SUSTAINABLE ENERGY GOES MAINSTREAM

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SUSTAINABLE ENERGY GOES MAINSTREAM Where EU
energy projects meet the media
ENERGY UNION
The European Intelligent Energy Tour
Martha Bissmann Residence Palace, Brussels 10th
February 2009
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PRESENTATION STRUCTURE

• Introduction to Energy Union
• Campaign Message
• New Models of Communication
• Touring around Europe
• Consortium Statement

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PRESENTATION STRUCTURE

• Introduction to Energy Union
• Campaign Message
• New Models of Communication
• Touring around Europe
• Consortium Statement

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Energy Union Tour - Key Facts

• Intelligent Energy Promotion Tour for the Youth
• Project Duration 1 August 2008 - 31 March 2011
• Project Financing 75 by
• 9 Project Partners from 5 EU countries
• 24 tour stops in 12 countries in 2009/2010
• ½ Mio young people expected outreach

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What do we believe in?

• Intelligent Energy
• ?new, cutting edge, renewable energy and energy
  efficiency technologies, policies and life style,
  which can boost economies, create jobs, avert
  climate change and can lead the World into the
  Solar Age

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Our Mission

• Promte Intelligent Energy in order to tackle the
  main barrier
• ?Lack of knowledge about the fantastic benefits
  and opportunities of Intelligent Energy
• Reach out to the Youth

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Communication Strategy
I. MESSAGE
II. NEW MODELS OF COMMUNICATION
III. TOURING AROUND EUROPE
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PRESENTATION STRUCTURE

1. Introduction to Energy Union
2. Campaign Message
3. New Models of Communication
4. Touring around Europe
5. Consortium Statement

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I. MESSAGE
We celebrate LIFE. Life is Energy in Motion. We
celebrate nature and the life and energy of
Europes youth. We learn CAUTION. All is not
right with the world. We learn about the reasons
for Energy Madness of the Oil Age, the massive
problems it creates for our climate and lives.
We know SOLUTIONS. Intelligent Energy is the
solution for climate change and many other
problems like unemployment and economic
recession. Its intelligent lifestyles, policies,
renewable energy and green cutting-edge
technologies can lead us into the sustainable and
sophisticated Solar Age. We take ACTION. We
will unite on the Energy Union Platform to raise
our voices for Intelligent Energy, to take Action
and call on our politicians to push for the
positive change we need. The Big Ask Europe
Campaign will succeed in realising legislation to
reduce CO2 emissions throughout Europe year on
year - by 40 by 2020. We will bring about the
action we need to save this planet and ourselves.

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I. MESSAGE
Intelligent Energy is the way to stop Climate
Change, enter the Solar Age and reclaim the
Future - Join Energy
Union!
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PRESENTATION STRUCTURE

1. Introduction to Energy Union
2. Campaign Message
3. New Models of Communication
4. Touring around Europe
5. Consortium Statement

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II. NEW MODELS OF COMMUNICATION

• AV concerts and multi-media installations
• Interactive Exhibition
• Panel discussions and policy forums
• Specially designed railway wagon
• European scaled PR campaign

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II. NEW MODELS OF COMMUNICATION

• a) AV concerts and multi-media installations
• Life audiovisual (AV) Show by Coldcut

http//uk.youtube.com/watch?v41VOvxj0Khc
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II. NEW MODELS OF COMMUNICATION

• a) AV concerts and multi-media installations
• AV support act by 4youreye
• local guest stars

www.4youreye.at/downloads/hp_event.wmv
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II. NEW MODELS OF COMMUNICATION

• a) AV concerts and multi-media installations
• Light performances by Lichttapete

http//www.lichttapete.at/
Odeonsplatz at night Location of the Energy
Union kick off event in Munich, DE
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II. NEW MODELS OF COMMUNICATION
(b) Interactive Exhibition Gridio by
Brightonart
http//www.youtube.com/watch?vsSgI4iPvdgM
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II. NEW MODELS OF COMMUNICATION
(c) Panel discussions and policy forums by
Friends of the Earth Europe
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II. NEW MODELS OF COMMUNICATION
(d) Specially designed railway wagon
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II. NEW MODELS OF COMMUNICATION
(e) European scaled PR campaign

• Media cooperations with key media (online, print,
  TV, radio)
• Press conferences at each tour stop
• Promotion at major music festivals (flyer,
  poster, info-stand)
• Online video promotions (Youtube, Facebook,
  Myspace)
• Interactive, multi-lingual website
  www.energyunion.eu
• Testimonials by opinion leaders

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PRESENTATION STRUCTURE

1. Introduction to Energy Union
2. Campaign Message
3. New Models of Communication
4. Touring around Europe
5. Consortium Statement

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III. TOURING AROUND EUROPE

• Tour 2009 July 2009 September 2009
• Munich (DE) ? Vienna (AT) ? Pecs (HU) ? Budapest
  (HU) ? Kosice (SK) ? Bratislava (SK) ? Graz (AT)
  ? Berlin (DE)
• Tour 2010 April 2010 October 2010
• Brno (CZ) ? Prague (CZ) ? Utrecht (NL) ?
  Amsterdam (NL) ? Antwerp (BE) ? Brussels (BE) ?
  Cologne (DE) ? Rijeka (HR) ? Zagreb (HR) ?
  Ljubljana (SLO) ? Maribor (SLO) ? Sofia (BG) ?
  Brighton (UK) ? London (UK) ? Barcelona (ES) ?
  Valencia (ES)

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III. TOURING AROUND EUROPE
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PRESENTATION STRUCTURE

1. Introduction to Energy Union
2. Campaign Message
3. New Models of Communication
4. Touring around Europe
5. Consortium Statement

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What is Energy Union to us?

• Young, loud, exciting, unique, popcultural,
  interconnected, ground-breaking, fun, fresh,
  inspiring, climate friendly rail show
  with a mission!

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Many Thanks for Your Kind Attention!
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• Martha BissmannWIP Renewable
  EnergiesSylvensteinstr. 2DE-81369 Munich