DomainsBot Name Suggestion

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Icann Lisbon 2007
Secondary market sales trendsAnalysis of domain
names sold for more than 10,000 between 2004
and 2006 and considerations on the future of the
industry. by Emiliano Pasqualetti COO DomainsBot

For any information please contact Emiliano
Pasqualetti emiliano_at_domainsbot.com 39 06 3540
3696
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Presentation goals

• Is the domain secondary market growing? How fast?
• What kind of domains are usually sold at the
  highest price?
• How purchased domains are used today?
• How will the market change in the next months?

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What do the top 10 names look like?
() Source dnjournal.com
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The number of domains sold grows linearly
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The value of domains sold grows exponentially
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Value of domains sold by TLD
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Average value of domains sold
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Value of domains sold by language
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Average value of domains sold by language
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Number of domains sold by keyword
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Value of domains sold by keyword
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Looking for referral traffic inbound links
() Source msn.com
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Looking for type in traffic keyword popularity
() Source overture.com
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Looking for type in traffic keyword popularity
() Source overture.com
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Basic best sellers identikit

• .com
• English
• Made of 1 or 2 keywords
• Made of popular keywords (type in traffic
  potential)
• Large amount of inbound links (expecially good
  quality links)

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Number of domains sold by vendor
Source DNJournal.com Note some vendors,
such as pool.com do not report results.
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Value of domains sold by vendor
Source DNJournal.com Note some vendors,
such as pool.com do not report results.
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Average value of domains sold by vendor
Source DNJournal.com Note some vendors,
such as pool.com do not report results.
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Most domains sold are not developed
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Parking company market share overview
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Conclusions

• The scarcity of available domains is a systematic
  issue for domain registrars.
• On the other hand the secondary market domains
  keep on growing at a steady pace and the value of
  those domains is growing exponentially.
• The efforts of the primary market to reach the
  largest amount of buyers and the secondary
  markets efforts to handle and consolidate the
  largest amount of domain names make the two
  market complementary.
• The partnership of the two sides of the market
  will provide added value to the final user and
  will trigger valuable business opportunities for
  the all industry.

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Thank you!
For more information contact Emiliano
Pasqualetti COO DomainsBot emiliano_at_domainsbot.com
39 06 3540 3696 Or visit www.domainsbot.com/la
bs Source DnJournal.com