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The North American Retail Olive Oil Market

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... Week Periods ending May 16, 2009. AC Nielsen ending May 16, 2009 ... AC Nielsen ending May 16, 2009. Total U.S. Pourable Oil: Volume and Dollar Shares by Type ... – PowerPoint PPT presentation

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Title: The North American Retail Olive Oil Market


1
The North American Retail Olive Oil Market
  • The Chairmans Report
  • New York, NY June 26, 2009

2
The United States Retail Olive Oil Market
3
U.S. Imports of Olive OilVolume Trend in Metric
Tons (000)
Estimate based on 4 months data

Source USDA
4
U.S. Imports of Olive Oil ( by Country of
Origin)
05/06 Crop Year
06/07 Crop Year
07/08 Crop Year
08/09 Crop Year
Source US Department of Commerce
5
World Olive Oil Production (A)2008-2009
Source International Olive Oil Council
6
World Olive Oil Production (B)2008-2009
Source International Olive Oil Council
7
World Olive Oil Production (C)2008-2009
TOTAL (A,B,C) 985.5 2807.5
673.5 2807.5 611
1007.5
Source International Olive Oil Council
8
Total U.S. Pourable Oil Cost Per Ounce Trend
Cents
Rolling 12-Week Periods ending May 16, 2009
AC Nielsen ending May 16, 2009
9
Total U.S. Pourable Oil Volume Sales Trend
The Pourable Oil Category, as defined by AC
Nielsen, consists of vegetable, corn, canola,
peanut, sesame, soybean and olive oil
VOLUME SALES TREND
-0.9
0.0
-1.9
-2.7
-6.5
Calendar Year Data
AC Nielsen ending May 16, 2009
10
Total U.S. Pourable Oil Volume and Dollar Sales
Change by Type
Volume Sales Pct. Change vs. YAGO
Dollar Sales Pct. Change YAGO
Category at 2.2
Category at 13.4
NOTE All Other Total Pourable (Vegetable
Corn Canola Olive Peanut)
AC Nielsen ending May 16, 2009
11
Total U.S. Pourable Oil Volume and Dollar Shares
by Type
Volume Share of Pourable Oil
Dollar Share of Pourable Oil
Total Dollar Sales 1.8 Billion Dollars
Dollar Sales Pct Chg vs. YAGO 13.4
Total Volume Sales 1.053 Billion Gallons
Volume Sales Pct Chg vs. YAGO -2.2
NOTE All Other Total Pourable (Vegetable
Corn Canola Olive Peanut)
AC Nielsen ending May 16, 2009
12
Total U.S. Olive Oil Volume Sales Trend
0.0
0.3
7.2
(1.2)
(3.0)
Calendar Year Data
AC Nielsen ending May 16, 2009
13
Total U.S. Olive Oil Glass/Tin Volume and Dollar
Shares
Volume Share of Total Olive Oil
Dollar Share of Total Olive Oil
Total OO Volume Sales 17.63MM gallons,
.7 Total Glass Volume Sales 14.84MM gallons,
.6 Total Tin Volume Sales 2.79MM gallons, .9
AC Nielsen ending May 16, 2009
14
Total U.S. Olive Oil Volume Shifting by Package
Type
13.5
25
23
15
19
30
28
30
28
31
75
69
70
77
72
72
70
81
85
86.5
Calendar Year Data
AC Nielsen ending May 16, 2009
15
Total U.S. Olive Oil Dollar Shifting by Package
Type
7
8
11
8
13
13
15
18
17
14
12
87
89
82
85
92
92
93
87
86
83
84
Calendar Year Data
AC Nielsen ending May 16, 2009
16
Total U.S. Olive Oil Pure/EV/EL Volume and
Dollar Shares
Volume Share of Total Olive Oil
Dollar Share of Total Olive Oil
Total OO Volume Sales 17.63MM gallons, .7
Total Pure Volume Sales 5.39MM gallons,
2.4 Total EV Volume Sales 10.2MM gallons,
.5 Total EL Volume Sales 2.04MM gallons,
-2.2
Total OO Dollar Sales 686MM dollars,
1.1 Total Pure Dollar Sales 167MM dollars,
2.3 Total EV Dollar Sales 435MM dollars,
1.3 Total EL Dollar Sales 84MM, -2.0
AC Nielsen ending May 16, 2009
17
Total U.S. Olive Oil Volume Shifting by Variety
(Gallons 000)
10
14
15
14
15
18
13
17
14
16
16
53
49
55
57
58
47
41
44
35
37
32
33
52
51
47
42
38
38
36
31
30
32
Calendar Year Data
AC Nielsen ending May 16, 2009
18
Total U.S. Olive Oil Dollar Shifting by Variety
Sales (MM)
13
14
14
15
15
15
17
17
16
17
16
55
58
61
62
64
53
54
41
45
47
51
42
27
39
37
32
30
31
25
24
23
30
Calendar Year Data
AC Nielsen ending May 16, 2009
19
Total U.S. Olive Oil Package Size Volume and
Dollar Shares
Volume Share of Total Olive Oil
Dollar Share of Total Olive Oil
44oz 2
44oz 1
68oz 4
51oz 8
68oz 3
AC Nielsen ending May 16, 2009
20
Total U.S. Olive Oil Volume Shifting by Package
Size
(Gallons 000)
gt1
1
1
1
14
13
18
14
5
4
4
8
4
7
8
7
2
3
1
1
15
14
17
18
14
17
13
11
36
34
37
35
6
6
6
4
Calendar Year Data
AC Nielsen ending May 16, 2009
21
Total U.S. Olive Oil Dollar Shifting by Package
Size
Sales (MM)
7
7
9
7
6
6
16
13
13
17
6
15
19
18
14
12
41
42
41
38
10
9
7
7
Calendar Year Data
AC Nielsen ending May 16, 2009
22
Total U.S. Olive Oil Average Price Per Volume
(16oz)
Rolling 12-Week Periods ending May 16, 2009
Dollars
AC Nielsen ending May 16, 2009
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