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Cox Media Las Vegas

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... of quality programs highlighting Southern Nevada and specifically Las Vegas. ... Get your show in 85% of the major Hotel/Casino properties! Las Vegas Visitor Facts ... – PowerPoint PPT presentation

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Title: Cox Media Las Vegas


1
Cox Media Las Vegas
2
Our Product

The Las Vegas Tourism Convention Channel airs
in approximately 85 of the hotels on or near the
famous Las Vegas Strip. TCC programming
consists of a wide variety of quality programs
highlighting Southern Nevada and specifically Las
Vegas.
3
Tourism Convention Channel
  • There is a select group of 10 TOP cable
    television networks available in each hotel room
  • TCC reaches more than 80,000 hotel rooms on or
    near the world-famous Las Vegas Strip.
  • TCC allows you to target your message to
    tourists and other visitors, directly in their
    hotel rooms.

4
Tourism Convention Channel delivers over 44
Hotels! More than any other advertising medium in
Las Vegas
New York New York Orleans Palace
Station Palms Palms Place Paris Planet
Hollywood Red Rock Sahara Santa Fe
Station Silverton South Point Stratosphere Suncoas
t Sunset Station Texas Station THEhotel
Mandalay Treasure Island Tropicana Trump
Tower Westin Causarina Wynn
Ballys Bills Gambling Hall Bellagio Boulder
Station Caesars Palace Circus Circus Excalibur Fie
sta Rancho Fiesta Henderson Fitzgeralds Flamingo G
olden Nugget Gold Coast Green Valley Ranch Hard
Rock Las Vegas Hilton Luxor Mandalay Bay MGM
Grand Mirage Monte Carlo Nevada Palace
Get your show in 85 of the major Hotel/Casino
properties!
Hotel information supplied by Hospitality
Network - Not all networks are available in all
hotels
5
Las Vegas Visitor Facts
Place of Origin
Visitor Gender Split Male 50 Female
50 Average Visitor Age 49
Household Income
Source LVCVA 2007 Visitors Profile
6
Las Vegas Visitor Facts
Importance of Factors in Deciding to Visit Las
Vegas
Seeing Resort Properties
Shows Entertainment
Dining Restaurants
Clubs Nightlife
Gambling
Shopping
Golfing
Trip Expenditures Per Visitor
Spas
Accommodations 108.87 Food/Drink 254.49 Shoppi
ng 183.38 Shows 107.05 Sightseeing 189.92
Vacation Pleasure visitors were asked on a 5
point scale to rate the importance of several
factors in helping them decide to visit Las
Vegas.5 Very important 1 Not at all
Source LVCVA 2007 Visitor Profile Study
7
Visitor Statistics
  • 81 of all visitors in 2007 were repeat
    travelers to Las Vegas
  • 84 of all visitors gambled while in Las Vegas
  • 73 of all visitors decided where to gamble
    after they arrived
  • 69 of all visitors decided what shows to see
    after they arrived
  • 63 of all visitors attended a show while in
    Las Vegas
  • In 2007 the average visitor gambled 3.4 hours
    per day
  • 70 of all visitors arrived in Las Vegas
    Sunday through Thursday

Source LVCVA 2007 Visitor Profile Study
8
Did you know
  • During their stay, visitors engage in an average
    of 5.7 hours of TV viewing per day in their hotel
    room!
  • 71 of the TV viewing that hotel guests are
    watching is on Cox Media networks!

9
TCC Benefits
  • Direct in-room access
  • Fewer distractions higher attentiveness in
    hotel rooms
  • Provides cost-effective access to an elusive
    audience
  • Visually showcase your products and services
  • Deliver your message with high-level frequency
  • Reach visitors during peak times of interest
  • Increase your brand loyalty with existing
    clients

With an average of 2.6 people per room, staying
3.6 nights and watching TV in their rooms for
almost 6 hours per day The Tourism Convention
Channel can help you reach a potential audience
of more than 154,000 people per day Thats more
than 1.3 MILLION UNDUPLICATED VISITORS PER MONTH!
10
Our People
Cox Media believes we have the product,
delivery, format and most importantly the people
to help you deliver more value information to
Las Vegas Tourists
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