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An eBusiness Proposal The Dot Com Phenomenon and The Luxury Life Company

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... cigars, wines, designer's furniture, accessories, jewelries and watches. ... With this way we try to minimize the cost of transportation, storage and delivery. ... – PowerPoint PPT presentation

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Title: An eBusiness Proposal The Dot Com Phenomenon and The Luxury Life Company


1
An e-Business ProposalThe Dot Com Phenomenon
and The Luxury Life Company
  • Antoniadis Savvas, Samara Nikoleta, Savvidou
    Panagiota
  • City College Affiliated Institution of the
    University of Sheffield

2
Outline
  • Introduction
  • Dot com Phenomenon
  • Some Examples
  • What is B2C and the Components
  • Our e-Business company
  • Managements Issues
  • Conclusion

3
Introduction
4
The internet
  • The year 1990 was the year that internet became
    widely known as a business environment.
  • Today any major corporation has a Web Site and IT
    that uses them to sell goods, automate, or
    generally to operate its business.
  • Information, communication entertainment and
    online buying are the most important objects of
    internet.

5
Dot Com Phenomenon
6
Dot-Com Diagram example
7
  • Companies which were set up to use the Internet
    as their prime trading platform, became known as
    dot-com.

8
Unstable Business Environment
  • The opinion of an expert, Bill Oxford, president
    of the Oxford Group, is important. He says he has
    never seen a faster rise and fall in market
    branding than fate of the dot-com. He calls the
    dot-com business model a house of cards, and
    says many companies are changing their names but
    not their business model.

9
Some Examples
10
Successful examples of e-Business Companies
  • Amazon. Com
  • Hotmail.Com
  • Yahoo. Com
  • Magazineonline.Com

11
Unsuccessful examples of e-Business Companies
  • Boo.Com
  • Pets.Com
  • Clothes.Com

12
Some reasons of failure 1/2
  • Over estimation of the e-market potentials by
    investors.
  • Inappropriate management and marketing
    strategies.
  • Misunderstanding of the nature of e-business.

13
Some reasons of failure 2/2
  • Managers applied traditional management in
    e-business unsuccessfully
  • Traditional management theory is
    insufficient for e-business models
  • The blind application of traditional
    management theory ignores the new markets
    elements.

14
What is B2C and The Components
15
B2C
  • A B2C e-business is a company that has special
    features and parameters that must be analyzed and
    evaluated by managers regarding the design of the
    e-business as well as the implementation.

16
B2C and Traditional Management
  • Traditional management, although insufficient,
    provides the theory base for the management in
    e-business.
  • The adjustment of the traditional management
    theory to the new electronic environment and the
    consideration of the new elements are the way to
    success.

17
B2C and the use of IT
  • A strong new element in the management lessons
    that can be learned is the proper use of IT. It
    is important for an e-business to use IT in the
    most effective and efficient way in order not
    only to be profitable and function able
    organization, but also to have the information
    technology as a competitive advantage against the
    competition.

18
  • The good, strong, fast, regularly to use and
    attractive interface website is also important.
    For the customers the part of the company that
    can be actually, easy and fast evaluated is the
    website. A site with the above mentioned features
    gives the essence of an important, serious and
    reliable company. The implementation also
    requires a good and reliable technical support.

19
Our e-Business Company
  • The Luxury Life Company

20
Nature and Focus
  • Our e-business will fill the identified gap in
    the market of luxury products and services.
  • We target consumers of high income.
  • We also focus in customers from other countries
    seeking Greek services and luxury products.

21
Our products and services
  • Products cigars, wines, designers furniture,
    accessories, jewelries and watches.
  • Services online booking rooms at hotels,
    organizing cruisers, vacations, tickets for
    well-known clubs and renting yachts.

22
Our Policy
  • The full range cover of customers needs
  • Addition of new products if needed.
  • Even greater diversification in our
    services.

23
Our Prices
  • Our prices are high but competitive too.
  • But for the price sensitive customers we also
    have special offers.

24
Elements of making attractive our company 1/2
  • Advertising and promotion through Internet,
    television, radio and magazines.
  • Home delivery service. Every product at every
    place easy and quick.

25
Elements of making attractive our company 2/2
  • The creation of a luxury club. The best way to
    keep in touch with the customers and launch new
    product/services. Golden members will exist with
    special and outstanding discounts.
  • The existence of an open forum, to make comments,
    complaints and suggestions about the company.

26
The two forms of our companys appearance
  • The pre-order face, where the customers are
    seeking the products/services and
  • The face where customers will come in contact
    with internal procedures.

27
Management Issues
28
The Customers Value
  • We are trying to differentiate our products from
    the competitors in terms of quality and variety.
  • We rely on the immediate responsiveness and on
    the flexibility to add value.

29
Geographical Area
  • We take advantage from the geographical area that
    we operate, Greece, where the products that we
    offer are hard to find.
  • In Greece there is lack of serious competition.

30
Implementation
  • Organic organizational structure.
  • Focus on processes.
  • Strong IT support.
  • Outsourcing processes.

31
Logistics
  • We use alliances and cooperation with other
    companies specializing in logistics. With this
    way we try to minimize the cost of
    transportation, storage and delivery.

32
Competitive Advantage
  • Market responsiveness.
  • Flexibility.
  • Customer orientation.
  • Effective design of the business model.

33
Marketing Issue
  • Heavy advertising and promotional strategy.
  • Deeper understanding of the market.

34
Financial Issues and Budgets 1/3
  • Our e-business proposal requires 100,000 Euros
    investment.
  • The implementation of this investment requires
    gradual and adjusted proportions of the main
    capital.

35
Financial Issues and Budgets 2/3
  • Profit margin in luxury product sector.
  • Profit margin in luxury services sector.
  • Flexible structure in the business model.
  • Outsourcing.
  • Online and in real time leverage of
    activities with suppliers.
  • Provide

36
Financial Issues and Budgets 3/3
  • 40 profits

37
Conclusion 1/2
  • The internet is a place where new opportunities
    arise. The Greek Internet market has great
    possibilities. We tracked a lack in the field of
    luxury life style items and services.

38
Conclusion 2/2
  • Thus, we took advantage of the new internet
    e-business environment and we combined the need
    in the traditional market with the opportunity in
    the new internet market and the policy of the
    Greek Internet market, and we created the
    www.luxurylife.com.
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