FUND RAISING and Relationships with Donors

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FUND RAISING and Relationships with Donors

• Finley Graves, Dean
• College of Business
• University of North Texas

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Fund Raising and Relationships with Donors

• Fundraising experience
• Kansas State University
• - Head, Department of Accounting
• University of North Texas
• - Chair, Department of Accounting
• - Dean, College of Business

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Fund Raising and Relationships with Donors
Its NOT Panhandling!
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Fund Raising and Relationships with Donors

• It IS about building relationshipsand trust
• - Visit alums in their setting
• - Listen learn about them
• - Listen use the opportunity for program
  assessment

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Fund Raising and Relationships with Donors

• Building trust
• - Be candid about challenges, but
• - Never, never be negative
• Take program critique to heart

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Fund Raising and Relationships with Donors

• Identify your greatest need
• - Excellence money?
• - Salary supplements?
• - Scholarships?
• Have a giving program
• Have a proposal

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Fund Raising and Relationships with Donors
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Fund Raising and Relationships with Donors

• Thank yous
• Thank yous
• Thank yous

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Fund Raising and Relationships with Donors

• Should I work with University Development
  Officers?
• ABSOLUTELY!

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Fund Raising and Relationships with Donors

• Reasons to work with University Development
  Officers
• 1. Identifying prospects
• 2. Knowing means of prospects
• 3. Cultivating prospects in advance
• 4. Making appointments and documenting visits
• 5. Facilitating visits and making the ask
• 6. Obtaining tax and financial planning
  advice
• 7. Helping plan and finance events
• 8. Helping write professional proposals
• 9. Coordination with other fundraisers on
• campus
• 10. Having Development on your side

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Fund Raising and Relationships with Donors

• What if MY alum wants to give to, say, Education
  or Athletics?
• What if the President (Dean) approaches MY alum?
• Are mass mailings worth the investment?

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Fund Raising and Relationships with Donors

• Building and Maintaining Relationships
• - Stewardship visits
• - Recognitions
• - Celebrations/Receptions
• - Reunions
• - Special invitations to University events

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Fund Raising and Relationships with Donors

• Organizing major gift campaigns (Chairs,
  Professorships)
• - Use names of influential professors
• - Start with major givers
• - Early phase is quiet phase
• - Go public after major funding accomplished

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Fund Raising and Relationships with Donors

• Tips
• - Dress professionally
• - Ask about the donors family or interests
• - Scan the newspaper or Internet before a visit
• - Know facts about your program/University
• - Watch the time, donors are busy people
• - Thank yous, thank yous, thank yous

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Fund Raising and Relationships with Donors

• Final tip
• You dont ask, you dont get!

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Fund Raising and Relationships with Donors

• Good luck and have fun!