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Creating extraordinary experiences

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... promotional strategies have been used by artists who want that little extra draw... essential elements, including biographies, fact sheets, press ... – PowerPoint PPT presentation

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Title: Creating extraordinary experiences


1
Creating extraordinary experiences that amplify
your artistic expression to your
audience, delivering incredible impact, powerful
influence and lasting impressions.
2
PURE PASSION…
There are times in life when we are committed to
pursuing our passions. Every molecule in our body
is focused on doing what we love. At other
times, necessity and responsibility dictate that
we put our dreams aside and do what needs to be
done. PHANTOM POWER PRODUCTIONS was formed to
help independent musicians and other entertainers
find life balance. You begin by telling us what
you value most in life and then we order all the
busy details around that.
3
ENDURING PERSISTENCE…
You don't have to neglect your responsibilities
to pursue your passions, and you don't have to
neglect your commitments to do what you love.
When you persist in incorporating your
interests into your life, the fire within you
ignites. And it is this fire that ultimately
makes your dreams a possibility.
4
ENDLESS POSSIBILITIES!
PHANTOM POWER PRODUCTIONS specializes in working
with independent performers by providing
affordable marketing, publicity and promotional
services so that you can pursue your passions
while attending to your commitments. Whether
it's itemized services you seek, or contracted
solutions, you will find truth behind the winning
equation in which PHANTOM POWER PRODUCTIONS was
found…
5
THE PPP STORY
Since 2000, PHANTOM POWER PRODUCTIONS has strived
to elevate independent performers to the next
level. Tapping into the life balance every
artisan with a day job craves, PHANTOM POWER
utilizes an integrated client-centric approach
that offers a creative, efficient and affordable
solution that aligns with their objectives.
PHANTOM POWER PRODUCTIONS is driven by working
relationships, documented writing credits, major
media placements, communications experts,
industry knowledge, solid contacts and the
ability to think outside the box. We are custom
ideation specialists trained to open doors for
the client that, at their current position, may
otherwise be closed. Working within budgets to
explore every possibility, PHANTOM POWER
PRODUCTIONS creates custom publicity, marketing
and Promotional campaigns that deliver proven
return, whether that be press coverage, radio
airplay, an increased fan base, better quality or
quantity of venues played, sales drivers, major
label representation or just more free time to
hone their craft.
6

YOUR BIGGEST PHAN
  • Only PHANTOM POWER PRODUCTIONS brings your
    passions to life through a powerful combination
    of reputable publicity, image-building marketing
    and volume-enhancing promotions.
  • Our goal is to maximize the possibilities that
    exist with your target audience whether they
    include media, your fan base or your peers.
    PHANTOM POWER PRODUCTIONS delivers a variety of
    services ranging from custom campaign development
    to execution.
  • Proven ability to assess the most relevant, most
    cost effective and most creative ways to
    accomplish your objectives
  • Documented media hits ranging from online
    publications and local industry papers to major
    television network features
  • Extensive knowledge of music events throughout
    the region and established relationships with
    many event directors, organizers and promoters
  • Experience in providing professional
    implementation of audience promotions focusing on
    enhancing the client/fan relationship
  • Published written work with relevant angles and
    massive reach
  • A totally turnkey operation dedicated to
    maximizing your industry exposure and target
    audience interaction

PHANTOM POWER PRODUCTIONS
7

OUR STRATEGY
At PHANTOM POWER PRODUCTIONS our main priority is
your audience. They inspire, they drive growth,
they invent, and they shape the world around us.
They are the consumers of our clients art
driving evolution. By identifying their
passions, we can help our clients create relevant
and engaging connections. We pride ourselves on
this strategy.
8
OUR PROCESS
At PHANTOM POWER PRODUCTIONS we use a 5 step
process
Each step is part of a collaborative effort
designed to attain a shared vision between our
agency and you. Together, we will leverage
success!
9
THE ROCK-N-ROLL CIRCUS
When the circus comes to town and you paint a
sign about it, that's advertising. Put the sign
on the back of an elephant, and march it through
town, that's promotion. If the elephant walks
through the mayor's flower bed, that's
publicity… If there is an
exchange of money for the right to see the
circus, that's sales. And if you planned the
whole thing, thats marketing.
- Lee Solters
10
Without publicity a terrible thing happens . .
. nothing.
- P.T. Barnum
11
PHANTOM POWER PUBLICITY
The idea behind publicity is simple . . . PHANTOM
POWER PRODUCTIONS acts as a liaison between the
media (print, radio, television and internet) and
you, ensuring that your current project is being
solicited to the proper outlets. It would be
difficult for you to call up a music editor and
pitch your album for review because there is no
objectivity. It would be tedious and aggravating
for you to worry about having the right people at
your CD release party or big benefit when you
have so many other concerns on your mind. We take
the worry and work out of your hands! We have
an in-depth knowledge of, and an established
relationship with local, regional and national
media that allows us to contact the appropriate
person about your project.
12
PPP ROCK PUBLICITY FILERTM
PHANTOM POWER PRODUCTIONS utilizes a proprietary
formula when assessing the newsworthiness of your
angle and composing your press release.
  • Is your story relevant?
  • Entertaining
  • Compelling
  • Happening
  • Interactive
  • Is your story ownable?
  • Unique
  • Consistent
  • Special
  • Is your story convincing?
  • To the point
  • Objective
  • Ideal conditions for coverage
  • Is your story knowledgeable?
  • Know your industry
  • Know your players
  • Know your media

13
COMPANY WE KEEP
The PHANTOM POWER PRODUCTIONS distribution list
includes popular music critics and editors at
every daily newspaper in the United States with a
circulation of more than 10,000 readers, major
magazines, websites, entertainment reporters at
major news service syndicates like the AP,
freelance journalists, reviewers and radio
programmers.
14
PPP PLACEMENTS
15
PPP PLACEMENTS
16
PPP PLACEMENTS
17
PPP PLACEMENTS
18
Marketing is no longer about selling. its
about creating relationships that cultivate
emotional preference.
- Daryl Travis Emotional Branding
19
PHANTOM POWER MARKETING
PHANTOM POWER PRODUCTIONS integrates the
disciplines of traditional and cutting-edge
marketing practices to create loyalty and
emotional preference for your art. 70
30 Today 70 of the consideration/adoption/loyalt
y process is based on emotional factors (the rest
is rationally driven). Documented research
supports the position that reaching your audience
while theyre in a positive frame of mind
enhances their willingness to embrace new things
and remember them. By marrying the fun,
energetic and engaging experience of your target
audience with your art they will be more likely
to prefer AND remember you.
Source Event Marketer Magazine, 2003 Brand
Keys, 2005
20
TOUCHPOINTP MARKETINGTM
PHANTOM POWER PRODUCTIONS personalizes the
experience that your fans have with your music by
placing your art in their body, mind and soul.
P-Dimensional Touch Point MarketingTM (TPMTM) is
the act of forging an emotional bond between you
and your fans.
BODY
first impression
MIND
memorable
SOUL
loyal fan
21
INDIFFERENCE TO ACTION
Not only does face-to-face marketing continue to
gain ground as a lead marketing strategy for
those seeking to create and enhance relationships
with their audience, but performers have long
been capitalizing on the live performance venue
as an opportunity to engage with their fans. It
wasnt long ago that girls were passing out at
the sight of Elviss gyrating hips . . . he was
connecting . . . he was interacting. Interaction
empowers your audience . . . it is the key to a
loyal fan base.
INTERACTION
Spectator (awareness stage)
Fan (relationship stage)
22
LIGHTS, CAMERA, INTERACTION!
INTERACTION Is the most important aspect of
marketing at your event.
  • WHY?
  • 75 of concert-goers talk about the event after
    they leave!
  • 37 tell others about their experience later the
    same day!
  • 40 tell others within two days!

Source Event Marketer Magazine, 2006
23
If you book them, they will come.
- Waynes World
24
PHANTOM POWER PROMOTIONS
  • Through mass, direct, online and event marketing
    campaigns, our promotional strategies have been
    used by artists who want that little extra draw…
    and who doesnt?
  • PHANTOM POWER PRODUCTIONS offers true buzz
    creation! By creating custom promotional
    incentives we grow your event attendance, boost
    your revenue, increase your demand and,
    ultimately, make you more successful!
  • Why you need Promotion . . .
  • To create a successful event
  • To increase your fan base
  • To amplify your image and exposure
  • To increase revenues creating greater profits
  • To grow

25
LIVETM EXECUTION
LIVE
PHANTOM POWER PRODUCTIONS employs a street team
of volunteers whom embrace every opportunity to
spread the word about your music. We hand-pick
and carefully train all street team personnel
teaching them the importance of where they
distribute your promotional information based on
our proprietary LIVETM promotion approach, taking
into account location, interception, venue and
event.
TM
N T E R C E P T
V E N T
O C A T I O N
E N U E
26
ONLINE PROMOTION
  • There are thousands of Internet resources out
    there eager for new music, and well not only
    save you hundreds of hours online tracking them
    down, well research the best match for your
    style and deliver your music right to their
    inbox!
  • PHANTOM POWER PRODUCTIONS helps you gain exposure
    by submitting you to genre-specific Internet
    radio stations, online music magazines, online
    music directories, blogs, podcasts and other
    electronic music media.
  • Understanding the internet as a promotional tool
    is a critical part of delivering
  • Exponential growth in exposure for your music
  • Increased CD Sales
  • Internet radio airplay
  • Higher rankings in internet search engines such
    as Yahoo! and Google
  • Targeted traffic to your website
  • Increased fan base and show attendance
  • Competitive money saving solutions

27
YOU SAY YOU WANNA REVOLUTION?
  • MySpace is now one of the top five or ten most
    popular web sites on the planet -- right up there
    with Google, Yahoo and Ebay in total visitors and
    page views.
  • If you aren't promoting your music on MySpace
    yet, you need to start - fast! If you already
    have a MySpace artist profile, you need to make
    the best use of it so you get the maximum
    exposure possible.
  • PHANTOM POWER PRODUCTIONS spent years researching
    the MySpace phenomenon and has a complete
    understanding of
  • What most bands do wrong with their profile
    headline
  • Fine-tuning your MySpace profile for maximum
    punch
  • How to use the "Influences" and "Sounds Like"
    sections to reach your ideal fans
  • The one thing you must do with your song files
  • An awesome song sample trick hardly anyone is
    doing
  • What you really should and shouldnt -- do
    with your default photo
  • How to maximize your profile settings
  • Special resources to help you spice up your
    profile's look and feel

28
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29
IN GOOD COMPANY
S T E V E S A G E
Steve Frangadakis
30
(No Transcript)
31
PRICING
The following price points provide an example of
typical pricing for the indicated itemized
services. All PHANTOM POWER PRODUCTIONS
services are estimated on a customized basis.
Lets talk about the following solutions...
well work with you to meet your budget!
32
PERFECT PITCH
An effective Press Kit is a dynamic calling card
-- a substantive snapshot of what makes you truly
unique and poised for unlimited
possibilities. Carefully identifying your unique
selling points, developing and incorporating the
sharp message points which capture your craft,
and weaving them together in a simple and
professionally written format is a pivotal
communications tool for any artist. A press kit
with essential elements, including biographies,
fact sheets, press clippings, images and samples
of your work, is the "calling card" expected by
members of the media, talent buyers, management
and booking agencies and major labels. It should
be updated regularly and available in both an
offline and e-press kit pdf file. PHANTOM
POWER PRODUCTIONS is your turn-key resource for
professionally composed, skillfully designed,
hand-crafted custom press kits that will leave
your target with a lasting impression catapulting
you to a stardom far beyond that of your
competition.
33
GOING GOLD
PHANTOM POWER GOLD - Full Press Kit Service
Includes Composition 3 Revision
requests Logo Design Layout Graphic
Arts Promo Card Design Template Electronic
Press Kit Design Hosting Full Production of
up to 50 Kits 750
Does not include production materials
34
GOING PLATINUM
A frequent press release distribution schedule
should be identified based on milestones and
developments, and executed to keep your name in
front of your audience. PHANTOM POWER
PRODUCTIONS offers full press release services
including distribution to over 10,000 industry
contacts.
PHANTOM POWER PLATINUM

Includes ALL PHANTOM POWER GOLD
SERVICE Press Release Composition W/Regional
Distribution 950
Does not include production materials
35
GOING DIAMOND
PHANTOM POWER DIAMOND
  • Includes
  • PHANTOM POWER GOLD SERVICE
  • Press Release Composition with National
    Distribution
  • Local PHANTOM POWER PRODUCTIONS Media Database
  • Regional Special Event Database with contacts
    (2006)
  • Dedicated Street Team Promotion at 1 special
    event
  • MySpace Account Setup
  • Over 5500 Record Company names and addresses
  • 2000 Radio Stations to get airplay on
  • 660 Record Stores to sell your music at
  • 360 Distributors to distribute your music
  • 1700 Clubs and Venues to book and play at
  • 1389 CD Manufacturers to press your CD
  • 54 Music Conferences to attend
  • Database of Music Websites that will review
    your music
  • Do-It-Yourself Tutorials
  • 1200

Does not include production materials
36
ALL-INCLUSIVE BENEFITS
All PHANTOM POWER PRODUCTIONS clientele are
featured on the PPP website, in the PPP monthly
e-newsletter delivered to over 5000 targeted
industry recipients and on PPP TV, the dedicated
PHANTOM POWER YouTube Channel.
37
100 TURN-KEY SOLUTIONS
Publicity, Marketing Promotional Campaign
Ideation  Execution  Press Kit Composition,
Design, Production Distribution Bios,
One-Sheets Collateral Graphic Design Virtual
Press Kit Composition, Design
Hosting Electronic Press Kit Live Performance
Video Production Hosting Press Release
Composition Distribution Database of
10,000 Industry Contacts Online
Promotion Podcasting Promotion MySpace Social
Networking Account Maintenance Dedicated PPP
YouTube Channel PPP Monthly Newsletter with
Clientele Artist Features e-List Collection
Maintenance HTML Newsletter Development
Distribution Street Team Volunteer Collection
Management Fan Club Organization Special Event
Production, Promotion Publicity Event
Marketing Sponsorship Activation Custom Contact
Database Management
38
CONTACT
25 Ocean Boulevard, Suite 12 Atlantic Highlands,
NJ 07716

Jennifer L. Pricci President 732.291.4JEN jen_at_phan
tompowerproductions.com Shay Pantano Director Bus
iness Development 732.861.8878 shay_at_phantompowerpr
oductions.com Lisa Higley Coordinator Experientia
l Marketing 732.939.8002 lisa_at_phantompowerproducti
ons.com
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