GCIS Annual Report for the Financial Year 2004-2005

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Presentation to the Portfolio Committee on
Communications
GCIS Annual Report for the Financial Year
2004-2005
4 November 2005
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Introduction
For government communication, as for all of
government, embarking on a new term of government
at the beginning of the Second Decade of Freedom
cannot mean business as usual. It is a time for
more effective and faster implementation a time
that requires a consolidation and
intensification of work in progress, . . .
innovation and changes in mindset.PMG note
graphics not included , please email
info_at_pmg.org.za

• Minister in The Presidency, Dr EG Pahad,
• Debate on GCIS budget in National Assembly
• 18 June 2004

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Introduction
GCIS Annual Report sets out in detail

• How GCIS sought to apply this injunction
• Important advances made in government
  communication efforts
• Enhanced capacity to meet the major challenges
  that still lie ahead in our endeavour to make the
  right of all citizens to information on
  government policies and actions a reality.
  PMG note graphics not included , please email
  info_at_pmg.org.za

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Introduction

• Key initiatives during the period under review
  2004-05

• Some activities undertaken in 2005 within the
  strategic plan presented in March 2005

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Extending the system improving performance

• Increase public participation
• Access to information about local services

GCIS was charged with this task on its formation

• Some 220 municipal communicators trained

• Provincial workshops convened - informed
  development of a framework for communication in
  the municipal sphere, incl. recommendations for
  structures, capacity, an annual communication
  cycle to interface with provincial and national
  cycles

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Extending the system improving performance

• Preparation for the second-generation MPCCs under
  way
• Plans in place to establish MPCCs in 4 districts
  to meet the First Generation objective 1 MPCC in
  each district

Number of MPCCs at end of 2004-05 Financial Year Number of MPCCs at end of 2004-05 Financial Year
Target set in 2004 PoA 60
Target achieved end 2004 65
Operational MPCCs 2005 12
TOTAL 77
Research at 18 MPCCs in operation for more than 3
years, to

• Improve service delivery
• Inform the business plan for the programme

Results will be part of input into the annual
MPCC evaluation workshop in November 2005.
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Extending the system improving performance
Future perspectives informed by

• Review of MPCC funding options being undertaken
  with National Treasury and the dplg
• Insights gained from a recent study tour to
  Brazil to learn from their experience in
  integrated service delivery.

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Extending the system improving performance

• GCIS now has responsibility for the Batho Pele
  Internet Gateway

• An integral part of government communication
  efforts, along with the 1020 Batho Pele Call
  centre
• A one-stop portal for information about
  government services, assisting those who help the
  public with access to information about
  government services, e.g. MPCCs, CDWs, CBOs and
  NGOs
• Content of the Gateway portal is being translated
  into all official languages to assist these
  intermediaries and citizens with direct access to
  Gateway. PMG note graphics not included ,
  please email info_at_pmg.org.za

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Extending the system improving performance
Efforts to enhance the capacity and standards of
government communication

• Second intake of Academy of Government
  Communication and Marketing completed
• Continuing interest amongst communicators to
  benefit from this initiative
• 40 communicators from national, provincial and
  local government and some parastatals enrolled
  and are awaiting their results

• Survey among journalists on their perceptions
  of govt communication
• Survey completed
• GCIS is studying the report to see how
  improvements can be made
• Media account of government communications is
  a balanced one combining recognition of
  progress with some incisive criticism!

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New products and extended platforms
Product innovations PMG note graphics
not included , please email info_at_pmg.org.za
11
New products and extended platforms
Extending the reach of information about
opportunities, especially to those with least
access to the media PMG note graphics not
included , please email info_at_pmg.org.za
12
New products and extended platforms
Azishe Ke! Opportunity knocks

• Broadcast on SABC 2 Saturday mornings at 9.30
  a.m.
• Shows real stories of ordinary people who have
  accessed and benefited from economic
  opportunities created by government programmes
• Aim to inspire and raise public awareness of
  opportunities and how they can be accessed

• Tender for the update of the publication
  published
• Interactions with development finance
  institutions are eliciting contributions towards
  the sustainability of this PMG note
  graphics not included , please email
  info_at_pmg.org.za

13
New products and extended platforms

• Launch of Vukuzenzele brought major addition
  to platforms for communicating information about
  the opportunities of democracy and how to
  access them

• Written for all but aimed at those with least
  access to the media
• Distribution of the 1m copies reaching into new
  areas. PMG note gaphics not included ,
  please email info_at_pmg.org.za

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New products and extended platforms
Back-office for intermediaries
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New products and extended platforms

• Public response to the TV series and Vukuzenzele
  - letters calls to 1020 - indicate they are
  fulfilling a public need for information and
  communicating the message of partnership between
  public and government in programmes to create
  opportunities and fight poverty

• Research is being done to

• inform the efforts to improve quality
• ensure a match with what the intended
  readers expect. PMG note graphics not
  included , please email info_at_pmg.org.za

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New products and extended platforms

• Contribute to public access to information about
  govt activities programmes

• Initiated as a service to the community media
  sector but increasing uptake of Bua News material
  by mainstream media
• Upswing in utilization of Bua News articles in
  internet news sites
• Wider international coverage through partnerships
  and co-operation agreements with international or
  foreign agencies

• Smart News Network
• International (SNNI)
• Prensa Latina
• IRNA
• Xinhua news agency

GCIS participation in international conferences
provided opportunities to highlight the need to
enhance the coverage of Africa in international
media and to build relations to promote this.
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Administration
GCIS continued to pay unremitting attention to
effective and efficient support to its core
functions

• Information technology
• Human resource management
• Procurement
• Financial administration

An unqualified report - without even Emphasis
of the Matter - from the Auditor-General,
contained in the GCIS Annual Report.
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Administration
With approval of National Treasury MDDA funds
were transferred in a single tranche - quarterly
reports to GCIS gave regular accounts of how the
funds were being used
2005/06 Budget R204,149m
MDDA R7,0m
IMC R65,9m
Given the size of the IMC allocation it was
transferred in quarterly accounts
The 2005/06 budget included a once-off R10m to
cater for the Ten Year Celebrations, two State of
the Nation Addresses in 2004/05 and the
Inauguration of the President
99,8 of the allocated budget was spent as
intended, with the 0,2 under-expenditure
related to vacancies arising from staff turnover.
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Administration
In last years allocation for the MTEF period, the
following additions were made to the baseline
R40,0m, R28,5m and R28,0m for the respective years
MTEF Period 2005/06 2006/07 2007/08
Total 249 130 251 053 261 681

• Additional funds will go towards
• Learnership programme
• E-Gateway
• Publication in the national telephone directory
  of contact details for Information Officers under
  the Public Access to Information Act
• Additional personnel and operational costs of
  communication officers particularly in local
  offices
• 16 Days of Activism campaign
• Popular government magazine Vukuzenzele.

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Administration
Estalishment Funded Unfunded Filled
432 382 50 357
Filled posts (31 March 2005) Male Female
365 47.9 52,1
Senior Management Male Female
Senior Management 60 40
People with disability GCIS Govt target
People with disability 2.5 2
Total African Coloured Indian White
365 74 8.8 2.5 14.7
Total HQ Midtown Regions Parliamentary
365 240 118 7
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Promoting partnership and participatory democracy

• The fostering of partnership of all of society in
  united action around common development goals -
  a focal theme in the work of GCIS

• involvement in the work of the IMC
• Continuing support for the MDDA
• Engagement in the process towards the
  transformation of the advertising and marketing
  industry. PMG note graphics not included ,
  please email info_at_pmg.org.za

22
Promoting partnership and participatory democracy
Past year saw a breakthrough in the process
towards transformation

• Overarching Transformation Charter completed
  with support from a wide spectrum of
  stakeholders, incl. those recently joining/
  rejoining the process e.g. PRISA SAMRA
• Charter meets all requirements of the BBBEE Act
  and Strategy - aligned to the latest codes
• Ceremonial signing of the Charter scheduled for
  24 November
• Will be submitted to the Minister of Trade and
  Industry for gazetting as a Section 9 Charter
• Monitoring and Steering Committee will be phased
  out once a Sector Charter Council has been
  established.

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Promoting partnership and participatory democracy

• Best-practice guidelines for government
  procurement of marketing and advertising
  completed
• Should have a positive impact on governments
  handling of advertising and marketing bids and in
  particular on participation by small emerging
  Black-owned companies. PMG note graphics
  not included , please email info_at_pmg.org.za

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Promoting partnership and participatory democracy
Imbizo campaign reached new heights and has
evolved in ways to engage more effectively in
promoting solutions to identified problems

• Two focus weeks each exceeded the previous ones
  ito number of events

Nov 01 Apr 02 Oct 02 Apr 03 Oct 03 Sep 04 Apr 05
Events 170 300 320 365 410 427 487

• Outside formal campaigns direct interaction of
  imbizo has increasingly become the norm of
  government communication.

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Promoting partnership and participatory democracy
GCIS is currently contributing to a number of
communication campaigns in which the active
partnership of all of society is critical to
success
The annual international campaign from 25
November to 10 December - of 16 Days of Activism
for No Violence against Women and Children

• More South Africans from all sectors heed the
  call, strengthening the national movement against
  woman and child abuse
• Additional allocation for the campaign in this
  years GCIS budget being used to boost the
  communication campaign and extend its reach
• Campaign will include a postcard pledge, the
  white ribbon, an SMS campaign and a Torch of
  Peace, among others. PMG note graphics not
  included , please email info_at_pmg.org.za

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Promoting partnership and participatory democracy
NEPAD Peer Review of SA
GCIS is working with the DPSA on a communication
campaign to maximise the participation of South
Africans in the Review

• To create awareness
• To promote the co-operation among South Africans
  in reviewing progress made in the first decade of
  freedom
• To identify areas for further improvement
• To agreeing on a national vision and programme to
  take our democracy to new heights. PMG note
  graphics not included , please email
  info_at_pmg.org.za

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Promoting partnership and participatory democracy
2010 World Cup

• Working with the IMC, and in consultation with
  the 2010 Local Organising Committee and FIFA,
  first steps have been taken towards a national
  communication partnership around the hosting of
  the 2010 World Cup itself, to

• ensure that as a nation we make the most of this
  unique opportunity for marketing our country
• further strengthening national unity and
  accelerating development. PMG note graphics
  not included , please email info_at_pmg.org.za

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Promoting partnership and participatory democracy
Accelerated and Shared Growth Initiative of South
Africa

• Major focus of communication for the coming
  period
• Government joining hand with social partners to
  develop a comprehensive initiative that will
  raise the range of growth to higher levels, in a
  manner that benefits all South Africans

Encouraging trends in indicators of the national
mood create a positive environment for
communication, domestic and international, to
explain the initiative and promote partnership
for its implementation.
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End