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Spacebook: Lessons Learned from NASA

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Drive innovation & discovery. Why did we do it? Innovation & Discovery: NASA's Business. Innovation happens at the intersection of disciplines ... – PowerPoint PPT presentation

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Title: Spacebook: Lessons Learned from NASA


1
Spacebook Lessons Learned from NASA
  • Emma Antunes
  • NASA Goddard Space Flight Center
  • emma.antunes_at_nasa.gov

2
What is Spacebook?
  • NASA Spacebook is a social network for group
    collaboration that features
  • User Profiles
  • Group workspace
  • Wikis
  • File sharing
  • Discussion forums
  • Social Bookmarks

3
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6
Why did we do it?
  • We wanted to use Social Media to
  • Improve business processes
  • Build effective relationships with our
    stakeholders and partners
  • Drive innovation discovery

7
Why did we do it?
  • Innovation Discovery NASAs Business
  • Innovation happens at the intersection of
    disciplines

8
Why did we do it?
9
Why did we do it?
10
Design Lessons
  • Know your community what they need
  • What problems could we solve with better access
    to tools information?
  • What keeps our community up at night?
  • Meet with stakeholders get their feedback.
    Iterate!
  • Plan for content sustainability
  • Take advantage of existing processes content
    sources
  • Dont expect anyone to change their process for
    you

11
Design Lessons
  • Dont throw technology at people
  • Design first, Technology Second
  • Answer whats in it for me for every user
    segment
  • Give them something they can use even if they
    dont author

12
NASA Demographics
40-60 year olds
13
People Lessons
Fear Uncertainty Doubt
14
People Lessons
  • Same concerns as email 20 years ago
  • Perceived Loss of Control
  • Fears about Appropriate Use

15
What did we learn?
  • Need for training on social media concepts
  • How do I use this for work?
  • What are the rules of behavior?
  • What is official?

16
Change in Publishing Paradigm
  • Who
  • Shift in training needs new community needs to
    learn rules/conventions around web publishing
  • What
  • Share responsibly information categories still
    apply
  • When
  • Information release procedures need to be updated

17
Enterprise Lessons
  • Internet Conventions have to adapt
  • Friends ? connections or contacts
  • Open access to profile information

18
What did we learn?
  • Keys to success
  • Training Education
  • Information release strategy
  • Misuse reporting
  • No anonymous publishing

19
Summary
  • Use enterprise social media to meet business
    goals
  • Focus on the people first, then the technology
    decisions are easier
  • Plan for user adoption
  • With change comes FUD apply your people
    management skills
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