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Oracle

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Hyperion's Impact on Oracle's Enterprise Edition BI Platform (Crystal Ball ... Dallas Business Journal, February 10-16, 2006. Microsoft Migration Partner Page ... – PowerPoint PPT presentation

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Title: Oracle


1
Oracles Acquisition Of Hyperion Issues
Concerns
  • Thomas Fimiani Product Manager
  • Glenn Martini VP Business Development
  • June 8, 2007

2
Agenda
  1. Hyperions Impact on Oracles Enterprise Edition
    BI Platform (Crystal Ball - Scenarios and
    Outcomes)
  2. Expected Changes in Sales Support Structure
  3. Personal Impact on Oracle Developers, DBAs,
    Users
  4. Disruptive Technology Exologics CubePort
    Conversion of Hyperion Essbase to Oracle
    Star-Schema
  5. Exologic CubePort Case Study Lessons Learned

3
Discussion
  • Hyperions Impact on Oracles Enterprise Edition
    BI Platform (Crystal Ball - Scenarios and
    Outcomes)
  • Short-Term
  • Oracle will integrate application front-ends into
    Enterprise Edition for common look and feel
  • No winner declared for relational databases
    they will remain separate initially
  • Oracle may begin work on direct Essbase to BI
    Server Engine API or Converter

4
Discussion
  • Hyperions Impact on Oracles Enterprise Edition
    BI Platform (Crystal Ball - Scenarios and
    Outcomes)
  • Long-Term
  • Licensing Named-User vs. CPU-based
  • Winner declared - Oracle wont support both
    architectures and database formats
  • Full integration of front-end applications into
    Enterprise Edition platform
  • Greater proliferation of applications down into
    the customer rank file enable everyone
    approach

5
Discussion
  • Expected Changes in Sales Support Structure
  • Short-Term
  • The writing is on the wall chaos reigns supreme
  • Hyperion sales push for last deals before axe
    falls
  • Hyperion System 9 Pricing Problem Continues
  • Technical Support structure remains intact
  • Long-Term
  • Sales force blended and reduced globally
  • Technical Support structure rationalized

6
Discussion
  • Personal Impact on Oracle Developers, DBAs,
    Users
  • Short-Term
  • Continue to support both platforms
  • Skill set issues begin to arise
  • Long-Term
  • Internal power struggle Oracle vs. Hyperion
    camps
  • Increased CFO vs. CIO tensions
  • Increased costs to customer effect of
    consolidation is less bargaining power with
    vendors
  • Potential for reductions in staffing

7
Discussion
  • Disruptive Technology Exologics CubePort
    Conversion of Hyperion Essbase to Oracle
    Star-Schema
  • Automatically Converts Hyperion Essbase Cubes to
    Microsoft Analysis Services / SQL Server 2005
    Format
  • Worlds Only Business Intelligence Migration
    Product
  • Enables Client to Migrate, Replicate, or
    Negotiate!

8
Client ROI Discussion
  • Part 1 Hard Costs Easy to Measure Costs and
    Savings
  • Named-User Software Licensing Model Expensive
  • Cost-prohibitive to roll applications out to
    wider user base
  • Oracle acquisition of Hyperion will increase
    pricing to client
  • Perpetual Maintenance of 12-18 of Purchase Price
  • Maintenance decreases if overall spend decreases
  • All Customers Must Re-Purchase System v9.0 versus
    Upgrade regardless of maintenance already paid!
  • Millions of Dollars in Expenses Directly Impact
    Bottom Line
  • Increased Earnings-Per-Share (EPS) and Lower IT
    Spend

9
Client ROI Discussion
  • Part 2 Soft Costs Business Process
    Management (BPM)
  • Increased Effectiveness Productivity by Rolling
    Out Applications More Widely Ex. Field
    Applications
  • Sales Marketing
  • Logistics
  • Optimal Decisions in With Up-to-Date Data
  • Sales Trend Analysis Forecasting
  • Inventory Management Ex. Consignment at Large
    Retailer
  • Impacts Entire Product Life Cycle Cost Chain
  • Eliminate the costs of a non-optimal decision!

10
Steps in Engaging Exologic
  • Client indicates interest in moving from Essbase
    to SQL Server / Analysis Services
  • E-mail info_at_exologic.com or martini_at_exologic.com
    with your contact information
  • Exologic will call and schedule a LiveMeeting
    featuring a demo of CubePort with you
  • Conference call / LiveMeeting demo with client to
    introduce CubePort and answer technical questions
  • On-Site meeting with client to discuss ROI and
    benefits of conversion to SQL Server / Analysis
    Services
  • Client agrees to engage in a Proof-Of-Concept
  • POC Statement of Work Completed and Legal
    Documents Signed (NDAs, Professional Services
    Agreement, etc.)
  • POC Engagement Started and Completed per SOW

11
CubePort Implementation Partners
  • Some implementation partners (Strategic
    Integrators) that ExoLogic has worked with
  • Fujitsu Consulting (US, Australia)
  • US Analytics (Dallas)
  • Artis Consulting (Dallas)
  • Scalability Experts (Dallas)
  • Zensar Technologies (India)
  • Microsoft Consulting Services (MCS) (US, France,
    Malaysia)
  • Ticinum Consulting (Italy)
  • Interactive Limited (Saudi Arabia)

12
CubePort Client Base
  • Some clients that have used CubePort
  • PepsiCo (Plano) POC pending
  • BNSF (Fort Worth, TX)
  • Ferman Automotive Group (Tampa)
  • CLK Properties (Tennessee)
  • BNP Paribas (Bank, Paris, France)
  • Australia Department of Finance
  • ETI Salat (Dubai)
  • Southwest Airlines (Dallas)
  • A3 Solutions (California)
  • Very Large Retailer (Arkansas)

13
ExoLogic Corporate Background
  • Incorporated in 2002
  • Profitable since 2004
  • CubePort Milestones
  • Alpha December 2003
  • Beta July 2004
  • RTM Release January 2005
  • Publicized Release June 2005
  • 2.0 Major Release February 2006 w/ AS2005
    Support
  • 16 Company Members (Employees, Contractors)
  • Microsoft Partner,
  • Recognized ISV
  • Microsoft Vendor
  • MS BIPAC Member MS BIPAC Presenter
  • IAMCP Member
  • MSBIC Member MSBIC Presenter
  • Core Competencies
  • Business Intelligence
  • More Information on CubePort
  • Web www.exologic.com/products.htm
  • Tel 972.764.5345

14
Press Where Has CubePort Been Reviewed, Covered
  • Several web sites and in-print periodicals in
    which CubePort has been covered
  • Computerwire, Business Intelligence Weekly Review
  • ExoLogic Drives Cube Portability, June 2005
  • Cubes Talking to Cubes, July 2005
  • Mosha Pasumansky, Microsoft Analysis Services Dev
    Lead, SQL Junkies Blog and OLAP Resource Page
  • SQL Server Magazine, January 2006
  • Dallas Business Journal, February 10-16, 2006
  • Microsoft Migration Partner Page
  • CubeGeek, Hyperion Essbase Blog, Michael David C.
    Bowen
  • Dot Net Blog (Italy) by Cristian Marchi Anildo

15
What is CubePort - Details?
  • Converts Hyperion Essbase Cubes 6.X and 7.X to
    Strategic Integrator Analysis Services 2000 and
    2005
  • Platform Support Windows, AIX, SCO Unix, DB/2
    OLAP, Showcase Essbase
  • Wizard-Based - End-to-End Application, Consultant
    and Client-Usable
  • Phases Authenticate, Questions, Extract, Verify
  • Cube conversion time measured in days not
    months or years
  • Automates A Very Long, Error-prone, Manual
    Process
  • Repeatability Of Conversion Process
  • Addresses Training and Learning Curve Issues

16
What is MS Analysis Services?
  • Analysis Services Provides
  • Full-scale Enterprise Decision Support System
    (DSS)
  • Analytics, Multi-dimensional Modeling, OLAP
    Engine
  • Full Data Mining Capabilities Built-in (Text
    Unstructured)
  • MDX - The Multi-dimensional Query/Expression
    Standard
  • Taps into the Microsoft Eco-system
  • Pocket Analytix Reporting Services
  • Polyvista ProClarity
  • Business Objects More Killer BI Apps to Come
  • Stable, Robust, Enterprise-ready, and
    Cost-Effective
  • Cornerstone of the MS BI Platform
  • Number One in market share according to
    www.OLAPReport.com
  • Connects to Multiple Data Sources Types, such as
    Oracle, SQL Server, DB/2, SAP, TeraData, etc.
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