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RELEASE IN BELGIUM BY IMAGINE

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RELEASE IN BELGIUM BY IMAGINE – PowerPoint PPT presentation

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Title: RELEASE IN BELGIUM BY IMAGINE


1
  • RELEASE IN BELGIUM BY IMAGINE
  • 16 SEPTEMBER 2009

2
What we already learned from the release of
ANTICHRIST in France
2
3
Ratio Belgium/France for PALME DOR
TITLE BELGIUM   FRANCE FRANCE   Ratio BEL/FR
Farenheit 9/11 (Michael Moore - 2004) 337.917   2.369.621 2.369.621   14
The Pianist (Roman Polanski - 2002) 178.248   1.775.310 1.775.310   10
Secrets and Lies (Mike Leigh - 1996) 163.837   1.471.933 1.471.933   11
Dancer in the Dark (Lars von Trier - 1996) 138.484   1.166.150 1.166.150   12
The Wind the Shakes the Barley (Ken Loach - 2006) 79.505   907.836 907.836   9
Elephant (Gus Vans Sant - 2003) 71.169   711.099 711.099   10
La stanza del figlio (Nanni Moretti - 2001) 64.179   791.637 791.637   8
4 MONTHS 3 WEEKS 2 DAYS 45.000 350.000 350.000 13

The Taste of Cherry (Abbas Kiarostami - 1997) 14.000   161.507 161.507   9
Eternity and a day (Theo Angelopoulos - 1998) 12.647   168.323 168.323   8
The Eel (Shohei Immamura - 1997) 11.115   236.750 236.750   5
AVERAGE   10
Rosetta (L JP Dardenne - 1999) 184.157   708.171 708.171   26
L'Enfant (L JP Dardenne - 2005) 163.249   376.933 376.933   43
3
4
Estimates for admissions in Belgium
4
5
Assessing the potential audiences
  • CONS
  • Film for very  arthouse , sophisticated
    audiences
  • Radical directing from psychological drama to
    gore
  • Hard to sell subject matter  (self)mutilation
    of genitals 
  • Extremely divided press with very negative
    reviews
  • Word of mouth might not work
  • HORROR
  • ? CONSERVATIVE GOAL
  • 16.000 admissions (10), release in arthouses
    and selected multiplexes 13 prints
  • PROS
  • Notoriety of author Lars von Trier
  • Unless controversy, press unanimous about Best
    Actress Award for Charlotte Gainsbourg
  • The strong support from the Flemish press could
    enable a wider exhibition in Flanders
  • Release supported by the CINEMATEK in Brussels
    which programmes a Lars von Trier retrospective
    in September
  • Audiences often more open than the presse for
    extreme experiences
  • Commercially speaking, a film that polarizes is
    much more interesting
  • ? OPTIMISTIC GOAL
  • 24.000 admissions (15), release in arthouses
    and selected multiplexes 15 prints

6
Theater combination
  • Arthouse vs. Multiplexes 2 objectives, 13 to 15
    prints
  • Being present in the arthouse circuit
  • Offering the film to a wider audience

Flanders Brussels Wallonia
UGC Antwerpen Cartoons Vendôme UGC De Brouckère Liège Sauvenière
Gent Studio Skoop Vendôme UGC De Brouckère Mons Plaza Art
Leuven Studio Vendôme UGC De Brouckère Tournai Imagix
Kortrijk Buda Namur Caméo
Brugge Lumière Limburg Euroscoop ? Mechelen Utopolis ? LUXEMBURG Utopia 2nd circuit Charleroi Le Parc
Rixensart Ciné Centre
7
Which poster?
FRANCE
UK
FRANCE
8
Press, advertising promotion
  • Press campaign
  • Targeting cultural and also women press
  • Interviews with director Lars von Trier, Willem
    Dafoe and last but not least Charlotte
    Gainsbourg
  • Previews
  • Brussels CINEMATEK 500 seats - targeted
    audience since we would love to organise a QA
    with Lars von Trier live via webcast
  • Advertising
  • Printed press and TV
  • Postering in Brussels and Antwerpen
  • Internet, mini website, newsletter
  • TOTAL PA BUDGET 40.000 (more or less 3.000
    /print)

9
Working with theaters
  • Very important to obtain a commitment to
    programme the film
  • for a longer period (in exchange for less daily
    shows?)
  • BEFORE THE RELEASE (4 weeks or more)
  • Displays and posters
  • Light Boxes (only in multiplexes)
  • Banners (approx. 2,5 x 3 to 4m)
  • Quick banners (200 x 80cm)
  • Trailers (70 in total)
  • In arthouses staff wearing Antichrist t-shirt
  • ON RELEASE DATE AND AFTER
  • Stills
  • Press clips, especially the interviews

10
  • CROSS OUR FINGERS FOR THE RELEASE
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