Persuasion - PowerPoint PPT Presentation

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Title:

Persuasion

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The process of influencing attitudes, beliefs, values, and behavior. Persuasive Speeches: Increase understanding and awareness ... Cognitive Dissonance ... – PowerPoint PPT presentation

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Title: Persuasion


1
Persuasion
  • Theories of Persuasion
  • Theories of Motivation
  • Types of Persuasive Speeches

2
Persuasion
  • The process of influencing attitudes, beliefs,
    values, and behavior.
  • Persuasive Speeches
  • Increase understanding and awareness
  • Influence audiences choices
  • Must have more than 1 viewpoint
  • Seek a response from the audience

3
Rhetorical Proofs
  • Logos
  • The audiences reasoning ability
  • Pathos
  • Appeals to emotions
  • Ethos
  • Moral character and credibility

4
Ethos
  • Aristotle most powerful source of influence
    possible
  • Opinions are based on
  • Existing opinions
  • Appearance
  • Introduction

5
Ethos
  • Ways to establish credibility
  • Common interest with the audience
  • Trust between the speaker and the audience (you
    can do this be divulging small pieces of info
    about yourself)
  • Status explain your qualifications to the
    audience
  • Support use reliable, unbiased sources
  • Delivery better deliveryhigher credibility
  • VA and Presentation having a presentation aid
    shows that you care about your topic and
    presentation

6
Contemporary Theories of Persuasion
  • Cognitive Dissonance
  • The difference between what persuaders say, what
    they believe, and how they act.
  • Monroes Motivated Sequence

7
Motivation Techniques
  • Maslows Hierarchy of Needs
  • McClellands Needs
  • Contribution

8
Types of Persuasive Speeches
  • Conviction
  • Conversion
  • Refutation
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