Dancing with Gorillas

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Dancing with Gorillas

• LTSN GEES Conference 2004
• Paul Redmond, redmonp_at_hope.ac.uk

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Drivers of change

• Globalisation and the deregulation of
  interconnected, global financial markets
• Technological innovation leading to the
  democratisation of Information
• Decline of heavy industries and the rise of the
  service sector

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Globalization

• the inexorable integration of markets,
  transportation systems and communication systems
  to a degree never witnessed before in a way
  that is enabling corporations, countries, and
  individuals to reach around the world farther,
  faster, deeper and cheaper than ever before
  Friedman, T. (2003)

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Global Reach The Rise of Corporate Global
Power, I.P.S. (2000)

• 51 of the world's top 100 economies are
  corporations. Only 49 are countries.
• Sales of the Top 200 corporations are greater
  than the joint sales of all countries, minus the
  biggest ten.
• Top 200 sales equal 27.5 of world economic
  activity this by employing just 0.78 of the
  worlds workforce.
• WALMART employs 5 of the Top 200s workforce.

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Britains Fastest Growing Jobs?
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Britains Fastest Growing Jobs (1990 2000)
Source LFS, 2003
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Rise of the Service SectorDTI Report, 2001

• Services account for 76 of UK jobs and are the
  dominant source of job creation (DTI)
• Manufacturing accounts for 17 (down by 16 in
  last five years)
• Services employ more women than the economy as a
  whole
• Public sector, distribution, hotels and
  restaurants are now the largest employers
• Since 1984, the main job-generating service
  industry has been business services
• How has this happened, and what has it got to do
  with graduates?

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The Four Pillars of McDonaldization (Ritzer,
2000)

• Efficiency
• Calculability
• Predictability
• Control (via technology)

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The Golden Arches Theory of Conflict Resolution

• Friedman, T (2002)

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The surplus society has a surplus of similar
companies, employing similar people, with similar
educational backgrounds, coming up with similar
ideas, producing similar things, with similar
prices and similar quality.Kjell Nordström
and Jonas Ridderstråle, Funky Business
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While everything may be better, it is also
increasingly the same.Paul Goldberger on
retail, The Sameness of Things, The New York
Times
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The quiet revolution

• Of the UKs 1.8 million students,
• 57 are women
• 51 are over 21 when they enrol
• 15 are from ethnic minorities
• 5 have a registered disability
• 1-in-5 are from private schools
• 53 work during term time
• Graduate debt currently averages 11,365

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Surplus students? (1900 2000)
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Enrolments by Social Class
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Ratio of middle class to working class students
at old universities

• 75 25

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Ratio of middle class to working class students
at new universities

• 68 32

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What do graduates do?

• Entering employment 66.9 (67.7)
• Further study 18.7 (18.4)
• Not available 6.3 (6.4)
• Seeking 1.2 (1.2)
• Unemployed 6.9 (6.3)

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Top 10 for Employment










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Top 10 for Employment
Civil Eng. (78.62)
Accountancy (76.3)
Business / Mgnt (76.1)
Media Studies (73.6)
Building (73.2)
Design Studies (70.9)
Drama (70.7)
Sociology (68.9)
Mechanical Eng. (68.0)
IT (66.3)
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Top 10 for Employment Top 10 for Further Study
Civil Eng. (78.62)
Accountancy (76.3)
Business / Mgnt (76.1)
Media Studies (73.6)
Building (73.2)
Design Studies (70.9)
Drama (70.7)
Sociology (68.9)
Mechanical Eng. (68.0)
IT (66.3)
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Top 10 for Employment Top 10 for Further Study
Civil Eng. (78.62) HND (64.6)
Accountancy (76.3) Law (55.6)
Business / Mgnt (76.1) Chemistry (42.6)
Media Studies (73.6) Physics (39.6)
Building (73.2) History (29.4)
Design Studies (70.9) English (29.3)
Drama (70.7) Maths (28.5)
Sociology (68.9) Biology (26.5)
Mechanical Eng. (68.0) Mod.langs (23.5)
IT (66.3) Geography (22.8)
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Top 10 for Employment Top 10 for Further Study Lowest 10 for Unemployment
Civil Eng. (78.62) HND (64.6)
Accountancy (76.3) Law (55.6)
Business / Mgnt (76.1) Chemistry (42.6)
Media Studies (73.6) Physics (39.6)
Building (73.2) History (29.4)
Design Studies (70.9) English (29.3)
Drama (70.7) Maths (28.5)
Sociology (68.9) Biology (26.5)
Mechanical Eng. (68.0) Mod.langs (23.5)
IT (66.3) Geography (22.8)
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Top 10 for Employment Top 10 for Further Study Lowest 10 for Unemployment
Civil Eng. (78.62) HND (64.6) Law (3.8)
Accountancy (76.3) Law (55.6) HND (3.9)
Business / Mgnt (76.1) Chemistry (42.6) Civil Eng. (4.4)
Media Studies (73.6) Physics (39.6) Building (4.5)
Building (73.2) History (29.4) Chemistry (6.0)
Design Studies (70.9) English (29.3) Geography (6.0)
Drama (70.7) Maths (28.5) Psychology (6.1)
Sociology (68.9) Biology (26.5) English (6.4)
Mechanical Eng. (68.0) Mod.langs (23.5) Accountancy (6.6)
IT (66.3) Geography (22.8) Business / Mgnt (6.7)
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Types of work

• Business services 29.2 (30.9)
• Clerical / admin 14.3 (14.0)
• IT 3.5 (4.9)
• Science / Health / Social 15.6 (14.9)
• Engineering 3.1 (3.5)
• Arts / Media / Mktg /PR 8.9 (8.4)
• Teaching 7.8 (7.5)
• Retail 9.1 (7.5)

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Occupational Trends, 1994-2004
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The Premiership

• In 1998, 27,417 graduates were recruited by top
  firms
• By 1999, this had fallen to 17,070
• 50 fall in industry 30 in service sector
• 2000 13,879
• 2001 14,629
• 2002 14,132
• 400,000 graduates are now competing for around
  15,000 fast track jobs

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Glass ceilings

• Despite achieving consistently higher grades,
  womens salary expectations are lower than mens
  16,000 compared to 18,600
• Aged 24 a female graduate will earn 15 less than
  a male. The gap widens with age
• The gender pay gap remains the same even when
  women and men have studied the same subject,
  achieved the same grade and are employed in the
  same job!

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Percentage of employers using various selection
techniques with graduate applicants

• 1990s 2000s
• Interviews 99 99
• References 96 96
• Personality tests 35 64
• Cognitive tests 30 70
• Assessment centres 21 59

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Extra-curricula engagement

• Dress, deportment, speech, skiing holidays,
  hobbies and interests are all incorporated in the
  creation of a personality package which must be
  sold in the job market

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Extra-curricula engagement

• Were looking for people who are task
  orientated, who show evidence of having done
  something with their lives.
• Tennis and rowing exhibit energy and
  contribution, playing snooker does not.

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Extra-curricula engagement

• Girls with a working-class Essex accent and who
  are not into power dressing are invariably
  excluded, irrespective of their academic
  abilities.

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Brown Lauder, 2003

• Chances of Oxbridge graduate being successful
  when applying for a fast track job
• 18

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Brown Lauder, 2003

• Chances of a graduate from a new university or
  college
• 1235

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MessageDistinct or Extinct
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Never make a permanent career decision.
Point 1.

• To be employed is to be at risk. To be employable
  is to be secure.

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Blame Nobody!Expect Nothing!Do Something!
Point 2.

• Dont rely on others to look after your career
  for you. They wont.

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Dont Seek Praise. Seek Criticism.
Point 3.

• Get a mentor - an honest mentor.

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Dont be afraid of taking risks.
Point 4.
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The geek shall inherit the earth.
Point 5.

• IT skills are essential not optional

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Dancing with Gorillas

• LTSN GEES Conference 2004
• Paul Redmond, redmonp_at_hope.ac.uk