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Information Technology for Strategic, Competitive Advantage: Technologies, Management and the Real World


TCP/IP and the Internet. CPU's and hardware. Software and the open source code movement ... Hardware components of a computer system. Buses, CPUs, MHz, RAM, ... – PowerPoint PPT presentation

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Title: Information Technology for Strategic, Competitive Advantage: Technologies, Management and the Real World

Information Technology for Strategic, Competitive
Advantage Technologies, Management and the Real
  • Virginia Franke Kleist, Ph.D.
  • October 28, 2003
  • Assistant Professor
  • Division of MIS/Management

Welcome to the Technology Part of the Program
  • Purpose of this class is to cover three aspects
    of information technology
  • 1. TECHNOLOGIES Current and new trends in
    information technologies
  • 2. MANAGEMENT How can IT be used for
    strategic, competitive advantage?
  • 3. REAL WORLD Real world case of electronic
    commerce applications

What about your firm?
  • How are you using information technology (IT)
    today in your firms and businesses?
  • How successful has this been for your firm?
  • Do you have problems that are still unresolved
    with Information Technology?
  • Can IT give competitive advantage, anyway?
  • How can one identify which technologies will best
    give strategic advantage?

Instructor Background
  • Educational background
  • Professional background
  • Research focus
  • Biometrics Industry Cost/Benefit
  • Biometrics Industry Performance
  • Metrics in Technology The ROI
  • Electronic Markets
  • Network Security infrastructures

What are the latest technologies of interest?
  • TCP/IP and the Internet
  • CPUs and hardware
  • Software and the open source code movement
  • Client/server computing
  • Storage area networks
  • Interactive multimedia
  • Developments in Electronic Commerce
  • Databases and Datamining
  • Handhelds, M-commerce
  • Knowledge Management tools and Artificial

Technologies TCP/IP and the Internet
  • Codes, bits and bytes
  • Analog vs. Digital transmission
  • Packet switching and circuit switching
  • The IP address, TCP/IP layers
  • Domain name resolution
  • The world is becoming digital
  • Physical vs. Logical connectivity

Technologies CPUs and Software
  • Hardware components of a computer system
  • Buses, CPUs, MHz, RAM, Gigs and cache
  • Bits and Bytes, storage
  • Moores Law and price points per MIPs
  • Mainframes, RISC computers, Parallel processing
  • Open source movement in operating systems
  • Enterprise Resource Planning software
  • Object oriented programming

Technologies Client Server Computing
  • Distributed processing vs. centralized processing
  • Network computing
  • Servers
  • Bridges and routers, gateways
  • Network management
  • Ethernet and Token Ring

Technologies Storage Area Networks
  • Mirrors and provides redundancy
  • Fibre channel connectivity
  • EMC, Compaq, HP
  • Fits with trend to pushing density of corporate
    data further out into the cloud network

Technologies Interactive Multimedia
  • Groupware
  • Voice over IP
  • Streaming technology
  • Flash, Maya, sophistication of Electronic
    Commerce pages
  • MP3
  • Peer to peer sharing of applications
  • Seeing corporate uses in training applications

Technologies Electronic Commerce
  • The client/server/database three tier model
  • HTML, JavaScript
  • XML vs. EDI
  • ASP and ActiveX, PHP, CGI
  • Ultradev, Flash, DW and development tools
  • Security and encryption issues
  • Intranets and Extranets

Technologies Databases, Datamining
  • Data is the companys strategic asset (PWC)
  • Data warehouses, multidimensional databases and
    data marts
  • OLAP vs. OLTP processing
  • Informix, Oracle and Red Brick
  • The database management system

Technologies Handhelds and M- Commerce
  • How does a cell phone work?
  • WAP technology
  • Palm and Visor
  • The Win CE platform
  • Linux in the small devices
  • EPOC operating system
  • What is M-commerce and what does it mean to me?

Technologies Knowledge Management Tools and
Artificial Intelligence
  • Examples of Knowledge Management systems
  • Expert systems the earthenware dam
  • Neural Networks
  • Fuzzy logic
  • Intelligent agents

Management Information Systems Planning
  • IS plan maps to the corporate strategic plan
  • Variety of IS planning styles CSF, Enterprise,
    other formal structures
  • Plan itself What are the components?
  • Organizational change from systems TQM, BPR,
    paradigm shifts or simple automation?

Management the Systems Development Life Cycle
  • Systems analysis
  • Systems design
  • Programming
  • Testing
  • Conversion
  • Production mode and ongoing maintenance

Management Implementation
  • The RFP document
  • Financial issues for IS planning
  • The payback concerns
  • Programming the mythical man/month
  • Construction issues
  • testing and maintenance
  • end users
  • prototypes and pilots
  • outsourcing

Management Security Issues
  • System quality, reliability, accuracy
  • Data security controls
  • The firewall and internet issues (hackers,
    viruses, trojan horses, denial of service
  • Encryption, DES, SSL, SET
  • Biometrics

Strategic Advantage IT at work
  • IT and changes in the organization of business
    flatter, leaner, teams, JIT, global
  • Datamining and Walmart
  • E-commerce and the supply chain at Dell
  • M-commerce and Progressive Auto
  • Internet and Egghead
  • American Airlines, Baxter, Citibank

Strategic Advantage How does one come up with
this idea, anyway? (Laudon and Laudon, 2000)
  • Porters Value Chain primary and support
  • The competitive forces model Threats from new
    market entrants, suppliers, substitute products
    and customers
  • Core competencies
  • Network economics

Some Problems from IT for Competitive Advantage
  • The productivity paradox
  • Tangible vs. intangible benefits from IT
  • Future cash flows analysis
  • Unique vs. staying even with competition
  • Value from simple automation projects
  • Value from highly risky, but strategic IT
  • Risk vs. return issues

How can your firm benefit from IT?
  • In supply chain management through inventory
  • In the customer interface via ecommerce
  • In logistics through GPS/GIS
  • In client management through groupware
  • In marketing through datamining
  • In internal management through Intranets

Real World The Dell Case
  • How did Dell achieve success?
  • What IT technologies did Dell use?
  • How does Dell use ecommerce successfully?
  • What are the ways that Dell uses IT for
    strategic, competitive advantage?
  • What is Dells business model?
  • Will Dell be able to keep this success going,
    given the recent troubles?