Session 5: Conducting Focus Groups - PowerPoint PPT Presentation

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Session 5: Conducting Focus Groups

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Focus on specific/recent events or time periods ... Translate focus groups findings into a brief 10-15 question survey. Attach a copy of your focus group guide ... – PowerPoint PPT presentation

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Title: Session 5: Conducting Focus Groups


1
Session 5 Conducting Focus Groups
2
Implementing Focus Groups
  • 1st Focus Group Session (30 minutes)
  • Group 2 moderate Group 1 respondent
  • Group 4 moderate Group 3 respondent
  • 2nd Focus Group Session (30 minutes)
  • Group 1 moderate Group 4 respondent
  • Group 3 moderate Group 2 respondent

3
Debriefing Questions
  • How did you narrow your topics?
  •  
  • Were these groups too heterogeneous?
  • Any surprises or problems?
  • Did you have enough material for ½ hour?

4
Interview and Questionnaire Tips for Formative
Evaluations
  • Elicit information on program implementation
  • Focus on specific/recent events or time periods
  • Anticipate barriers, problems, or complications
    to implementation or service delivery
  • Use of follow-up questions to generate more
    detail
  • Vague questions generate vague answers
  • Be careful to avoid leading language

5
Readings and Assignment for Next Time
  • Trochim, Chapter 5
  • Weiss, Chapter 11
  • Survey Instrument Due
  • Translate focus groups findings into a brief
    10-15 question survey
  • Attach a copy of your focus group guide
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