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Title:

Multimedia Design People

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Art Director. Sets the artistic standards. Direct supervisor of ... Graphic art. Scriptwriting. Image processing. User interface design. Multimedia architecture ... – PowerPoint PPT presentation

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Title: Multimedia Design People


1
Multimedia DesignPeople
2
Development Team
  • All projects, big or small, require the same
    basic categories of responsibilities that need
    to get done in a project.
  • For small projects, jobs are often combined.

3
Team Categories
  • Producer
  • Project Manager / Team Leader
  • Art Director
  • Artists and Animators
  • Information Designers (Writers)
  • Programmers

4
Team Categories (cont.)
  • Video Crew
  • Sound Designer
  • Media Acquisition
  • Content Owner
  • Upper Management or The Client

5
Producer
  • Head of the team
  • Responsible for balancing overall vision with
    technical and content considerations
  • Assembles the design and development team
  • Requires good management and people skills

6
Project Manager / Team Leader
  • Second in command to Producer
  • Responsible for organizing those people who are
    hands-on creating the product
  • Skill requires good technical ability and being a
    good manager
  • Divides up responsibilities
  • Daily works with artists and programmers

7
Art Director
  • Sets the artistic standards
  • Direct supervisor of artists working on the team
  • 3-way management team with Producer and Team
    Leader
  • Must have a keen sense of interface design and
    interactive media navigation

8
Artists and Animators
  • Usually the most intensive and most visible
    element
  • Many types
  • 2D artists
  • 3D artists
  • Animators
  • Create prototypes and storyboards

9
Information Designers
  • Takes the unstructured information and tries to
    make sense of it so it can be used in an
    interactive media program.
  • Usually begins with research and can conclude
    with writing the scripts.

10
Technical Writer
  • Very different from Information Designer
  • creates manual or Users Guide or online help
  • Requires
  • attention to detail
  • strong sense of organization
  • helpful if know software to create online help

11
Programmers
  • People who make your program work as well as it
    looks.
  • 2 types of programmers
  • Hard-core Java, C programmers
  • Authoring system programmers (Flash)

12
Video Crew
  • Includes the full range of pros
  • Also needed at the video shoot
  • special computer person
  • sound professional

13
Sound Designer
  • Sound effects and music can save a boring
    application
  • 2 types of functions to handle
  • Technical duties
  • Creative duties

14
Media Acquisition Team
  • Do the legwork for acquiring media, not the ones
    who decide what type of images, videos, and
    sounds need to be acquired.
  • Need to be sticklers for the law

15
Content Owner
  • The person or corporation that owns the original
    resource - the book, encyclopedia, film - that
    you are using as your base.
  • Be diplomatic with them
  • Not same as Content Expert which is part of the
    Information Design team.

16
Upper Management or The Client
  • Your boss
  • Not concerned with reaching the same artistic
    heights as you are.
  • Holds the purse strings
  • Keep them informed

17
Summary
  • One person is not going to know as much about
    each of these subjects as a team of experts, but
    it is perfectly reasonable for you to know enough
    to do a credible job in all of these areas in
    your own multimedia.

18
Skills Required
  • Audio production and postproduction
  • Video production and postproduction
  • Computer programming
  • Artistic design
  • Graphic art
  • Scriptwriting
  • Image processing
  • User interface design
  • Multimedia architecture

19
Best Type to Head the Development Team
  • Have a range of skills and are experienced with a
    number of different disciplines

20
Best Type
  • Graphics designer who has learned to program
  • Technical writer with a fine arts background

21
Best Type
  • Among best to have on team are professional
    programmers who are active performers in music or
    theater.
  • People from any type of artistic background
    usually can provide interesting skills
  • Consider unusual mixes - someone with a
    background in theater can provide a strong
    narrative sense
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