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Target The Phrases Your Customers Are Searching

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If a phrase is too competitive you won't percolate to the top of the listings. ... http://www.123movers.com/guides/find_realestate_agent.asp ... – PowerPoint PPT presentation

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Title: Target The Phrases Your Customers Are Searching


1
Target The Phrases Your Customers Are Searching
  • Key phrase research is the most important part of
    SEO.
  • If a phrase is too competitive you wont
    percolate to the top of the listings.
  • If a phrase isnt searched being 1 wont
    matter.
  • Free Key Phrase Research Tools
  • http//freekeywords.wordtracker.com/
  • http//www.keyworddiscovery.com/search.html
  • https//adwords.google.com/select/KeywordToolExter
    nal
  • http//inventory.overture.com

2
The 5 Most Important Factors To Rank Well In
Google.
  • Titles with good key phrases. 5-8 words.
  • Key phrase rich body content. Target 1-2 key
    phrases within each page. Use the phrase as much
    as makes sense to the reader.
  • Cross-linking pages within a site using the
    targeted key phrase as the hyperlink.
  • Links from external sites using the targeted key
    phrase as the hyperlink.
  • Continually updated content.

3
Make Your Site A Link Magnet For Other Web Sites
  • http//www.managementhelp.org
  • http//www.insidermedicine.com
  • http//www.oswd.org/designs/favorites/
  • http//commons.wikimedia.org/wiki/CommonsPicture_
    of_the_Year/2006
  • http//www.123movers.com/guides/find_realestate_ag
    ent.asp
  • 2 in Google for how to pick a real estate agent

4
Learn How To Use The Google Sitemap To Rank
Better In Google
  • Google Webmaster Central
  • http//www.google.com/webmasters/
  • http//www.xml-sitemaps.com is a good tool for
    generating a sitemap.
  • Upload created file to your root directory
    www.yourdomain.com/sitemap.xml
  • Complete the site verification instructions at
    Google.
  • Google Webmaster Central provides a lot of great
    information.
  • Top search queries
  • Top search query clicks
  • Internal and external links to specific pages
    within your site
  • Common words in external links to your site
  • Web crawl errors
  • robots.txt analysis

5
Use All The Work Your Competitors Have Done To
Beat Them In The Search Listings
  • Yahoo Site Explorer
  • http//siteexplorer.search.yahoo.com
  • Great Top 10 Analysis Tool
  • http//www.webuildpages.com/cool-seo-tool/
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