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PALM DESERT, CALIFORNIA HEALTH CARE PROFESSIONALS LUNCHEON SEPTEMBER 29TH, 2005

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... Antioxidant properties of lipoic acid and its therapeutic ... Alpha-Lipoic Acid. Folic Acid. Phytonutrients. Quercitin. Grape Seed Extract. Green Tea Extract ... – PowerPoint PPT presentation

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Title: PALM DESERT, CALIFORNIA HEALTH CARE PROFESSIONALS LUNCHEON SEPTEMBER 29TH, 2005


1
PALM DESERT, CALIFORNIA HEALTH CARE
PROFESSIONALS LUNCHEON SEPTEMBER 29TH, 2005
2
CREDIBILITY and BACKING
Company NSE Pharmanex
  • 1 Billion in Annual Sales
  • DB 5A-1 Rating
  • 20 Year Track Record
  • 4 Billion Commissions Paid
  • 600 Million in Paid-for Assets
  • 120 Million Cash in Bank
  • Operating in 41 Countries
  • Divisionally Diversified
  • Publicly Traded NYSE (NUS)

3
The Birth of Pharmanex
  • Director Medicinal Chemistries, MERCK
  • Identified need for quality control and standards
    in unregulated nutritional industry
  • Achieved 50 million/yr in sales
  • Purchased by Pharmanex in 1998 for 135 million

4
  • Over 125 PHD level Scientists
  • Disciplines including
  • Botanists
  • Pharmacognosist
  • Natural Product Specialists
  • Medicinal, analytical and process chemists
  • Quality control specialists
  • Biochemists
  • Molecular biologist
  • Pharmacologists
  • Toxicologists

5
Pharmanex Scientific Advisory Board
6
Brilliant Minds Endorse...
  • Lester Packer Antioxidant Miracle. Father of
    antioxidants. This validates my lifes work.
  • James Rippe, MD - Tufts, Boston (Cardiologist)
  • James Balch, MD author The Prescription for
    Nutritional Healing - 8 million copies sold
  • Koji Nakanishi Columbia, Father of Ginkgo
    Biloba research
  • Carl Dierassi Stanford, birth control pill.
  • Chi - Huey Wong Scripps Institute, appointed to
    the National Academy of Sciences

7
Selection
To locate the botanicals with the most effective
health-promoting properties, Pharmanex employs
teams of experts from the United States and Asia.
These teams conduct exhaustive research-compiling,
reviewing, and summarizing historical use and
current intelligence about a botanical's
properties and health benefits. Pharmanex also
conducts original research to identify new
botanicals, coordinating with noted professionals
at Purdue University, Kansas University, Columbia
University, Scripps Research Institute, and
Beijing University, among others. Only botanicals
that pass extensive Pharmanex tests for
authenticity, usefulness, and safety are
considered.
8
Sourcing
Once Pharmanex decides to proceed with a
particular botanical, a team investigates
potential sources of the botanical and conducts
exhaustive analyses on samples from each source.
Sources may be domestic or international and may
include Pharmanex cultivation areas in China and
Chile. Pharmanex chooses a supplier based on the
quality and concentration level of the active
ingredient(s) present in samples from that
source.
9
Structure
Using state-of-the-art analytical techniques and
working in collaboration with respected
universities and laboratories in both China and
the United States, Pharmanex conducts structural
analyses of the natural compounds present in the
selected botanical. These analyses isolate and
purify specific chemical structures in
standardized extracts, a critical step in
ensuring a safe and effective botanical.
10
Standardization
Wide variations in active ingredients are
characteristic of any botanical. For example,
when Pharmanex analyzes potential Ginkgo biloba
leaves, studies reveal the concentrations of
active components will vary by as much as 300
depending on season, climate, soil, method of
harvest, storage conditions, and processing.
Pharmanex optimizes the active ingredients of a
product through strict, proprietary
standardization processes (to at least one
relevant marker molecule). Each capsule of a
Pharmanex product contains the same amount of
each active ingredient.
11
Safety
Pharmanex is leading the way in establishing
strict standards to ensure the safety of its
products. Scientists research and document the
history of a product's use and safety.
Pharmaceutical-grade tests for the presence of
microbes, toxins, and heavy metals are carried
out for all products. The active ingredient
amount used is based on dosages found effective
through clinical trials and is backed by
published data on file at Pharmanex. Each product
label details directions for use and contains
appropriate warning information.
12
Substantiation
Pharmanex only makes product claims that have
been substantiated through documented preclinical
and clinical studies. Existing clinical data are
reviewed, and when necessary, Pharmanex sponsors
studies of its products. Data from some of these
studies are subsequently submitted to major
international journals for review. This adherence
to scientific standards for substantiation helps
make Pharmanex a leader in the natural healthcare
product industry.
13
First Supplement with all 3 Certifications!
  • NSF (www.nsf.org)
  • Exhaustive formulation toxicology analysis
  • FDA, cGMP, NSF, ANSI compliance
  • BSCG (www.bscgi.org)
  • Free from 80 banned substances by IOC, WADA,
    USADA, NFL, NCAA
  • ConsumerLab.com (www.consumerlab.com)
  • Ingredient verification
  • Only MVMS to test and pass in 6 categories

14
Substantiation
As of 2004, nine of the Pharmanex Products are
now listed in the Physicians Desk Reference
(PDR)
15
Now…
Lets talk BUSINESS
16
Wealth Creation
Creating a RESIDUAL INCOME BASE Separating
Yourself from your Production of Income Is the
ONLY way to create WEALTH true FINANCIAL
FREEDOM.
17
BABY BOOMERS
76 Million Strong The longest and Strongest
Demographic Trend in Business History They decide
whats the next big thing
1946
1964
1982
2005
36 yrs.
59 yrs.
18 yrs.
0 yrs.
Mini-Vans Mortgages
Anti-Aging
Mustangs
18
BABY BOOMERS
Oldest
Youngest
1946
0 yrs.
76 Million Baby Boomers
1964
Mustangs 18 yrs.
0 yrs. Diapers
Mini-Vans Mortgages
Mustangs MTV
1982
36 yrs.
18 yrs.
2005
Anti-Aging
40 yrs.
59 yrs.
Anti-Aging
For the 1st time ever, the Health and Wellness
Market will experience the full weight of the
Baby Boomer Economic Demand!
19
THE NEXT BIG THING
"The amount of ANTIOXIDANTS that you maintain in
your body is directly proportional to how long
you will live. Dr. Richard Cutler, Director of
the Anti-Aging Research Department of the
National Institute of Health(NIH), Wash D.C.
20
Fact
The fastest growing market is in Health and
Wellness which was 300 billion last year and
is projected to rise to 1 trillion by the year
2010. Baby boomers are 25 of the population
and represent 50 of the spending.
21
The Problem
Free Radicals are unstable molecules that cause
cell and DNA damage They are a by-product of
metabolism.
22
Indisputable
30,000 Published Papers Document the
link between Free Radical Activity and Disease
23
Eye Health
NIH Studies - .Age-Related Eye Disease Study
Research Group (AREDS). A Randomized,
Placebo-Controlled, Clinical Trial of High-Dose
Supplementation With Vitamins C and E, Beta
Carotene, and Zinc for Age-Related Macular
Degeneration and Vision Loss. Arch Ophthalmol
20011191417-1436. Age-Related Eye Disease
Study Research Group (AREDS). A Randomized,
Placebo-Controlled, Clinical Trial of High-Dose
Supplementation With Vitamins C and E and Beta
Carotene for Age-Related Cataract and Vision
Loss. Arch Ophthalmol. 20011191439-1452. Packe
r L. Antioxidant properties of lipoic acid and
its therapeutic effects in prevention of diabetes
complications and cataracts. Ann N Y Acad Sci
1994738257-264. Christen WG, Jr. Antioxidants
and eye disease. Am J Med 199497 Suppl.
3A14S-17S. Eye Disease Case-Control Group.
Antioxidant status and neovascular age-related
macular degeneration. Arch Opthomol
1993111(1)104-9. Gerster H. Antioxidant
vitamins in cataract prevention. Z Ernahrungswiss
19892856-75. Seddon JM, Ajani UA, Sperduto RD,
et al. Dietary carotenoids, vitamins A, C, and E,
and advanced age-related macular degeneration.
Eye Disease Case-Control Study Group. JAMA
19942721413-1420. Snodderly DM, Evidence for
protecting against age-related macular
degeneration by carotenoids and antioxidant
vitamins. Am J Clin Nutr 1995621448S-1461S.
24
Most of What Kills Us
  • Degenerative Diseases
  • Cancer
  • Heart Disease
  • Diabetes
  • Age Related Macular Degeneration
  • Cataracts
  • The aging process itself!

25
Aging Symptoms
Youre not getting older, just your
DNA (Headline from an article in Popular
Science, August 2002, p.44)
26
All Around Us
Sources Sunlight, Stress, Toxins,
Pollution, X-rays, Radioactivity, Airline
travel, Medications Metabolism Calories
Oxygen (75K) Smoking 10 Billion free radicals
per cigarette!
27
The Solution
Antioxidants combat free radicals to prevent
cell damage and maintain health we get these
from fruits, vegetables, and vitamin supplements
28
No one gets it
In a survey of 21,500 people, not a single
person consumed a 100 of RDA for the 10 most
important nutrients!
Did you eat 6-10 Servings of Fruits and
Vegetables Today?
as recommended by the National Cancer Institute
29
It is now Unanimous…
After decades, the American Medical Association
does a 180º turn
RDAs Enough to prevent deficiency, but not
enough to prevent disease
We recommend that ALL ADULTS take a
multi-vitamin daily
You are now under doctors orders!
30
Which product?
With so many choices, how do you know which
Antioxidant supplements to buy? How does a
healthcare professional know what to recommend to
their patients... and whether it works or not?
31
The Missing Link
The ability to MEASURE is the basis of
SCIENCE This has been the missing link in the
nutritional industry!
32
What if……
April 6, 1992
On Antioxidants vs. Free Radicals
…Antioxidants may one day revolutionize health
care. …Screening people through a simple...test
to assess how much damage free radicals have done
to tissue, much as patients today are screened
for high cholesterol.
Biochemist, William Pryor, director of
the Biodynamics Institute at Louisiana State
University
33
The Future is NOW!

ANTIOXIDANT LASER SCANNER
34
MAKE NO MISTAKE

There is nothing else like the
ANTIOXIDANT LASER SCANNER
35
The Team
PERSONNEL Werner Gellermann, Ph.D. Igor
Ermakov, Ph.D. Robert McClane, M.E. Paul
Bernstein, Ph.D, M.D. Nikita Katz, Ph.D Da-You
Zhao, M.D. Tissa Hata, M.D. Lynn Pershing,
Ph.D. Theresa Scholz, M.D. Steven Gray,
M.D. Randy Jensen, M.D. Ph.D
Center for Bio-Medical Optics
36
Protected by Patents
Key Patent issued March 20, 2001 8 Patents
Total in the US, Europe and Asia
37
Global Exclusive Rights
acquired Global Exclusive Rights to this
Technology from the U of U for 110
Million.... For the next 16 years!
38
Global Exclusive Rights
ITS THE ONLY ONE OUT THERE. This gives
Pharmanex a LEGAL MONOPOLY
39
Simple Physics
A blue light laser is directed into the palm of
your hand, and in about 3 minutes you see your
total Antioxidant level... Non-invasively!
40
Site of Action
Blood and urine tests can be altered by a few
meals.
It takes 4-6 weeks or longer for antioxidants to
reach skin cells.
Only Pharmanex can measure at the Site of
Action.
Cell Body Site of Action!
41
Brilliant Minds Endorse...
  • Lester Packer Antioxidant Miracle. Father of
    antioxidants. This validates my lifes work.
  • James Rippe, MD - Tufts, Boston (Cardiologist)
  • James Balch, MD author The Prescription for
    Nutritional Healing - 8 million copies sold
  • Koji Nakanishi Columbia, Discovered Ginkgo
    Biloba
  • Carl Dierassi Stanford, birth control pill.
  • Chi - Huey Wong Scripps Institute, appointed to
    the National Academy of Sciences

42
Everyone
Everyone should use the Pharmanex
Bio-Photonic Scanner to learn their Optimal Body
Defense Score. Once you have your number, work
to increase it and maintain it with a diet rich
in fruits, vegetables and vitamin
supplements Lester Packer, PhD. UC Berkeley As
Quoted on CNN/Money.com
43
Widely Acclaimed
  • NBC
  • CBS
  • CNN Money
  • Physicians Desk Reference
  • Logan College Of Chiropractic
  • Much, much more.

44
Accepted by Scientific Community
  • New York Academy of Sciences, Feb 2003
  • Oxygen Club of California, Feb 2003 and Feb 2004
  • FASEB/American Society of Nutritional Sciences -
    April 2003 and April 2004
  • Gordon Research Conference, Jan 2004
  • American College of Nutrition, October 2004

45
2005 American Business Awards MOST INNOVATIVE
PRODUCT In the United States
46
How do we RAISE our Antioxidant Score?
47
Eat Healthier
10 Tablespoons of Peanut Butter 59 Slices of
Cheddar Cheese 11 ½ Cups of Peanuts 16 Cups of
Squash
4 Cups of Green Tea 50 Cups of Mangos 27 Cups of
Green Peas 20 Small Apples 16 Large Potatoes 9
Cups of Cooked Rice 21 Slices of White Bread 14
Slices of Whole Wheat Bread 23 Cups of
Pineapple 13 Medium Sized Bananas 65 Cups of
Asparagus 30 Cups of Milk 10 Cups of Tomatoes
EVERY DAY!
48
A better solution
OR TAKE LIFEPAK TWICE A DAY!
(Healthy eating and exercise are still a good
idea)
49
LifePak Antioxidants
Vitamin A,C, E, Selenium, Manganese Copper,
Zinc, Lutein Lycopene Alpha-Lipoic Acid Folic
Acid Phytonutrients Quercitin Grape Seed
Extract Green Tea Extract
50
What is LifePak?
  • A comprehensive, bioavailable nutritional
    wellness supplement delivering the optimum
    amounts of all essential and beneficial
    nutrients,
  • with Pharmaceutical-grade
  • testing and standardization.

NOT Just Another Multivitamin ....
51
SupplementWatch.com
  • SupplementWatch rates LifePak 1!

LifePak has been the subject of two clinical
studies designed to assess the antioxidant
benefits of the product quite a significant
fact when you consider that we know of NO other
supplement companies that have sponsored clinical
studies on their multivitamin products.
We applaud Pharmanex for their efforts in this
regard.
52
LifePak Clinical Study FASEB Journal 1999
Vol.13(4) A546
Serum Vitamin E
53
LifePak Clinical Study FASEB Journal 1999
Vol.13(4) A546
Serum Vitamin C
54
LifePak Clinical Study FASEB Journal 1999
Vol.13(4) A546
Inhibition of LDL Oxidation
55
NSE Prospective LifePak Supplementation Study
  • 30 employees who have not taken antioxidant
    supplements or LifePak within the last 3 months.
  • 12 weeks on LifePak
  • Measure BioPhotonic response every 4 weeks.
  • Diet Lifestyle Questionnaire

56
V. Low Low Mod. High
p lt 0.01
p lt 0.01
57
n 25
58
1 Product
Top Revenue Supplement in the World Top
Supplement certified banned substance free by
the USOC Shipped directly to each customer 20 -
30 rewards program every month!
59
G3
Ingredients
Gac juice (Momordica cochinchinensis) Cili
juice Siberian Pineapple Chinese Lycium
With Highly Bio-Available Lipocarotenes
60
  • Beta-Carotene (mg/g wet wt.)

10 x more than carrots!
Ishida et al., J Agric Food Chem 52274, 2004
61
  • Zeaxanthin in Chinese Lycium (mg/g wet wt.)

40 x more than yellow corn!
62
  • Vitamin C in Cili Fruit (mg/100g wet wt.)

60 x more than oranges!
63
  • Lycopene (mg/g wet wt.)

70 x more than tomatoes!
Ishida et al., J Agric Food Chem 52274, 2004
64
Pharmanex controls the world-wide production
of Gac and Cili
65
Recorded Benefits
  • Increases energy
  • Anti-aging properties
  • Promotes eye health
  • Strengthens Immune System
  • Fights cancer
  • Improves circulation
  • Regulates cholesterol
  • Promotes Prostate health
  • Facilitates optimal bioavailability of key
    nutrients
  • Promotes skin health
  • Promotes vascular health
  • Promotes would healing
  • Protects skin from UV damage
  • Fights heart disease
  • Prevents stroke
  • Stabilizes blood pressure
  • Promotes better digestion
  • Promotes prostate health
  • Bolsters immune system

66
ABSOLUTE PROOF
FINALLY SOMEONE PUTS THEIR MONEY WHERE THEIR
MOUTH IS!
Free re-scan every 30 days 100 Money Back
Guarantee!
Only Pharmanex can provide on-going measurement
and motivation to every patient!
67
Controlling the Market
The market size for all Nutritional Products in
North America for 2001 was 49.5 Billion Dollars
  • What if 1 Company Controlled Cholesterol Testing
    Worldwide?
  • What if they also had the only
  • proven solution?

Cholesterol is now a 20 Billion industry
68
Program Benefits
  • Adds Excitement to the Practice
  • New Patients Acquisition
  • Patient Recall
  • Patient Retention
  • Residual Income Base
  • Opportunity to leverage income through scanner
    placement program

69
Complete Turn-Key Program
  • Staff Training Support
  • Product Technical Support
  • Marketing Promotional Materials
  • Requires very little HCP/Staff time
  • Less explanation necessary
  • Product shipped directly to patient from
    Pharmanex
  • Pharmanex takes care of billing, back office -
    everything!

70
Income from Scanner
Income Sources 10 Profit from Scanning
(Charge 20, 10 Profit Share w/staff) 10
Scan Bonus per new patient on LifePak ADP 10
Per patient per month they remain on LifePak
5 Re-scan Bonus to re-scan patient every
30 days 190 Total per patient per year
Scanner Income 50 patients on LifePak
9,000/yr. 100 patients on LifePak 18,000/y
r. 500 patients on LifePak 90,000/yr.
1,000 patients on LifePak 180,000/yr.
71
Cost of Scanner
6 Month Trial Period 500 Down payment
299/month lease payment Cash intake 100
with 15 new ADRs 150 Acquisition Bonus 108
Override from Pharmanex 358 - 299 59 profit
Month 1 Not including scanning income!
72
Cost of Scanner
  • After Trial Period
  • 249 per month for 24 months
  • All Bonuses still apply
  • Can more than pay for itself with just 20
    customers on LifePak, or scanning about 1 person
    per day!

500 buyout clause to cancel anytime
73
RESIDUAL INCOME
Continues even after youve stopped
practicing If Patient Stops coming in, or moves
out of the area they still continue on their
supplementation regimen.
74
Implementation Sequence
1. Set Initial Scan Event Day Complete
Customizable Promotional Package Already in
place
75
Implementation Sequence
2. Order Products and Scan Certificates 300
Personal Use Product Package Contains LifePak
2-month supply, G3, TeGreen, Marine Omega, and
more. 1,000 Initial Event Order Contains 100
Scan Certificates (Charging 20 per scan, receive
2,000) Also contains app. 700 in product Access
to Private Training Website 3 CD Training
Approx. 3,200 value
76
Implementation Sequence
  • 3. Complete Staff Training
  • 4 Different Medium
  • 1. HCP Training Website
  • 2. Training Manual
  • 3. Training CDs
  • 4. Hands On

77
Implementation Sequence
  • 4. Ongoing Success!
  • Continued Support
  • Implementation Experts
  • Product Experts

78
Scanner Referral Program
HCP Referral Program Assuming 200 patient per
scanner
1 Scanner 600 per month
5 Scanners 3,000 per month
10 Scanners 6,000 per month
100 Scanners 60,000 per month
79
Need More Information?
  • Investigate from the inside!
  • Try the entire program for a YEAR
  • If youre not thoroughly impressed,
  • 90 MONEY BACK on all unopened product
  • FOR AN ENTIRE YEAR!!!

80
Solid Investment
When was the last time you had the opportunity to
invest in anything where your risk was only
10? Think of this as a 1,000,000 franchise
opportunity.... That you can start for
only 1,300!
81
The Perfect Scenario
  • Complete Scientific Validation
  • Legal Monopoly to Antioxidant Scanning
  • Very little staff/doctor time required.
  • Benefits to patients, to staff, to YOU!
  • YOUR chance to create LEVERAGE
  • THIS WONT HAPPEN AGAIN.
  • Dont miss your chance to get positioned...

Get started TODAY!
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