Social Cognition

1
Social Cognition

• The way we attend to, store, remember, and use
  information about other people and the world
  around us
• First impressions

2
Groups Influences

• Social Facilitation
• Social Loafing
• Group polarization
• Group Think

3
(No Transcript)
4
(No Transcript)
5
Attributions

• What is the cause?
• Internal attributions
• External attributions
• Theory of causal attribution
• Consensus
• Consistency
• Distinctiveness

6
(No Transcript)
7
(No Transcript)
8
Attributions

• Prone to error
• Taking shortcuts
• Attributional biases
• Fundamental attribution error
• Self-serving bias
• Actor-Observer Bias
• Belief in a just world

9
(No Transcript)
10
Cognitive Dissonance

• The unpleasant state that occurs when attitudes
  don't match behaviors
• Responses

11
(No Transcript)
12
Attitudes and Behavior

• Attitude change
• Persuasion
• Mere exposure effect
• Obstacles to persuasion

13
Relationships

• Liking
• Repeated contact
• Similarity
• Physical attraction
• Proximity
• Mere exposure

14
Relationships

• Loving
• Passionate love
• Compassionate love
• Triangular model of love
• Passion
• Intimacy
• Decision/commitment

15
Social Organization

• Deindividuation
• Norms
• Conformity
• Aschs Study
• Compliance
• Obedience
• Milgram
• Aggression
• Helping behavior
• Altruism
• Prosocial Behavior
• Bystander Effect

16
Conformity by Group Size
17
Follow Up Studies

• Later, Asch measured the effect of having at
  least one confederate dissent give the correct
  answer

18
Foot in the Door

• Start with a small request
• Follow up with a large one

complying with large request
19
Door in the Face

• Start with a large request.
• Follow up with a small one.

complying with small request
20
Low-Ball

• Make an attractive initial offer
• After getting a commitment, make the terms less
  good

21
(No Transcript)
22
Milgrams Results
23
Aggression

• Correlation in twins

24
Bystander Effect

• (Data from Darley Latane, 1968)

25
Bystander Effect

• (Data from Darley Latane, 1968)

26
Stereotypes

• Why prejudice?
• Realistic conflict theory
• Robbers Cave study
• Social learning theory
• Social Cognition theory
• Us vs Them
• Changing prejudice
• Contact Hypothesis
• Recategorization

27
Realistic Conflict Theory
Scarce Resources
Competition between groups
Prejudice
28
Personal Space
29
Design and Crowding

• A stressful dorm design

30
Design and Crowding

• A non-stressful dorm design

31
Street Design

• Crowded feeling neighborhood

32
Street Design

• Open feeling neighborhood