy One of the 21st Century Literacy
Skills All Students ( Teachers) Need To Succeed
  • 81 of teachers agreed that helping young
    people to think critically about popular media is
    an important part of the job

Media Awareness Network
5
Media Literacy One of the 21st Century Literacy
Skills All Students ( Teachers) Need To Succeed
  • What is media literacy?

6
Media literacy is
  • concerned with helping students develop an
    informed and critical understanding of the nature
    of mass media, the techniques used by them, and
    the impact of these techniques. Media
    Literacy Resource Guide, Ministry of Education
    Ontario, 1997

7
Media literacy is
  • ..More specifically, it is education that
    aims to increase the students' understanding and
    enjoyment of how the media work, how they
    produce meaning, how they are organized, and how
    they construct reality. Media literacy also aims
    to provide students with the ability to create
    media products. 

Media Literacy Resource Guide, Ministry of
Education Ontario, 1997
8
The need for training
  • Our students are growing up in a world
    saturated with media messagesyet, they (and
    their teachers) receive little.. training in the
    skills of analyzing or re-evaluating these
    messages, many of which make use of language,
    moving images, music, sound effects.
    Source R. Hobbs, Journal Adult Adolescent
    Literacy, February 2004

9
Source Partnership for 21st Century Skills  
www.21stcenturyskills.org               Media
literacy falls into the Information, Media, and
Technology Skills area
21st Century Skills
10
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11
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12
Benefits of media literacy education
  • " a growing body of research suggests that media
    literacy instruction improves student reading,
    viewing, and listening comprehension of print,
    audio, and video texts message analysis and
    interpretation and writing skills."

13
Media literacy in SC Teaching Standards
  • ELA Standards
    Guiding Principle 8
  • An effective ELA curriculum utilizes all forms
    of media to prepare students to live in an
    information-rich society.

14
Media literacy in SC Teaching Standards
ELAGrade 6 Social Studies Health
Create persuasive writings (e.g. print advertisements and commercial scripts) that develop a central idea with supporting evidence and use language appropriate for the specific audience. Propaganda Mass MediaEconomicsinfluence of advertising Body image Food choiceTobacco/alcoholadvertising and marketing
15
Blooms for the digital age
http//www.techlearning.com
16
My approach
Visual Ads Incorporating
Moving imagesLiteracy
Images
17
Media literacy key concepts
  • All media are constructed
  • Media use unique languages
  • Media convey values and points-of-view
  • Audiences negotiate meaning
  • Media power (influence) and profit


  • Source Center for Media Literacy

18
Critical thinking questions
  • Who produced/created the message?
  • For what purpose was it produced?
  • Who is the target audience?
  • What techniques are used to attract attention
    increase believability?
  • Who or what might be left out why?

19
Critical thinking questions
  • Who benefits from the message being communicated
    in this way?
  • What lifestyles are promoted?
  • How do you know what it means?
  • Where can you go to verify the info?

20
Visual Literacy
  • Considering the critical viewing
    questions, lets examine some images

21
Classroom Applications
  • Visual LiteracyGraphic Novels

22
Classroom Applications
Visual Literacy
23
Classroom Applications
  • Advertising

24
Classroom Applications
  • News Information literacy

25
Classroom Applications
  • PBS series about World War II encouraged
    students to identify and interview veterans and
    document their stories using digital tools
    digital storytelling

www.pbs.org/thewar
26
Classroom Applications
Parody/Satire
27
Classroom Applications
  • Who created it?
  • For what purpose?
  • Who benefits?
  • For which audience?
  • Using what techniques?
  • What lifestyle is promoted?
  • Where (what publication) might you find this
    why?
  • How does it make you feel?
  • How might I change the message?

28
Knowitall ARTOPIA Be A
Media Critic
29
Teaching in the 21st C
  • Movies, advertisements, and all other visual
    media are tools teachers need to use and media we
    must master if we are to maintain our credibility
    in the coming years.

Jim Burke, fromThe English Teachers Companion
30
Teaching in the 21st C
  • "If video is how we are communicating and
    persuading in this new century, why aren't more
    students writing screenplays as part of their
    schoolwork?"

Heidi Hayes JacobsEd Consultant
31
Languages of TV Film
  • Cameras
  • a) Movement b) positioning c) use of lens
  • Lights
  • Audio (includes music, sound effects)
  • Editing (post production special effects)
  • Set design
  • Actors wardrobes expressions

32
Media Literacy One of the 21st Century Literacy
Skills All Students ( Teachers) Need To Succeed

33
Media Literacy One of the 21st Century Literacy
Skills All Students ( Teachers) Need To Succeed
  • Cinderellas Magical Talking Vanity

34
Media Literacy One of the 21st Century Literacy
Skills All Students ( Teachers) Need To Succeed
  • ACTIVITYMost students
    dont understand the
  • process of media making once they do
  • Understandthey will greater appreciate
  • The power of media

35
From Page to Screen
36
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37
Storyboard
38
Watch the scene
  • Grocery store

39
Actual Storyboards
40
Some new resources
  • New news literacy games

Watching TV News How To Be A Smarter Viewer
Available at NewsU.org (FREE)
41
Professional Development
  • Frank Baker
  • Fbaker1346_at_aol.com
  • Media Literacy Clearinghouse
  • http//www.frankwbaker.com
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