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The future of South African content in a new broadcasting

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The broadcaster expects the following benefits to flow to Producers: ... Producers finding the broadcaster professional and timely to do business with. ... – PowerPoint PPT presentation

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Title: The future of South African content in a new broadcasting


1
The future of South African content in a new
broadcasting convergence environment
  • Setting a course for sustainability

2
  • IPO
  • INDEPENDENT PRODUCER ORGANISATION Medium size
    enterprises.
  • TPA
  • THE PRODUCERS ALLIANCE Small to Macro
  • enterprises

3
  • We are the producers of local content with the
    exclusion of News and Sport which is produced by
    the broadcasters. We produce Drama, Actuality,
    Documentary, Children and Youth, Variety,
    Entertainment and Educational programmes.

4
  • REPRESENTATION
  • Collectively, we represent over 100 production
    entities produce 80 of all local content in SA
  • Independent Production Companies are the
    businesses that producers run in order to make
    content

5
  • Producers initiate and manage - idea
    development, scripting, budgeting, raising
    funding/pitching to broadcasters, hiring key
    personnel, shoot supervision, the overall quality
    and survivability of a production, arranging for
    distributors, delivery of the final product.

6
  • WHY WE ARE
    HERE

7
PURPOSE
  • Concerned with sustainability growth of our
    sector
  • Challenges that face immediate future
    sustainability
  • Vision for future growth sustainability
  • Seek government support intervention where
  • appropriate

8
OUR ROLE
  • Collators of our history, living within
    communities, gathering and curating our
  • stories and committing them to our collective
    memories.

9
  • We investigate, educate, inspire and challenge.
  • We promote the diverse heritage of our nation
    telling stories in our own languages.
  • It is our stories that capture who we are, where
    we come from and where we may go.

10
  • Not an industry of arts culture alone
  • Key role content creation for SA public
    communicated mainly through broadcasters
  • Our industry generates in excess of R12 billion
    worth of economic activity per year (source
    Deloitte Survey)

11
THE CHALLENGE
  • Create sustainability that will lead to growth
    development
  • Create employment, minimize underemployment
  • Speed up transformation
  • Seize opportunities created by government
    (AsgiSA)
  • Grow independent production industry to be
    economically profitable industry
  • Capture rich cultural heritage

12
THE CHALLENGE
  • Intellectual property ownership vests in creators
  • Create allure for storytellers investors
  • Access capital for development research
  • Ensure choice for SA public
  • Creation of enterprises self-sustaining jobs

13
THE GLOBAL INDUSTRY
  • New media platforms digital convergence
    increased demand for content.
  • Gearing up to meet the need
  • Global brands vs Cultural identity
  • Producers at the centre of supply chain
  • Content is being democratized globally
    proliferation of global television brands.

14
THE SA INDUSTRY
  • There is a growing demand for reliable, high
    quality expertise -
  • Our industry is on the brink of the new media
    explosion
  • New broadcast licenses advent of regional
    television
  • SABC primary consumer of local content therefore
    largely determines terms of trade for industry
  • Creative business skills are required
  • Incentivised businesses

15
TRANSFORMATION
  • THE CHALLENGE
  • Skills transfer throughout the value chain
  • Luring retaining talent in key areas
  • Lack of financial rewards, stability growth

16
TRANSFORMATION
  • THE PROGRESS
  • Skills development initiatives not only at entry
    level
  • Increase in employment equity
  • BBBEE plan for industry being formalized
  • Unity of purpose
  • Diversity is now a source of strength pride

17
CHANGING THE FACE OF A NATION
  • 80 of top TV shows in SA are local
  • Broadcasting Act created impetus
  • SABC and Producers partnered in effecting change

18
CURRENT PREDICAMENT
  • Financial stability, securing investment,
    sustainability
  • Production sector small macro enterprises
  • Limited infrastructure
  • No ability to acquire skills or business acumen
  • Inability to access capital for research
    development
  • Inability to access business infrastructure
    capital no clear business model / system with
    reasonable guarantees

19
CURRENT PREDICAMENT
  • Reliance on 3 broadcasters commissioning
    process
  • All equity belongs to broadcaster
  • Broadcaster terms of trade
  • Performance does not translate into business
    building
  • Broadcaster obligations accountability
  • THE RESULT A DISEMPOWERED PRODUCTION SECTOR

20
A Bouyant industry
  • Industry is not one of poverty but one of great
    cultural wealth
  • Highly bankable industry
  • Increase in ad spend 7.7 Billion AD Spend
  • SABC profit / income
  • Advertisers investors recognize valuable
    audiences culture

21
  • BUT we are not delivering a self-sustaining
    ecology from local content - WHY?
  • LIMITING FACTORS?
  • Are NOT regulation, audiences or lack of
    potential investors

22
THE BLOCKAGES
  • Terms of trade
  • Ownership of rights
  • Participation in secondary rights

23
CHANNEL 4 CODES EXCERPT
  • The broadcaster expects the following
    benefits to flow to Producers
  • Producers able to build valuable rights
    catalogues / archives
  • Producers able to choose the deal structure that
    best supports their creative and commercial
    aspirations for a given project
  • Producers participating more fully in the value
    of their secondary rights
  • Producers finding the broadcaster professional
    and timely to do business with.
  • Channel 4 Code of Practice for Commissioning

24
INDEPENDENT PRODUCERS SABC
  • Meetings between independent production sector
    SABC exec to find common solution
  • Agreement that solutions for broad growth
    sustainability must be defined by blue print /
    declaration

25
INDEPENDENT PRODUCERS SABC
  • Fundamental points of agreement
  • Industry growth
  • Empowerment
  • Avoid excessive concentration of power wealth
  • Express national identity
  • Transparency
  • Creation of enterprises self-sustaining jobs

26
SOURCES OF DISAGREEMENT
  • Core issues are
  • SABC operating model
  • Producers treated as employees
  • One-sided contracts
  • Patronising disenabling operations
  • Limited independence
  • Margins set at low rate
  • Intellectual property 100 owned by SABC

27
CONCERNS
  • young/inexperienced/un-empowered entrants into
    the market how to empower
  • efficiency
  • pressure to meet ICASA regulations and deliver on
    a mandate within certain fiscal constraints.
  • Transparent and fair commissioning process
  • Managing IP is increasingly difficult and thorny
    it is much simpler to control everything.

28
SOURCES OF DISAGREEMENT
  • At core of problems are
  • Increased control
  • Lack of creator ownership
  • Heavy-handed management policy
  • RESULT
  • Industry sustainability problems

29
  • INDUSTRY STRUCTURE
  • Broadcast not open competition industry
  • Dominated by a large government owned buyer with
    a complex mandate public and commercial

30
SOURCES OF DISAGREEMENT
  • MARGINS
  • Low inflexible margins cost of capital no
    sustainable growth or investment
  • No work, no income
  • INTELLECTUAL PROPERTY
  • No differentiation based on quality
  • No capital value
  • No exploitation of IP results in lost IP
  • No exploitation of multiple IP rights by SABC,
    yet creators are denied these rights
  • Tragic under-utilization of national asset

31
SOLUTIONS
  • Recognition of independent production sector as
    businesses operating in a competitive environment
  • Terms of trade to reflect this
  • IP to rest with / accrue to creator/s

32
BENEFITS
  • OPERATIONAL
  • Greater independence
  • Accumulation of skills
  • Less onerous on broadcasters
  • INTELLECTUAL PROPERTY
  • Empowering
  • Increase IP value
  • Owners invested in exploiting properties

33
WAY FORWARD
  • Difficult changes need to be mediated

34
CONCLUSION
  • A commitment to interrogate current industry /
    broadcaster model with independent producers and
    broadcasters re-shape re-design to create a
    globally competitive growth model
  • A process that gives birth to a vibrant viable
    industry that is self-sustaining

35
THANK YOU
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