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PSYC 3341

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What is Social Psychology? ... What is Social Psychology? Social Psyc vs. ... What is Social Psychology? Is it all common sense? Different views of common sense ... – PowerPoint PPT presentation

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Title: PSYC 3341


1
Intro and Research Methods
  • Chapter 1

2
What is Social Psychology?
  • Scientific study of how people think about,
    influence, and relate to one another
  • Power of the situation
  • Power of the person
  • Importance of cognition

3
What is Social Psychology?
  • Social Psyc vs. Sociology
  • Individual vs. group
  • Social Psyc vs. Personality
  • Commonalities vs. Differences
  • Social Psyc vs. Philosophy
  • Research methods vs. Logic

4
Major Perspectives
  • Sociocultural Perspective
  • Emphasis on the larger group
  • Norms, culture
  • Evolutionary Perspective
  • Reproductive benefits
  • Natural selection, adaptation
  • Social Learning
  • Past experiences with rewards and punishments
  • Direct learning, observational
  • Social Cognitive
  • Evaluation of situations
  • Attention, interpretation, memory

5
Person X Situation
  • Person
  • Self concept, mood
  • Situation
  • Norms, temporary external factors
  • Person X Situation
  • Different people in the same situation
  • Same people in different situations

6
What is Social Psychology?
  • Is it all common sense?
  • Different views of common sense
  • Hindsight bias
  • Naturalistic Fallacy
  • Error Defining what is good in terms of what is
    observable
  • The way things are is right b/c thats the way
    things are

7
Research Methods
  • Why do we study this?
  • Tool for supporting our positions
  • Provides a common language
  • How do we do this
  • Theory
  • Hypothesis

8
Research Methods
  • Theory
  • Integrated set of principles that explain and
    predict
  • May contain several hypotheses
  • Hypothesis
  • Testable prediction about a relationship

9
Goals of Research
  • Description
  • Describe a behavioral phenomenon
  • Explanation
  • Develop explanations for behavior
  • Prediction
  • Attempt to predict behavior or performance
  • Control
  • Psychotherapy or therapeutic interventions

10
Research Methods
  • Field Research
  • Naturally occurring behaviors in their
    environment
  • Lab Research
  • Correlation vs. Experiment vs. Survey
  • Random Sample vs. Random Assignment

11
Experimental Research
  • Components of Experiments
  • Variables
  • Operationalize the variables
  • Independent Variable (IV)
  • Dependent Variable (DV)
  • Confounding Variables
  • Control
  • Control groups
  • Avoid bias

12
Sources of Research Ideas
  • Observations
  • Notice events in the world and seek explanations
  • Understand what conditions are best for
    performance
  • Experts
  • Literature Search
  • Keep a database or journal of ideas that hit you
    while reading
  • Think about conditions/limitations of research
    articles

13
Characteristics of Good Research
  • Theoretical Framework
  • Theory (integration of facts and ideas)
  • Thesis ? Antithesis ? Synthesis
  • Hypothesis (testable prediction about the
    relationship between 2 or more variables)
  • Standardized Procedures
  • Generalizability from a Sample
  • Objective Measurement

14
Bias in Research
  • Inadvertent researcher bias
  • Researchers are fallible and have own ideas,
    beliefs, politics
  • Avoiding bias
  • Double-blind studies
  • Removing bias in interpretations
  • Placebo studies
  • Control groups

15
Communication Issues
  • Definitions
  • Is bowling a sport? Figure skating? Skeet
    shooting? Fishing?
  • Operational Definitions
  • A definition of a concept in terms of the
    operations that must be performed to demonstrate
    the concept
  • Like a recipe Judge, scoring system, direct
    competition between two or more persons or teams,
    requires physical skill or prowess, etc.

16
Graphed Correlations
17
Research Methods
  • Surveys
  • Question type
  • Open ended vs. closed
  • Question order
  • Question wording

18
Research Methods
  • Realism
  • Mundane (superficial similarity)
  • Experimental (task is engaging)
  • Ethics

19
Research Methods
  • Ethics
  • Informed consent
  • Confidentiality
  • No harm/discomfort
  • No deception
  • Demand characteristics
  • Debrief
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