What You Can Do With A Marketing Degree

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What You Can Do With A Marketing Degree
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Careers in Marketing

• Attributes
• Good communicator
• Critical thinker
• Ability to understand relate to others
• Preparing Yourself
• Internships
• Responsible work experience
• Involvement in college activities
• Professional affiliations

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Careers in Marketing

• Salaries
• Equal or exceed econ, fin, accounting, general
  bus or the liberal arts
• Trends
• Increasing of women
• Growing acceptance by service firms,
  not-for-profits political candidates
• International expansion of firms
• New technologies

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Marketing Research

• Industry
• Booming lucrative
• Attributes
• Knowledge of statistics, data processing
  analysis, psych communications

• Sample Jobs
• Market Research Analyst
• Market Analyst
• Project Director
• Market Research Collector

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Brand Management

• Industry
• Responsible for managing strengthening brands
• Attributes
• 3-5 yrs exp, strong foundation in all aspects of
  mktg, often requires a masters degree

• Sample Jobs
• Product Manager
• Asst Product Mgr
• Project Director

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Advertising

• Industry
• Competitive
• Attributes
• Creativity, artistic talent and communication
  skills

• Sample Jobs
• Art Director
• Mktg Manager
• Cons or bus
• Prod or service
• Media Buyer
• Acct executive

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Public Relations

• Industry
• Help to create manage images
• Attributes
• Strong written oral communication skills

• Sample Jobs
• Corporate Director
• Agency PR Mgr
• PR Acct Exec
• Freelance PR Agent

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Retailing

• Industry
• People-oriented, fast-paced
• Attributes
• Leadership, communication skills

• Sample Jobs
• Regional Mgr
• District Mgr
• Store Mgr
• Merchandise Buyer
• Display Designer
• Catalog Mgr

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Sales

• Industry
• People-oriented, limitless earning
• Attributes
• Able to work ind, communication skills, good
  understanding of people, persistence

• Sample Jobs
• Sales Mktg Director
• Regional Sales Manager
• Sales Representative
• B-B
• B-C

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Courses
MAR 4804 Marketing Strategy
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Elective Options

• MAR 3323 Integrated Marketing Communication
• MAR 3403 Sales Force Management
• MAR 3880 e-Marketing
• MAR 4156 International Marketing
• MAR 4231 Retailing Management
• MAR 4711 Sport Marketing
• MAR 4712 Healthcare Marketing
• MAR 4715 Entertainment Marketing
• MAR 4841 Services Marketing
• MAR 4941 Marketing Internship (B or better)

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The Marketing Minor
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Our UCF Sales Program

• Sales
• Compensation is dictated by you!
• Everyone sells, it does not matter what field you
  are in!
• Opportunities, recession proof?
• The UCF Sales Program?
• One of only sales programs in the nation
• Job opportunities
• Cohort group
• Its exclusive-set yourself apart!
• Learn how to sell your own skills, great for any
  job!

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Sales Program Curriculum

• Mentorships
• Non verbal communication
• Guests from various areas of sales
• Networking events
• Sales interview
• Career Portfolios
• Contemporary sales training

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Getting Involved

• Clubs
• The Ad Club
• www.bus.ucf.edu/adclub
• American Marketing Association (AMA)
• Sales Club
• Society for Marketing Professional Services
  (SMPS-UCF)
• www.bus.ucf.edu/smps

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Other Exciting Information

• Scholarships
• Every fall
• 10-15 _at_ 1,000 each
• Certificate Programs
• Selling Sales Mgt
• Retailing Mgt
• e-Marketing
• Sport Marketing

• Entertainment Marketing
• Services Marketing