Wireless Everywhere

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Wireless Everywhere

• High Speed Internet Access

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Road Map How we Got Here

• Modems 14.4 56kbps (Thousand Bits Per Second)
• Partial T1 Early DSL 256kbps
• Full T1 1.5Mbps (Million) becomes economical
• Home DSL 256kbps becomes Economical
• 1xrtt and first 2.5 G Cellular networks 128kbps
• Cable Modems 3Mbps (burst)
• Large DSL close to CO 6up\2down Mbps available
• Home DSL hits 1.5 Mbps
• EVDO\EDGE 3G 756k-1Mpbs
• Municipal City Wide (up to 11 Mbps)
• EVDO Rev1 up to 3Mbps
• G4 (5,6,7) Cellular 100 Mbps moving 1Gbps
  (Billion) stationary

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Glossary

• WiFi Generic Term used to describe wireless
  networking in the 2.4 gHz band. Also know as
  802.11 (a,b,g,n).
• Access Point Wireless delivery radio
• Bluetooth Personal Area Network wireless
  usually less the 10 meters, also 2.4 gHz
• EVDO\EDGE Cellular based next generation data
  networks based on CDMA or TDMA technology.
• Bandwidth Measure of throughput for connection
  (T1, DSL, Cellular, Modem)
• WiMax Wide Area Microwave
• Mesh Grids of self-healing repeaters and
  access points to deliver WiFi to large areas.

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CURRENT OVERVIEW
Free wireless access in hotels is becoming
widespread faster than expected and is quickly
becoming a "killer amenity. - Pyramid Research's
John Yunker
Broadband connection is the new Must Have
amenity. Making it cheap, convenient, efficient
and secure is the four-fold challenge that faces
managers of public or semi-public spaces. -
Eweek
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70 of households have HSIA
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Cellular Networks Expanding
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Lily Pads

• Several Small Locations of Coverage
• Hotels
• Coffee Shops
• Airports
• Restaurants\Bars
• Cellular Networks
• EVDO
• EDGE
• City-Wide Deployments
• Philadelphia
• Minneapolis
• Denver

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Guests Expect HSIA to Simply Work
"I know Philadelphia has said they havent seen
any problems with interference, but in Boston we
see it everywhere. --Doug Schremp, CTO, BTS
Partners
Technologies like EVDO deliver a consistent,
predictable environment that both the IT
department and the user appreciate. Hotel Guest
From my experience traveling, there isn't one
universal way of getting your computer to connect
with a specific hotel's network. -Digital Home
Guy
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Services Demand More Bandwidth
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Impact to Revenue
"With the abundance of the business travelers
coming back- HSIA is half if not greater of the
profile of an individual hotel--it's a minimum
level of expectance, These folks expect to have
HSIA in their rooms. - Linda Hirneise, partner
and manager of global travel and hospitality
practice at J.D. Power and Associates
Wi-Fi usage was up a full 43 percent from 2004
to 2005,however, 58 percent of people will only
use it if the connection is free. Jupiter
Research
"Fees at hotels, are a real irritant to guests
and it's no secret that more people are making
hotel decisions based on availability of
broadband and its cost," said Jon Leven, senior
v.p., marketing for Microtel's parent company, US
Franchise Systems.
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Revenue Situation
In CBD Hotels Depends on Market, most offer
Free to Guest for basic services, up-charge for
expanded services
In Meeting Rooms Charge for Quality Bandwidth
needs
In Destination Hotels - All usage is typically
charged
In Budget Hotels Typically free,but
expatiations are also low.
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What you Need

• More Bandwidth
• Bandwidth Throttling
• Dynamic Charge Model
• Multiple Entry Points
• Redundancy
• Great Partner\In-House Support

• Accessibility to Public Networks
• Repeaters
• Clear Pathway to Connectivity

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Future Higher Speed Omnipresence
NTT-DoCoMo and Hewlett-Packard are jointly
developing the next generation wireless platform
titled set to be released by 2010. Their recent
prototype phone performed 32 high definition
video streams, while traveling in an automobile
at 20 kilometers per hour. NTT claims the phones
could download 100 megabits per second on the
move and at up to a gigabit per second while
static. Newscientest.com
Pervasive networks. An amorphous and presently
entirely hypothetical concept where the user can
be simultaneously connected to several wireless
access technologies and can seamlessly move
between them. These access technologies can be
Wi-Fi, UMTS, EDGE or any other future access
technology. Included in this concept is also
smart-radio (also known as cognitive radio
technology) to efficiently manage spectrum use
and transmission power as well as the use of mesh
routing protocols to create a pervasive network.
- Wikipedia
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City Wide Networks Public or Private?
Every state in the union has at least one
municipal project either working or under
development except Delaware. - Cnet.com
Wireless companies are scheduled to spend 16.1
B in infrastructure in 2005. Plunkett Research,
LTD
By 2009, In-Stat forecasts that over 66 million
cellular/WiFi handsets will be in operation.
The basic argument against metro Wi-Fi
deployments boils down to three major points.
First, these initiatives are viewed as
inappropriate expenditures of public funds that
are likely to result in higher than expected
ongoing operational costs. Second, such efforts
are both anti-competitive and will have a
chilling effect on private efforts to expand
broadband services. Finally, the goals espoused
for these projects, which range from economic
development to delivery of broadband to
underserved populations, are unlikely to be
fulfilled. - New Millennium Research Council
(NMRC)
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Which Horse to Pick

• Cellular
• Billing
• Subscribers
• Footprint
• Right of Way
• Consistency

• Municipal
• Bureaucracy
• Support
• Budget
• Vision
• Just Larger Lily Pads

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Summary

• HSIA is a Must Have
• Guest Expectations are growing
• City-Wide deployments are part of the landscape
• City-Wide will not replace hotel network for
  years, if ever
• Revenue will center around premium services and
  bandwidth