Consumption, Markets - PowerPoint PPT Presentation

About This Presentation
Title:

Consumption, Markets

Description:

Oil / Autos / Subdivisions. History 5: Consumption & Fragmentation ... As used materials depots? Regenerative or Transformative Consumerism ... – PowerPoint PPT presentation

Number of Views:18
Avg rating:3.0/5.0
Slides: 16
Provided by: brianm3
Category:

less

Transcript and Presenter's Notes

Title: Consumption, Markets


1
Consumption, Markets Marketing
  • From quantitative to qualitative development

2
The Significance of Consumption
  • Trends in mainstream enviro regulation
  • end of pipe point-source pollution 60s-70s
  • to eco-efficiency pollution prevention mid-80s
    on
  • to consumption patterns product design mid 90s
    on

3
Significance of Consumption 2
  • Potentials for dematerialization quality
  • Characteristics of a Green Economy
  • From products to services serving need
    resources as means to the end
  • Cycles in closed loops the Lake Economy
  • --ecosystem model / biomimicry

4
Significance of Consumption 3
  • Potentials for human development
  • Green economy substitutes human creativity for
    resources energy
  • Role of waste in deflecting qualitative
    development, extending cog-labour
  • Crucial Question can substantial human
    self-development take place without
    dematerialization?

5
Significance of Consumption 4
  • Potentials for democracy self-reliance
  • industrialism representative democracy
  • knowledge economy direct or participatory
    democracy
  • Economic evolution towards multi-stakeholder
    participation

6
History of Mass Consumption Industrialism and
open-ended production
  • Capitalism and economic growth the primacy of
    production-for-productions-sake Capitalism, a
    mode of material accumulation
  • Consumption as secondary assumed
  • The Divided Economy
  • Production over consumption
  • Workplace over home
  • Paid over unpaid work
  • Material focus of the economy

7
History 2 The Great Depression
  • crisis of effective demand and structural
    overproduction
  • The Role of Culture Emerging Potentials
  • Intellectual white-collar labour
  • Managerial Revolution the visible hand
    bureaucracy
  • Corporations as industrial governments
  • Rise of Welfare State State Socialism
  • New Needs for human development or alienation?
  • The rise of People-production

8
History 3 Dilemmas of Effective Demand
Business Confidence
  • How to continue economic growth without
    jeopardizing social power embedded in markets?
  • Abundance and erosion of class
  • Knowledge, culture, complexity and the need for
    planningespecially to plan consumption

9
History 4 The Waste Economy, Demand Artificial
Scarcity
  • Permanent War Economy / Cold War
  • The Suburb Economy
  • Oil / Autos / Subdivisions

10
History 5 Consumption Fragmentation
  • Suburbanization gendered space
  • women as domestic consumption managers
  • Men as cog-labourers
  • Suburbanization, the fragmentation of space and
    resource-intensity
  • externalization of costs / internalization of
    alienation
  • the deskilling of consumers
  • alien landscapes decline of the Commons

11
History 6 the Age of Oil
  • Need to extend production / consumption loops
  • Oil as the life-blood of the suburban economy
  • Petrochemicals the Synthetic Economy new
    levels of toxification the abandonment of
    precaution.

12
History 7 Redefining Consumption
  • Post-Fordism the costs of waste the
    undermining of social contracts
  • Austerity the decline of democratic mass
    consumption
  • Prosumption the rise of the informal economy
    pressures to reintegrate
  • The rise of green economic alternatives

13
Dematerialization Strategies
  • limits of private consumerism
  • EPR ecodesign and closing loops transformative
    consumerism
  • sharing
  • information needed to redefine value.
  • ESCO model of material wealth creation
  • The transformation of Retail
  • Media, Education and Conservation
  • Green Procurement market creation
  • Finance Regulation

14
Retailing
  • New Commanding Heights of capitalism Wal-Mart
    and cost-cutting business model.
  • reflects importance of end-use
  • localization strategies key to closing loops
  • Retailers as conservation utilities?
  • As learning centres?
  • As used materials depots?

15
Regenerative or Transformative Consumerism
  • Goes beyond protectionism to ecological
    alternatives
  • Decreases material consumption, makes it more
    cyclical
  • Overcomes both the isolation and the passivity of
    the individual consumer, through sharing and
    prosumption.
  • Regenerates humans, community ecosystems.
    Encourages social justice, quality of work life
    and the integrity of natural systems.
  • Effects ripple
  • upstream to affect extraction processing, and
  • downstream to affect disposal.
Write a Comment
User Comments (0)
About PowerShow.com