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Myers EXPLORING PSYCHOLOGY 4th Ed

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Applied Research. scientific study that aims to solve practical problems. What is Psychology? ... a branch of psychology that studies, assesses, and treats ... – PowerPoint PPT presentation

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Title: Myers EXPLORING PSYCHOLOGY 4th Ed


1
Myers EXPLORING PSYCHOLOGY (4th Ed)
  • Chapter 1
  • Introduction Thinking Critically with
    Psychology
  • James A. McCubbin, PhD
  • Clemson University
  • Worth Publishers

2
What is Psychology?
  • Psychology
  • the science of behavior and mental processes
  • Nature-Nurture Issue
  • the long-standing controversy over the relative
    contribution of genes and experience to the
    development of psychological traits and behaviors

3
What is Psychology?
  • Basic Research
  • pure science that aims to increase the scientific
    knowledge base
  • Applied Research
  • scientific study that aims to solve practical
    problems

4
What is Psychology?
  • Clinical Psychology
  • a branch of psychology that studies, assesses,
    and treats people with psychological disorders
  • Psychiatry
  • a branch of medicine dealing with psychological
    disorders
  • practiced by physicians who provide medical
    (drug) treatment as well as psychological therapy

5
Why do Psychology?
  • Critical Thinking
  • thinking that does not blindly accept arguments
    and conclusions
  • examines assumptions
  • discerns hidden values
  • evaluates evidence

6
Why do Psychology?
  • Hindsight Bias
  • tendency to believe, after learning an outcome,
    that one would have foreseen it
  • the I-knew-it-all-along phenomenon
  • Overconfidence
  • we tend to think we know more than we do

7
The Scientific Method
  • Theory
  • an explanation using an integrated set of
    principles that organizes and predicts
    observations
  • Hypothesis
  • a testable prediction
  • often implied by a theory

8
The Scientific Method
9
Research Strategies
  • Replication
  • repeating the essence of a research study to see
    whether the basic finding generalizes to other
    subjects and circumstances
  • usually with different subjects in different
    situations
  • Case Study
  • an observation technique in which one person is
    studied in depth in the hope of revealing
    universal principles

10
Research Strategies
  • Survey
  • technique for ascertaining the self-reported
    attitudes or behaviors of people
  • usually by questioning a representative, random
    sample of them
  • False Consensus Effect
  • tendency to overestimate the extent to which
    others share our beliefs and behaviors

11
Research Strategies
  • Population
  • all the cases in a group, from which samples may
    be drawn
  • Random Sample
  • a sample that fairly represents a population
    because each member has an equal chance of
    inclusion

12
Research Strategies
  • Naturalistic Observation
  • observing and recording behavior in naturally
    occurring situations without trying to manipulate
    and control the situation

13
Research Strategies
  • Correlation
  • a statistical measure that indicates the extent
    to which two factors vary together and thus how
    well either factor predicts the other
  • Illusory Correlation
  • the perception of a relationship where none exists

14
Illusory Correlation
  • Do you believe that previously infertile couples
    become more likely to conceive a child after
    adopting a baby?

15
Random Sequences
  • Your chances of being dealt either of these hands
    is precisely the same 1 in 2,598,960.

16
Correlation and Causation
  • Three possible cause-effect relations

17
Research Strategies
  • Experiment
  • a research method in which the investigator
    manipulates one or more factors (independent
    variables) to observe their effect on some
    behavior or mental process (the dependent
    variable) while controlling other relevant
    factors by random assignment of subjects

18
Research Strategies
  • Experimental Condition
  • the condition of an experiment that exposes
    subjects to the treatment, that is, to one
    version of the independent variable
  • Control Condition
  • the condition of an experiment that contrasts
    with the experimental treatment
  • serves as a comparison for evaluating the effect
    of the treatment

19
Perceptions of Violence
  • Perception of illegal play when players seen to
    wear black

20
Research Strategies
  • Random Assignment
  • assigning subjects to experimental and control
    conditions by chance
  • minimizes pre-existing differences between those
    assigned to the different groups

21
Research Strategies
  • Independent Variable
  • the experimental factor that is manipulated
  • the variable whose effect is being studied
  • Dependent Variable
  • the experimental factor that may change in
    response to manipulations of the independent
    variable
  • in psychology it is usually a behavior or mental
    process

22
Research Strategies
23
Research Strategies
  • Operational Definition
  • a statement of the procedures (operations) used
    to define research variables
  • Placebo
  • an inert substance or condition that may be
    administered instead of a presumed active agent,
    such as a drug, to see if it triggers the effects
    believed to characterize the active agent

24
Research Strategies
  • Design of the subliminal tapes experiment

25
Research Strategies
  • Double-blind Procedure
  • an experimental procedure in which both the
    subject and the research staff are ignorant
    (blind) about whether the subject has received
    the treatment or a placebo
  • commonly used in drug-evaluation studies
  • Culture
  • enduring behaviors, ideas, attitudes, and
    traditions shared by a large group of people
  • transmitted from one generation to the next

26
Duck or Rabbit?
  • Our preconceptions can bias our observations and
    interpretations

27
Studying Psychology
  • SQ3R
  • a study method incorporating five steps
  • Survey
  • Question
  • Read
  • Rehearse
  • Review
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