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Title:

Kyle Watson

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Quick overview of Territory Design. Explain a few ... Reduce travel costs. Mind the gaps. Respond rapidly to changing market conditions. Benefits at a glance... – PowerPoint PPT presentation

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Title: Kyle Watson


1
Optimize Your Sites Territories Do More With
Less
  • Kyle Watson
  • Garry Burgess

2
What well cover in this session
  • Quick overview of Territory Design
  • Explain a few scenarios through software demos

3
Overview of Territory Design
  • Toolbar bundled with ArcGIS Business Analyst
  • Highly integrated with Business Analyst
  • Demographic datasets
  • Street network and solvers
  • Automatic territory generation and balancing
  • Multiple hierarchies, multiple variables
  • Regions, districts, zones, etc.

4
When to use Territory Design?
  • How can I redistribute franchise areas because a
    new store is added?
  • Do our markets even make sense anymore? They were
    created by Steve in 2004 He doesnt work here
    anymore!
  • How can I give my reps an equal playing field?
  • My plumbing technicians must support 50,000
    potential subscribers, but cant go beyond 40
    miles or I lose money!
  • New market how to I divide and conquer?

5
Software Demo Scenarios
  • Food Service Expand to a new market
  • Divide territories by market potential, no
    current office locations
  • Office Furniture Clean up existing territories
  • Rebalance territories based on changing sales
    force, compare old and new
  • ISP/Cable Franchise Analyze the market
  • Balanced vs. Capacity

6
Time to see the software More PowerPoint later,
I promise
7
Benefits at a glance
  • Fair territories equal competition
  • Easier to benchmark sales performance
  • Reduce travel costs
  • Mind the gaps
  • Respond rapidly to changing market conditions

8
Business Analyst Resource Centerhttp//resources.
esri.com
  • Code Samples
  • How-to Videos
  • Documentation
  • Community Pages

9
Business Analyst Blogwww.esri.com/bablog
  • Stay in touch with the team what were working
    on!

10
Other Sessions Wednesday
8.30-9.45 Campaigning Marketing Maximizing your Return Room 27A
10.00-11.00 ESRI Data 2009 Demographic Data Trends Demo Theater
10.15-11.30 Optimizing Your Sites Territories Do More with Less Room 27A
11.00-Noon ESRI Business and Demographic Data Demo Theater
Noon-1.00 Commercial Markets Special Interest Group Meeting Room 26B
1.00-1.30 Leveraging Site Starters for Business Analyst Server Demo Theater
1.30-2.30 Creating Mashups Using Business Analyst Server Demo Theater
1.30-2.45 ACS A Preview of the 2010 Census Changes Room 27A
2.30-3.30 Whats New in ArcGIS Address Coder Demo Theater
3.15-4.30 What is Geographic Business Intelligence? Room 26A
3.15-4.30 Business Analyst Server for the Commercial Enterprise Room 27A
4.00-5.00 Customer Profiling Using Business Analyst Desktop Demo Theater
At the Commercial Island in the Showcase Area
11
Other Sessions Thursday
8.30- 9.45 Introduction to Customizing Business Analyst Server Room 27A
10.15-11.30 Creating Customized Apps w/ Business Analyst Server Room 27A
9.00-9.30 Using Business Analyst Online for Economic Dev. Demo Theater
10.15-10.45 Using Business Analyst Online API for Economic Dev. Demo Theater
At the Commercial Island in the Showcase Area
12
Thanks for attending! Enjoy San
Diego QUESTIONS???
  • Kyle Watson kwatson_at_esri.com
  • Garry Burgess gburgess_at_esri.com
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