E-business

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E-business

• Doc.Dr.Ivana Švarcová,CSc.
• Dept.of Information Technology

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• One of the most popular Internet myths claims
  that building an online store is easy All the
  customer has to do is point, click, and buy! But
  in reality, successful e-commerce is far more
  complex and unlike any other website project you
  may have tackled in the past. Before that first
  cyberbuck finds its way into your bank account,
  you need to do considerable research and
  planning.

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• Information systém (IS)
• IS as the main point of organization
• Theory of IS
• Defination of IS
• IS as open group of informations and
  transformation of them
• IS and ICT
• IS and users
• IS and business

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• e-business one of the way of market
• new strategy that works in a cost-conscious
  marketplace
• position of e-business
• make the right decisions in your design and
  setup, you'll certainly improve your chances for
  success.

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• To beginnig of e-business - everything you need
  to consider before beginning your snazzy new
  e-business
• Before you get your start of it , you'll need a
  solid plan of attack

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• generate a realistic e-business plan
• create a site design that caters to your online
  customers
• deal with things like credit cards, tax,
  shipping, and security
• and decide whether you should build, buy, or
  rent an e-commerce solution to manage your site's
  transactions

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E-business

• put together a successful online business plan
• How to Sell, Sell, Sell!
• - How do you like to shop

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• take all day and browse around until something
  catches your eye?
• Or do you march right up to the clerk and say, "I
  need a cheap widget with a whoziwhatzit (he who
  would search for pearls must dive below )
• I'm looking for a brownish butter-like substance
  made out of peanuts perhaps something I could
  spread on bread with jelly. You got any of that?"

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E-business

• the product that you're seeking often defines how
  you shop for it
• This is an important concept to remember when
  creating your online presence
• What exactly is your product?

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• Who is your target audience?
• How will they want to interact with your company
• How can your site enhance this interaction?

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• Many Web-based stores allow you to search through
  their stock by category or by keyword.( These
  methods are, for the most part, derivatives of
  the technologies that make their one)
• But are the customers at your site going to find
  shopping by category intuitive

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E-business

• There are many different ways to sell your
  product on the Web, but most techniques tend to
  fall into one of the following categories
• Gifts and Impulse Products (makes its site
  as fun to explore as it is to shop

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• Commodity Products
• Everyone knows what a CD or a book looks like.
  They are pretty low-risk purchases since you
  don't have to worry about whether they're the
  right color or compatible with your system. What
  matters is that the seller has them in stock at a
  good price.

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• Merchants who offer commodity-type products
  are differentiated by their products' price,
  selection, and availability.
• CDNow and Amazon are working hard to be the
  killers in this arena
• The better you can cater to your customers,
  the more business they're likely to do with you.

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• Considered Purchase Products
• e-commerce software packages
• offer side-by-side comparisons of different
  products
• example Sites such as mySimon

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• Configurable Products
• A case in point is computer workstations and
  servers. The basic components are the same, but
  you can choose how roomy or fast each of those
  parts will be

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• Categorized and Indexed Catalogsdoes a good job
  of organizing things so you can get in and out
  quickly
• the industrial supply catalog

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• You need to figure out what's right for your
  company and your products not necessarily what's
  easiest to build.
• To be competitive, you need to understand how
  your customers want to work with you, what levels
  of convenience they desire, and what features
  they will value in your online store.

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• Automated Answers and Advice
• Automated Recommendations

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• Basically, you have three options
• Buy a ready-made solution.
• Rent space in a network-based e-commerce
  solution.
• Build the system from scratch with components and
  parts

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• Option 1 Buy a ready-made system that closely
  matches your specifications.
• If your business needs closely match what the
  package offers, buy it! This will save you money
  and a good deal of time. If the system is lacking
  some of your prioritized features, however, you
  may want to think again. The solution may be a
  good fit right now, but not in the future

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• Option 2 Rent space at an E-Commerce ASP.
• - That's great if there's a good match between
  what they provide and what you need, but
  otherwise, you'll end up frustrated and searching
  for a new solution before long

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E-businessDoc.Dr.Ivana Švarcová,CSc.

• Option 3 Build the system from scratch to your
  specifications.
• - This approach will give you the exact
  solution you need but will require expertise,
  time, and a sizable budget to pull it off. The
  advantage is that you can build the features and
  functions you need to be unique and competitive
  in the marketplace